Strategic Marketing for BYD Energy: Evaluation, Options, Planning & Challenges

This report focuses on the strategic marketing evaluation of BYD Energy, its success, and examines its strategic marketing options, planning & challenges in the future. It also evaluates the importance of strategic marketing and BYD Energy's marketing strategy.

STRATEGIC
MARKETING

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Overview of the Company.....................................................................................................3
What is strategic Marketing and importance of Strategic marketing.....................................4
BYD’s Energy’s marketing strategy......................................................................................4
Market Analysis ....................................................................................................................5
Evaluate its success and examine its strategic marketing options, planning & challenges in
the future.................................................................................................................................7
determine elements which are critically important to the company’s success and focus on
these........................................................................................................................................9
evaluate the challenges facing the company in the future....................................................10
CONCLUSION........................................................................................................................11
REFRENCES...........................................................................................................................11
Books and Journal...............................................................................................................11

INTRODUCTION
Strategic marketing is very essential for the company because it’s upon the
organisation to accomplish your goals and objectives (An, 2021). Strategic marketing also
provides several types of element so that the organisation becomes capable to analyse their
future as well as their current external and their internal environment and the surroundings
that create impact on the organisation. Apart from this it also helps them to get appropriate
data and information that helps them to make the season in order to improve the capabilities
of the organisation. Furthermore, strategic marketing also support and assist to the company
to develop different kind of planning and strategy so that they can realise their organisational
objectives and their goals in order to achieve and accomplish them and enhance their
efficiencies as well as effectiveness (Anfer, and Wamba, 2019). This is the report that will
going to focusing on the strategic marketing and critical evolution of challenges to the
successful strategic marketing. Apart from this this report also going to focusing on the
Advance marketing strategy and its significance in different kind of concept and the drivers
that create impact on the choice and implementation of the marketing strategy. Apart from
this this is the report that also going to evaluate and identify the appropriate theories and
models of the strategic marketing and strategy options in order to formulate effective
strategic marketing activity for the survival of the different organisation. In order to analyse
the strategic marketing evaluation this report going to consider build your dreams energy
company which is a high-tech organisation that is devoted to the technological innovation for
a better life.

MAIN BODY
Overview of the Company
BYD Energy (Build Your Dreams) is a high-tech firm dedicated to technological
advancement for a better living. They want to provide storage systems for sustainable power
that are economical, safe, and reliable. BYD energy is committed to delivering zero-emission
energy from production through storage to consumption. solutions for energy 'New Energy,
Give Us a New Future' is their energy tagline. Among their offerings are: Low and high
voltage battery boxes for household and commercial use, as well as large-scale battery
installations in a number of countries. The brand's objective is to provide non-toxic energy
with zero pollution and emissions. Their foundation excellence, pragmatism, passion, and
invention are values.
What is strategic Marketing and importance of Strategic marketing
Strategic marketing is the kind of process that allows the organisation as well as
company to focusing on the limited sources on the greatest opportunity so that they can
become capable to enhance their sales in accomplish a sustainable competitive advantages in
the company. Apart from this strategic marketing is the kind of utilisation of the marketing
discipline so that they can become capable to accomplish their organisation goals by
enhancing in developing and maintaining a sustainable competitive advantages. This is the
process that address high-level consideration such as what are the services that are required in
the marketplace and how to price and promote them and what are the target market for the
company (Banerjee, 2017). There are different kind of phase of strategic marketing that
include awareness, implementation and evaluation that helps the organisation to it effectively
plan their fees and achieve their goals and objectives. It helps them to analyse the situation so
that they can plan their activities accordingly and identify their strengths, weaknesses,
Portuguese in trait. 4 billion dreams organisation it is very important for them to analyse and
work on their strength, opportunities, threats, weaknesses so that they can achieve their goals
and objectives. After that the organisation are required to focusing on the goal setting and the
market product that will help them to meet with the customer demands and achieve their
goals and objectives. After that the organisation are required to say particular marketing
programs in order to target their consumers and satisfy them.
Strategic marketing also support the organisation to utilise minimum kind of
resources with maximum output. Apart from this, it also helps them to enhance and boost to
the sales of the company and achieve their goals and objectives and also enhance perspective

