This presentation discusses the adaptation and standardisation of marketing mix by Primark in Romania. It explores the 7Ps of Primark's marketing mix and their impact on the company's performance. The presentation also covers the customer-based brand equity model, integrated marketing communications, and methods of measuring marketing success for Primark in the UK market.

Discover Primark's marketing mix in Romania, including 7Ps, brand equity, integrated communications, and measuring success in the UK.

Adaptation and Standardisation of Marketing Mix - Primark, Romania

Strategic Marketing assignment : Primark

Business Development

Leadership Management

Marketing Management  -  Hart's Bakery Assignment

This presentation explores the principles and practice of marketing through a case study of Primark's expansion into Romania. It covers the SOSTAC planning model, strategies, tactics, and adaption techniques used by the company to ensure success in the new market. The presentation also discusses the importance of marketing in promoting and advertising products and services to attract more customers and earn significant profits.

Principles and Practice of Marketing: A Case Study of Primark's Expansion into Romania

Organisation

This presentation discusses the strategic marketing aspect of Arcadia Group, focusing on the adaptation and standardisation of marketing mix strategy. Arcadia Group is a UK-based retail business that offers clothes, shoes, and other fashion accessories. The presentation explores the development of a new premium range of clothing products, the use of value-based pricing, targeting different market segments, and the implementation of integrated marketing communication methods. It also discusses the measurement of success through sales targets, market share, profitability, and return on investment.

Nord Universitet

Strategic Marketing: Adaptation and Standardisation of Marketing Mix Strategy

Presentation

This report discusses the topic of strategic marketing with its different aspects, including the adaptation and standardisation of marketing mix, customer brand equity model, integrated communication mix and methods, and measurement of success. It focuses on the case of Arcadia Group, a UK-based retail business, and its expansion into the Swiss fashion industry.

Strategic Marketing: Adaptation and Standardisation of Marketing Mix

international Business trade

This presentation showcases McLaren's marketing strategy for entering the French market with a new product. It covers topics such as adaptation and standardisation of marketing mix, CBBE model, integration communication mix and methods, and measurement of success.

Adaptation and Standardisation of Marketing Mix - Primark, Romania

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