Strategic Marketing Management

Strategic Marketing Management
NAME OF STUDENT
NAME OF COLLEGE
AUTHORS NOTE
Running head: STRATEGIC MARKETING

STRATEGIC MARKETING
Contents
Introduction......................................................................................................................................2
Part A...............................................................................................................................................2
Introduction......................................................................................................................................2
Company Analysis...........................................................................................................................2
RBV.................................................................................................................................................3
Porters Generic Strategy..................................................................................................................6
Ansoff Matrix and BCG Matrix......................................................................................................6
Customer analysis............................................................................................................................7
Customer trend.................................................................................................................................8
Competitor analysis.........................................................................................................................9
Marketing trend...............................................................................................................................9
Part B.............................................................................................................................................10
References......................................................................................................................................14
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STRATEGIC MARKETING
Introduction
The analysis of strategic marketing context and the analysis of strategic marketing challenges
which are faced by an organization are very important as it helps in the development of the
future strategies of the company. The current report also helps in identifying the strategic
challenges which are currently faced by Samsung SDI in the market as well as examines
situational analysis.
Part A
Introduction
The analysis of the strategic marketing context is very important as it helps an organization to
gain idea regarding the current position of the company relative to its competitors, the strength of
the resources and capabilities of the company in comparison to competitors resources and it also
provides an idea regarding the expectations and nature of the customers of the company as well
as understanding for the strategies which are adopted by the competitors of the company in
addressing those customer expectations. The current section focuses on analysing the strategic
context of Samsung SDI by analysing the position and status of the company through various
models such as BCG matrix, Ansoff matrix and VRIO analysis.
Company Analysis
Samsung SDI Co. Ltd. is a global producer and distributor of energy storage systems. Together
with its subsidiaries it conducts R&D, manufacturing and marketing of large varieties of
products such as small size lithium ion batteries, automotive battery, semi-conductors, energy
storage systems, organic light emitting diode and photovoltaic paste. Samsung SDI Co. Ltd.
belongs to the Samsung Electronics Group. Samsung SDI Ltd owns an energy segment which
manufactures and sells high voltage electrical energy storage which has high energy conversion
efficiency. The slogan of Samsung SDI Energy Storage System is ‘Powering Tomorrow’ and the
company looks to bestow to the future of energy sector with its high range of Energy Storage
System products. The energy Storage system is a fast growing industry and Samsung SDI is the
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STRATEGIC MARKETING
market leader in the global ESS market. A large number of clients of the company based in
Korea, Europe, North America and South East Asia are using Samsung SDI’s Energy Storage
System. The company provides secured, dependable and durable performances with the energy
storage solutions. The Energy Storage System projects are established utilising Samsung SD’s
battery solutions which are effective for various products ranging from residential to utility scale
projects. Samsung SDI helps in optimizing batter system with advanced cell technology.
Samsung SDI is revolutionising the change of a new era with lithium-ion batteries. Samsung
SDI’s technology provides eco-friendly energy solutions for today and the future. Through the
constant innovation towards excellence, the company dominated with the technological
excellence of their innovative IT equipment’s and it also extended into electrical cars which have
turned into reality in the current times. Samsung SDI is also bestowing to the extension of an
eco-friendly atmosphere by the use of batteries for energy storage purposes.
RBV
The resources based view of Samsung SDI is as follows:
The question of values
 Samsung SDI has placed itself in such a way which permits them to answer the question
of value with a strong yes.
 Samsung SDI designs, produces and sells different kinds of energy storage solutions
which help in satisfying the increasing energy requirements of the customers.
 Samsung SDI has equipped itself successfully with a large number of resources and
capabilities which has facilitated them to enter and exploit various domains of energy
requirements of their clients who are individuals as well as business organizations.
 As stated by Doligalski & Tomczyk (2016) the technological capability and the
innovative characteristics which are associated with the products and solutions of
Samsung SDI have allowed the company the opportunity to expand into various
competitive markets.
 The products and solutions which are offered by Samsung SDI that are present in markets
are highly competitive in nature.
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