of buyers. Apart from this it also helps the company to bring more opportunities for the
company and get more competitive advantages. It support and assist the company to identify
the suitable market for the competition and also analyse the core elements of the company in
order to bring opportunities. It also assists to them to analyse how to enter its suitable market
in order to get more positive outcomes and overcome the traits which are facing buy them.
BYD’s Energy’s marketing strategy
BYD unveiled its 7+4 Full Market EV Strategy for new generation cars in April 2015. The 7
stands for seven standard forms of transport (customer vehicles, buses, cabs, coaches,
logistical vehicles, construction equipment, and sanitary vehicles), whereas the 4 stands for
four specific methods of transport (warehouse, mining, airport and port). BYD, as a pioneer
in renewable power cars, is committed to electrifying all hydrocarbon vehicles in China. The
7+4 Full Market EV Plan of BYD encompasses all modes of land transport and just about
every facet of people's everyday lives and work. There are seven standard modes of
transportation (consumer vehicles, buses, taxis, coaches, logistics vehicles, construction
vehicles, and sanitation vehicles) as well as four special modes of transportation (mining,
port, airport and warehouse). On March 16th, the business proposed the creation of five
startup businesses, often under the Fudi trademark, to speed international sales of new energy
vehicle key elements, marking the complete transition of its battery pack technologies from
internal supplies to economic liberalization (Bhattacharyya, and Thakre, 2020). BYD
launched a new generation of rechargeable battery pack goods on March 29th, dubbed Blades
Battery, and revealed that this series of goods had been industrially and pushed off
manufacturing lines at its Chongqing facility, which would be controlled by Fudi Battery. In
order to expand their business the organisation is focusing on the market analysis so that they
can achieve their goals and objectives and improve their capabilities.

Market Analysis
Segmentation: Segmentation is the type of process in which the market is divided into
several types of groups in these types of groups have the similar types of features that helps
them and make it more easier for the company so that they can become capable to target
appropriate groups in order to achieve their goals and objectives (Bindra, 2018).
Segmentation process helps the build your dreams organisation to target the appropriate
customer for the company so that they can become capable to get the appropriate insights
about the clients because in the current situation the individuals become more aware about
the strategies and about the planning procedure that are available in the market please. So it is
become very important for the company to develop the segmentation of the market
procedures in order to achieve their goals and objectives and become capable to engage with
more clients in an effective manner (Bloodgood, 2019). This is the activity or this is the
procedure that helps the customer to get more appropriate data and information about the
company so that they can get the appropriate information that is given to them by the
organisation and get the depth information about the services which are provided by the
company. As in the segmentation process the organisation is focusing on the geographic,
demographic, psycho graphic elements.
In geographic method the organisation are focusing on the segmentation In which the cars
are needed for transportation and on the people that lives in suburban neighbourhoods.
Apart from this In context of psycho graphics organisation purpose of the individual who are
looking for the organisation which is very socially responsible in the market orientation
programs and environmentally conscious.
In demographic segmentation organisation focusing on the establishment of the marketplace
and on the business Executives.
Targeting : Targeting is the kind of method and activity which is chosen by the company so
that they can make the appropriate selection of the particular groups of the company and
formulate the strategies accordingly about them. It helps them to make the decision that they
want to trade their services and enhance their productivity. In this field it is very important
for the company to end the mind and identify the appropriate claims for the company so that
they can effectively provide their services. There are different kind of things and elements in
the marketplace that helps them to select the appropriate market for the appropriate individual
(Brooksbank, Subhan, and Calderwood, 2018). Targeting plays an important role for the

