Strategic Marketing Analysis of BYD Energy

Marketing strategy

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Analysis of the company’s strategic marketing...........................................................................3
Consideration of the challenges facing BYD Energy in future...................................................9
Future challenges for BYD energy............................................................................................10
CONCL USION.............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Strategic evaluations of the company is considered to be the critical level of assessments
which tends to be developed through the marketing audits which is most important aspects to
achieve the company aims and objective in perfect manner. Organization needs to be there h=the
pragmatic and realistic approach regarding the strategy implementations by proper level of
recognizing the objective which are challenging which supports the correct degrees or budgets
for the necessary resources. The effectiveness of there strategic marketing decisions helps in
activating there under the mentioned processing for the strategic planning and customer
satisfactions.
In this report, there will be clear discussion on analysing the strategic marketing context along
with critical evaluation of the challenges to be the successful in strategic marketing. In addition,
the report will have discussion on the BYD (Build Your Dreams) Energy which is the high-tech
company devoted to technological innovation of better life as the product are battery-box low
and high voltage for residential and commercial purposes, large scale battery projects in many
countries (Masiero and et.al., 2016). At the end the report will be conclude as determining their
different aspects which are critically important to have the company success as having proper
level of examination company, competition, customer, collaboration.
MAIN BODY
Analysis of the company’s strategic marketing.
BDY company is the high-tech company which have the devoted to make technological
innovations for the better life. The company have the establishments over 30 industrial parks
along with palsying the significant roles in the industries which are related as the electronics,
automobiles, new energy and rail transit. The company have the energy generations and storage
to it applications have the dedication in order to make the providing the zero emissions energy
solutions. The company have the overseeing the manufacturing, assembly and the sale of the
producer as there is the rare level of resources and capabilities which have the providence the
firm competitive advantage (Cao, Zhang and Antony, 2018). As the third aspects have the
resources alongside accessibilities as the resources view focusses in imitability.
Brand vision - the visions of the company is new energy is changing the world and the green
technology is leading the changes. As form the innovation to applications there have the
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providence of the comprehensive business solution which strives to drive the development of the
new energy industry.
Brand mission
The company have the technological innovations is considered to be best life. The firm have the
solar farm capturing as the power of sunshine’s as the energy storage systems. The firm have the
mission to have the electric vehicles as green belts to have the connect the city with zero
emission and zero pollution. The mission of the company is the green dream to the mankind.
Core values
The company have the core values as the excellence which make the motivation of dreams with
vitality. Pragmatism which turned to the dreams into reality, passion for fulfilling the dreams
with spirits and the innovations have the facilities of the dream by innovation. There are the
important core value of the company struggling to achieve the firm vision and mission by
accomplishing the gaols and objective in perfect manner.
Resource based review
This is considered to be the managerial framework is order to have the determining the strategic
resources that’s the companies tend to the exploit in order to have the achievement of the
sustainable consumptive advantages (Zhao and Yao, 2018). The company tends to have the
invested the resources into the development of the fomal programmes which have been designed
as the mentoring the relationships for the human development strategy. This have been actually
believed that’s there RBV helps in there building the competitive advantages through the
employees along with creating there high perfuming organizations but this turn out to be major
challenges for the company to have the optimization of the HRD contribution in reviewing the
resources based.
The firm have been tuned out as there most level of innovative brands in the independent
national auto brand which have leads to the flied of electric vehicles with unique level of
technologies. In the field of new energy, the firm have the tendency of developing their long-
distance motor coaches, construction vehicles, and warehouse equipment like forklifts.
As per the focussing of the value the firm have the ins the compete advantages as been in the
international markets. The firm have the biggest level of value due to there legendary level of
founder and CEO Wang Xuanwu. The current level of global economy has been considered as
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