Strategic Marketing Analysis Assesment

Running head: STRATEGIC MARKETING
Queensland youth families support services
Strategic
Marketing
3-22-2020

STRATEGIC MARKETING 1
Executive Summary
The intent of this paper is to present a strategic marketing report for Queensland youth
families support services that operate to service young people by offering their housing and
education facilities. From the analysis of the report, it has been identified that the company is
involved in empowering the youth, fostering supportive communities, and building family
harmony. In order to identify its target market, the company makes use of different types of
segmentation that are discussed below. However, the support service deals with challenges in
the market such as competitors from different players like St Vincent de Paul, the Salvation
Army, Community Centers who are also offering similar services in the market. In the end,
the report has suggested two strategic options for the company to deal with the competition
that is market development and product development.

STRATEGIC MARKETING 2
Table of Contents
Executive Summary...................................................................................................................1
Overview of Business or product...............................................................................................3
Customer Analysis..................................................................................................................3
Segmentation, Targeting, and Positioning..........................................................................3
Competitor Analysis and Market Analysis.............................................................................4
Porter Five Force Framework.............................................................................................4
Environmental Analysis.........................................................................................................6
Preliminary Strategic Options................................................................................................7
References..................................................................................................................................8