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Strategic Marketing: Market Audit, SWOT, STP Analysis and More

   

Added on  2023-06-12

14 Pages1229 Words324 Views
STRATEGIC MARKETING
Strategic Marketing: Market Audit, SWOT, STP Analysis and More_1
TABLE OF CONTENTS
INTRODUCTION
MARKET AUDIT
COMPETITIVE ANALYSIS
PEST
SWOT
STAKEHOLDER ANALYSIS
STP ANALYSIS
CUSTOMER ANALYSIS
MARKETING PLAN OBJECTIVE
CONCLUSION
REFERENCES
Strategic Marketing: Market Audit, SWOT, STP Analysis and More_2
INTRODUCTION
Strategic marketing can be defining as process of identifying
effective ways for accomplishing the organizational goals in
limited set of time.
The report will be based on E45 that sale industry products
regarding dermatologist in market of UK.
Moreover, the report will discuss about the market audit of the
company.
Strategic Marketing: Market Audit, SWOT, STP Analysis and More_3
Market Audit
The market share of the company is continuously growing and
due to that organization has taken over famous company Dr
Paulin Hill down in market.
Although E45 has decided to invest in campaign so that it can
cover large area of the market as well as attract maximum
customer.
In order to increase the market share company has made use of
social media marketing strategy that has contributed in
covering large area as well as increase brand awareness
Strategic Marketing: Market Audit, SWOT, STP Analysis and More_4

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