Strategic marketing

STRATEGIC MANAGEMENT

Table of Content
 Introduction
 Marketing Mix
 Customer based Brand Equity Model
 integrated Marketing Communication
 Methods of measure effectiveness of Marketing Policy and
 Recommendations
 Conclusion
 References

INTRODUCTION
 This presentation is providing brief of marketing mix used by organization to
improve the marketing action of Costa Coffee multinational chain.
 Integration marketing is also explained in presentation.
 Different methods to measure the success of marketing policy in Romania are
included in presentation.

Marketing Mix
There are different factors are considered by organization to improve the performance of marketing department. By
improving following methods Costa Coffee can improve its annual revenue.
 Product
 Prise
 Place
 Promotion
 People
 Physical Environment
 Process
By considering this factors Business of Costa Coffee Can be improved in Romania.