company because it helps them to conduct activities accordingly and make the decision
accordingly. Furthermore, for the build your organisation organisation target market is
generally established market and the organisation are focusing on the high income that
provides them with appropriate and more disposable money. These kind of individual are
seeking a socially responsible orientation and these people are kind of environmentalist.
Positioning : Positioning is the kind of element that helps the company to examine the
different types of problems that are facing by the company. It also supports the company to
develop effective strategies for the company so that they can make the positioning in the
marketplace and enhance the factories and efficiency of the company. In order to develop and
launch new establishment it is very important for the company and in order to expand their
Business is very important for the organisation to position their product and services so that
they can double up the strategies accordingly and satisfy the requirements of the individual so
that they can maintain their position and brand image in the marketplace (Burford, and Chan,
2017). In context of choosing company electric cars or electric things are not very common
and that is why it is very important for the company to conduct a distinctive positioning in the
marketplace. The messages that are provided by the company helps them to improve their
brand image of the company and helps them to send a message or convey the message to
watch the society that the company is scared for the Earth. These kind of message helps them
to enhance and grow consciousness and awareness about the global warming and about the
climate change. As a result that individuals or the people in the society Fill more compelled
to assist the environment so it’s up or down to achieve their goals and objectives and improve
the productivity And efficiency of the company.
Evaluate its success and examine its strategic marketing options, planning & challenges in the
future.
Success: BYD is entirely capable of researching, engineering, and manufacturing
devices by itself in the renewable energy industry. BYD launched their first product in 2020.
Blade Battery is the company's own key technology. This battery has the ability to satisfy the
need for a range of over 600 kilometres on a single charge, and it has a very long battery life
a total of almost 3,000 charge/discharge cycles Furthermore, The most essential characteristic
is the significant increase in safety. When opposed to a typical battery, which is entirely
depleted, draws a line in the sand when it comes to spontaneous battery combustion. BYD
manufactures its very own vehicle batteries in order to save money on raw resources for its
automobile goods (Chiweshe, and Ellis, 2019). BYD chose lithium - air phosphate as the

absorption capacity because it is the cleanest and the pricing of this battery will be quite low
once it is mass produced. Furthermore, the various BYD vehicle models have such a price
premium over their marketplace equivalents, making them more premium and more inclined
to be favoured by buyers (Song, Liu, Gao, and Li, 2020). BYD has gradually mastered
several key electric car technologies through its own continual innovation. In terms of the
electric vehicle horsepower, its personality fully electric complete package driving innovation
is its good combination. In terms of voltage control, BYD, as China's only automobile
business with a comprehensive IGBT industrial chain and large scale manufacturing, has
been researching and developing in this area for over ten years, accumulating a wealth of
knowledge and technology, and the main indicators have achieved world-leading levels.
BYD's excellent technological R&D capabilities became the main driver and cornerstone for
the company's continued growth.
Strategic Marketing: In order to formulate the strategies the organisation developing strategic
marketing plan its helps them to rationalise their products and services and engaged in
production (Ciftci, Michel, and Siegfried, 2022).. Apart from this it also helps organisation to
overcome the challenges and achieve their goals in objectives.. there are different kind of
components of marketing plan is better considered by the build your dreams company in
order to achieve their goals and objectives that are below mentioned:
Company positioning: Company positioning support organisation to highlight their current
position in the marketplace financially and also helps And assisted the organisation to
Analyse the strategy that were previously adopted by the company in order to assess the
benefits and assess of the overall plan against the financial investigation and results. In order
to analyse the company positioning the organisation is focusing on analysing the internal
factor so that the company can become capable to analyse their weaknesses, threats ,
opportunities and strength.
Goals and strategies: In the marketing plan it is very important for the company to organise
end-of-life golden objectives in order to rationalisation the resources in production and
discuss the conversation targets (D’Andrea, 2020). So that they can become get people to
improve their brand recognisation and brand image while corresponding plan that helps them
to describe the most effective media promotion method in order to achieve the desired goal
and object.

