Strategic Marketing: Adaptation and Standardisation of Marketing Mix Strategy

STRATEGIC
MARKETING

TABLE OF CONTENT
 INTRODUCTION
 MAIN BDOY
 CONCLUSION
 REFERENCES

INTRODUCTION
 Strategic marketing is the key practice by the marketing functional department of an
organisation.
 Basically, strategic marketing helps to a business for effectively promoting its brand
at the large market scale.
 This presentation discusses strategic marketing aspect of Arcadia Group.
 Basically, Arcadia group is a UK based retail business which generally offers
clothes, shoes and other fashion accessories to different customers.
 The headquarter of company is situated in London, United Kingdom.
 This presentation discusses adaption and standardisation of marketing mix strategy.

MAIN BODY
 Adaptation and standardisation of marketing mix
 There are adaption and standardisation of marketing mix is very necessary to a brand
right now, because marketing mix is the strategy that enables ventures to gain very
appropriate results in the market place.
 Marketing mix strategy
 Basically, marketing mix is the strategy of marketing which enables businesses for
systematically attract many new customers towards own brand.
 Marketing mix strategy is generally known as the 7Ps of marketing mix strategy,
because it projects six major stages of marketing which are enough to attract wide
range of customers in the market place.