Strategic Marketing: PESTEL Analysis, Market-Entry Modes, Target Market, and Competitive Advantage

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Added on 2022/12/14

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This document provides insights into strategic marketing, including PESTEL analysis, market-entry modes, target market evaluation, and gaining competitive advantage. It focuses on Flipkart as a case study.

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Strategic Marketing: PESTEL Analysis, Market-Entry Modes, Target Market, and Competitive Advantage

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Strategic Marketing: PESTEL Analysis, Market Entry Modes, Segmentation and Targeting