Market opportunities: The build your dreams organisation emerging in existing different kind
of marketing unfortunately is in order to make their plan and dedicate resources to the most
promising opportunity in order to improve their capabilities and overcome the problems and
barriers
Marketing budget: In order to formulate strategy marketing plan the organisation is focusing
on the marketing budget in order to maintain their financial stability and make It’s active this
season in order to achieve their goals and task.
The process of developing a strategy allows stakeholders in an organisation to have a
mutual understanding (Schueler, 2020)(Shukla, 2018). Management actions, personnel
conduct toward institutional goals, and client response are all influenced by the plan. In order
to accommodate changing requirements, the plan is susceptible to revisions over time.
Challenges: The market for internal combustion engine cars has been BYD's main problem
in recent months. Over the preceding years, the business had developed significantly as a
producer of low-cost, basic automobiles for China's quickly rising middle class. However, in
the last year, Chinese middle-class car consumers have become far more picky, preferring
international brands to domestically produced vehicles. BYD has been impacted particularly
hard, despite the fact that other Chinese manufacturers are also suffering. Continue reading
the article.According to Chinese news outlets, the sporting driver was an inebriated male who
was surrounded by three women (Hunt, 2017). The passengers of the supercar were
unharmed, and the driver managed to flee. BYD's stock rose on Tuesday as buyers seemed to
believe the firm's reasoning, but the industry's longer-term problems persist. Apart from this,
Consumers must be persuaded of the benefits of electric vehicles in addition to the expenses.
Not everyone believes that electric automobiles are a good fit for their lifestyle. This is due to
spectrum anxiety (Rashidi-Sabet, and Madhavaram, 2021) People are concerned about how
long electric cars can travel before their batteries die, according to electric car manufacturers.
Running out of petrol in a gasoline-powered automobile isn't a big concern; start pulling into
a convenience store, fill up, and they're back on the track in around five minutes. Preparing
an electric automobile isn't as straightforward as it seems. The majority of upcoming
manufacturing electric cars can only travel roughly 100 miles (160.9 kilometres) on a single
charge. BYD, in instance, build cars with gasoline engines and sells them preferentially to
rural clients and others with low incomes. So this kind of activity become very challenging
for the company in order to maintain their quality and brand image.

determine elements which are critically important to the company’s success and focus on
these.
BYD must prioritise the development of its core business and leverage the benefits that this
business provides to expand into new sectors. BYD's automotive division is, without a doubt,
the most profitable at the time. To help increase brand recognition for the organisation, the
corporation should commit as much financial and human resources as possible (Jagotra, and
Kamboj, 2018). The organisation are also advised to provide different kind of financial
assistance towards the market please in towards the organisation so that they can conduct
Investigation. Apart from this organisation are also required to invest appropriate financial
and human resources because it helps them to build the brand awareness. Apart from this it is
also important 40 million dreams company to upgrade and formulate different kind of
technologies which is associated to the automotive production like automotive battery,
powertrain, and many more so that these kind of technology helps the organisation to support
other business like a chargeable batteries, electronics from green mini mode (Kang, Diao, and
Zanini, 2020). Furthermore, the M&A strategy I’m very factor for the organisation because
it’s a Ford company to enhance near sales channels and improve their market share by
improving their marketing stability for the company. The company's core operation can also
provide considerable financial help to the new firm, ensuring that exploration and
establishment of innovative goods is not hampered by budgetary restrictions. At the very
same time, the core business's software can enhance in the establishment of additional firms
(Orr, 2019) If BYD keeps improving and developing an information automotive
manufacturing techniques (e.g., automotive powertrain, automotive battery, etc. ), these
techniques could be used to assist other industries like lithium batteries, electronics foundries,
and so on. Second, BYD's Methods and practices must be bolstered. BYD must improve its
own Technology infrastructure as soon as feasible, grasp its distinctive core technology and
innovative capacities, and progressively break away from its dependent on foreign
innovations to acquire a footing in the global market. Finally, BYD can form strategic
alliances with its rivals as needed. Intense competition among companies in the same sector
frequently results in a lose-lose situation. In sectors such as information technology, BYD
can collaborate including its rivals to accomplish sharing of resources and technical
development, resulting in a win-win situation (Kuang, Zhao, , Hao, and Liu, 2018). Finally,
when BYD wants to grow its operations, it has the option of merging with or acquiring
smaller businesses. BYD's M&A approach can assist the business expand its distribution
channels and customer base.

