Strategic Marketing Management Planning TABLE OF CONTENTS INTRODUCTION

Strategic Marketing
Management
Planning

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Role of strategic marketing...................................................................................................3
1.2 strategic marketing planning processes.................................................................................4
1.3 Links to corporate strategy....................................................................................................4
TASK 2............................................................................................................................................5
2.1 skills and competencies the tools used to develop a strategic marketing strategy................5
2.2 Links between strategic positioning and marketing tactics...................................................7
TASK 3............................................................................................................................................8
3.1 strategic marketing techniques..............................................................................................8
3.2 A plan to monitor and control the Strategy options..............................................................9
Task 4...............................................................................................................................................9
4.1 To respond to changes in the marketing environment..........................................................9
4.2 Strategic marketing responses.............................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES: ............................................................................................................................12

INTRODUCTION
Marketing strategies is the process of defining direction, making decision and allocating
resources to pursue the strategies . The strategies describes how the goals will be achieved by
using the resources in the organisation (Renz, 2016). Strategies in marketing management
reflects organisation mission and focused the process of existing marketing plan. Strategies helps
organisation to achieves new targets and implement marketing programmes . This case is about
how marketing strategic plans works in an organisation. Also, it will discuss about the role of
strategic marketing planning and processes. In this report is about in skills and competencies and
tools used to develop a strategic marketing strategy . In this report the organisation taken is KK
supermarket .
TASK 1
1.1 Role of strategic marketing
Identify target customer – Strategic marketing management is a process of making decision for
different marketing plans, it is designed for target customer. Identifying target customer by
organisation it helps to increases more profits to establish a loyal customer base . Market
research is done to find new customer and implement different strategies. Strategic management
helps to identify customer in better way (Austin & Pinkleton,2015) Scarborough,
(2016))Segmentation helps to find the new customer in the market. Marketing strategy in
organisation helps to find out different segment.
Uncover Strategic Marketing Opportunities – this role in organisation may generate additional
opportunities. strategic mangers organise marketing team to seek out challenges in organisation.
It has to create the new market for the organisation. This system helps in generating more
profits. Management identify solution to problems that organisation competitors are not aware .it
helps organisations that creates different objective of corrective management . It has uncover the
strategic management for the equation or market segment . It helps for the customer of the
market related fluctuation
Build Strategic Marketing Plans – different management involve the poverty for the quality for
the market segment . It helps for the equity that the responsible for the organisation, marketing
planes effects the business of the organisation . It build different strategic in organisation to
foced on the environments for the different process in the market .

1.2 strategic marketing planning processes.
Set goals and objectives – strategic marketing planing helps to set goals and objectives for the
organisation . It helps to sustain the organisation by finding out different market segment.
Strategic management helps to improve goals and environment in the market segment. Set
objective helps for the organisational situation on the market structure . It helps for setting the
goals in organisation that helps for achieving the market global. It has to sustain the various
segment that helps for the organisation for particular environment .
Mission – KK supermarket mission in all retail services . Organisational find the different market
segment for the implementation for the market , it helps for the different products of customer
that effects on organisation market (Wrenn & Mansfield, 2014) .It helps on the market that
revealed the market segment. It is assailants that organisation have corporate objectives . It
helps on the market situation on the market correctiveness. It helps for the correctiveness on the
market that helps for the dedicate marketing strategic on the market of the organisation
Situation Analysis – strategies marketing management helps for analysing situation in
organisation . It helps that focusing on the products, understand customer need , and core to its
mission and fostering a collaborative work culture. It helps for the sustainability for the
organisation suitable strategic that helps for the organisational value on the market . Situation
analyses help for the corrective analytical situation on the particular segment that helps for the
profitability.
Marketing Strategy - Organisation follows different marketing strategies that helps for the
corrective plans for new segment . Different customer needed various products , it helps to find
new customers. Stargate implements and its affects that productivity for the organisations that
helps to development of different strategies (Schaltegger, Burritt & Petersen, 2017) .This have
to implements new ideas in market . It helps for effective ways to understand the organisation
correctiveness . It helps that organisation of market condition includes all the advertisement
concept that applied . Its effects on the market realign services that helps for theoretical part for
the organisation equation on the market.
1.3 Links to corporate strategy.
Mission –
 to continue the rang from reputed vendors and suppliers,