Strategic Marketing Assessment for BYD Energy

Strategic marketing
assessment
TABLE OF CONTENT

INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................4
Critical company analysis of BYD Energy -..........................................................................4
Critical Competitive companies analysis...............................................................................5
Critical consumer market analysis.........................................................................................8
Critical Strategic Collaboration & Contextual factors/issues..............................................10
TASK 2....................................................................................................................................12
Innovation strategies............................................................................................................12
International marketing strategies........................................................................................13
CONCLUSION........................................................................................................................15
REFERENCES.........................................................................................................................16
INTRODUCTION
Strategic marketing assessment can be understood as one of the most important
business paradigm through which companies are able to develop higher effective position
within global world scenario where various competitive factors have been emerging. There
are large numbers of renewable companies coming up globally with smart innovative
technology usage among all fundamentals to provide high quality zero emission energy
solutions. The strategic marketing assessment has further brought wide analysis onto how
new brands bring on keen potentially functional energy for gaining high end competitive
global benchmarks through which companies strategically form the various components

which will globally built higher yield among operations. BYD (Build your dreams) energy is
high tech company devoted to technology innovation for providing better life standards with
aim to build efficient, safe and stable energy storage solutions for wide renewable energy.
Company functional operations are widely segmented for energy solutions and storage
applications dedicated to provide zero emission energy solutions. Report explains situational
analysis focusing on company existing operations, competition, customer and collaboration
factors for gaining stronger fundamental view of how wider strategic synergy can be
functionally enabled. Report further brings forward BYD energy’s company strategic
marketing option and how planning in future for gaining stronger performance metrics which
can bring on new rational goals for larger profitable goals (Thellufsen, Sorknæs and Sperling,
2020).
TASK 1
Critical company analysis of BYD Energy -
The BYD is spread within 30 industrial parks worldwide where 18 million is total area of
production place where there are locations within China, factories present within US, brazil .
japan and Hungary, France and INDIA which are the most popular workplaces. There are
230,000 employees and revenue is around 16.690 million and around 35.000 engineers and
technicians which are the major assets of company. Human resources are an important
tangible resources where brand specially focuses to attain onto new functional paradigms
along with competitive assets and stronger synergy of actions onto which company
progressively focuses.
BYD number of employees: 180,000 employees ( tangible and physical resources) and is
ranked 8th worlds most innovative company whose annual sales is of US12$billion in
2015 and is holding 11% of global market (intangible resources) share within electric
vehicles and year in year increase increase in e-vehicles sold within
2015 (6,600 buses and 61,722 cars). It has been known as leading global specialist and
leader in batteries and holds 20% of global market share and has more than 20 years of
experience in designing and ,manufacturing batteries.
BYD (Build Your Dreams) energy is a high tech company devoted o new technology
innovation for higher effective better living standards which aims at building efficient, safe

and stable storage solutions for wide new renewable energy. From energy generation
products and storage of its application, BYD energy is prominently dedicated to providing
zero emission energy solutions where the slogan of brand says “New energy gives us new
future”. The company products included battery box low and high voltage for residential and
commercial purposes where large scale battery projects working within major parts of world
within many countries. The brand mission is to provide provision of non-toxic emission and
zero pollution services where the core values are related to excellence, passion along with
innovation to bring on wide paradigms of usage. BYD is known for producing well
functioning new end innovative products which are highly advanced among all metrics
pertaining to wider new usage and goals segmented to bring on best rational functional
approaches to provide pollution free living conditions to people. Directional and growth
strategies are an important part of company production and working potentialities where the
latest air conditioner manufacturer, BYD’s R&D team has designed an air conditioning
system specifically for the Modular outdoor ESS which effectively increases the energy
utilization rates and cooling/ heating performance levels by 30% (Destek and Sinha, 2020).
. The air conditioning system controls wide heat generated to large extent which
eventually reduces the heat generated. Competences and competitive advantages are also an
integral part to form the future progression where the core values of BYD company
operations are excellence, pragmatism, passion and new innovation with coming time and
wide paradigms of change which further brings on wide changes . The brand mission is the
provision of non-toxic energy with Zero emission and zero pollution tools to provide well
innovative renewable solutions to bring on high ethical advancement which not only yields
new rational services but also goodwill among consumers. Marketing assets can be known as
wide paradigms pertaining onto new leverage parameters through which new benchmarks of
profitability can be reached on and marketing is used with wide use of social media channels
and functional channels. BYG company has also developed its presence among world parts
within various countries with its wide renewable energy solutions to develop new living
standards around the globe and to keep pure pollution free air around for people (Goksu,
Bayraktar and Pamik,2020). The advanced strategic marketing with use of digital media
scope and partnership with global various brands has enabled to keep functional efficiency
programmed. BYG company energy storage products hold the capability to play significant
role in reducing wide end price levels and users reliance on the power grid which further
works as a marketing asset on the consumer goodwill level among global levels. Recently,
BYD energy storage solution with its fast effective working potentialities has been capable to