evaluate the challenges facing the company in the future
Costs are the most significant obstacle. As electrodes in electric vehicles must be
capable of holding large quantities of person in order for the cars to be feasible with most
drivers, they must be manufactured with expensive components, the majority of which are
difficult to come by (Lukács, and Völgyi, 2021). Electric automobiles are more expensive to
buy than equivalent gas vehicles since they are more expensive to construct. As a result,
consumers are hesitant to accept them. It's a difference between free chicken and organic
eggs. Electric vehicles could be less expensive if manufacturers could increase manufacturing
volume and take advantage of economies of scale. But, in order for this to happen, a large
number of consumers must purchase electric vehicles, which is unlikely to happen unless
prices fall. BYD's internal combustion engine car sales, which had been the company's
commercial cornerstone, have dwindled this spring as Chinese purchasers have shifted to
more expensive but higher-quality automobiles from competitors (Nazir, and Shavarebi,
2019). At the very same time, BYD has accepted that the development of the automotive
industry lies in hybrids internal combustion engine cars, a technique in which it trails behind
Japanese manufacturers, rather than all-electric cars, which still have battery capacity and
reloading time difficulties.BYD has established itself in the Chinese auto market, and as more
and more Chinese alternative manufacturers, including such Great Wall Motor, are entering
the industry. Toyota, Honda, General Electric, and other corporations, in addition to Chinese
firms, have renewable power vehicle research & design skills. BYD's technical superiority is
likely to be challenged in this situation. Furthermore, BYD is likely to encounter pricing
competition from competitors. On the one hand, rivals may be able to take advantage of the
increasing returns to scale to lower unit manufacturing cost. Competitors might make more
money if they sell things at the same price. Conversely, if competitors maintain the very same
profit per unit of goods, they might sell the product at a cheaper price in order to gain market
share (Mahalana, Yang, and Posada, 2021) Patent infringement lawsuits BYD has had
multiple patent disputes with Foxconn and Sony, thus the company's future development
poses a risk. A lack of talent. BYD's capacity to develop has been questioned, and the
company's inability to upgrade its car class has been hampered by its inability to produce its
own unique cars. China's car market, on the other hand, always was swamped with new
businesses, including as Chery and Geely, that have begun inventing and producing
innovative outer energy. Other firms will most likely overtake BYD if its ability to innovate
is not increased

CONCLUSION
Strategic marketing plays an important role for the organisation in order to improve
the capabilities and achieve the golden objectives of the company. Apart from this from the
above discussion it has been analysed that strategy marketing provide different types of
elements and activities for the company so that the company can analyse their appropriate
target market as well as appropriate claims for the company in order to overcome the
problems and challenges and improve their effectiveness so that they can accomplish your
goals and objectives. As from the above marketing energy of the build your dreams company
that has been analysed that the organisation Is expanding their business and formulating
different kind of energy for the new generation cars in order to Focusing on the sustainable
environment and focusing on that renewable power cars. the organisation is very committed
towards the electrifying all hydrocarbon vehicles in the China so that they can make easier
for the individuals and overcome the pollution. Apart from this the organisation also launched
and introduce new generation of rechargeable battery pack goods and double of different kind
of blades battery it’s all that they can achieve their targets and expand their business in an
appropriate manner. Apart from this organisation is formulating different kind of strategic
marketing options and facing different kind of challenges so in order to overcome the
challenges the organisation is working on the different elements so that they can focusing on
the stability and improve their clit in order to achieve their goals and objectives.

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