Strategic Marketing: Theory, Models, and Challenges Faced by Organizations

Strategic Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK ..............................................................................................................................................3
Strategic marketing theory and models to examine the sector....................................................3
Challenges faced by organisation to manage work according to environment...........................6
Strategic marketing model..........................................................................................................9
Suitable theoretical concepts, models and terms.......................................................................10
Academic articles and texts related to strategic marketing ......................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
The term strategic marketing management is defined as a process of accomplishing
organisation idea, vision and mission with implement of strategic processes that enhance and
improve and enhance strength of current marketing plan. In simple terms, strategic marketing is
defined as a way that is explicated by a business to differentiate organisation from the
competitors. The main motive of strategic marketing is to increase and improve ways or methods
that support organisation to achieve their goals with minimum use of resources (Chernev, 2018).
This report is written from perspective of BYD (Build your dreams) energy and it is a high-tech
organisation that is devoted towards technological innovation for better life of persons. The
motive of organisation is to build safe, efficient and stable solutions to store renewable energy.
Energy generation and storage solution both functions are performed by BYD. Fuhrer, this report
highlights on strategic marketing theory and models to examine and understand different market
and sector utilised by organisation. Strategic marketing theory and models to evaluate
organisation challenges which is faced by organisation will also covered in this report.
TASK
Strategic marketing theory and models to examine the sector
There are a large variety of marketing theories and models exists that is similar as
number of products and services. BYD management enter in market with motive of
implementing innovation in market so it is important for organisation to perform their work with
understand of existing market conditions. Each theory perform a crucial role within a specific
situation and this is used for performing marketing activities that is used for building an
appropriate marketing strategy.
Mission of organisation
The brand mission of organisation is to generate provision related with non-toxic energy
for minimise emission and pollution from environment.
Directional and growth strategy
BYD perform their task with understand of different sectors that is used by management
for performing task with decided strategy (Beirman, 2020). The main role of organisation is to
reduce energy-related threats to manage and minimise innovation related that create zero
emission in environment. Along with this ideas come-up with understand of profitable segment

in market and it is used for generating profitable segment that come-up with communicating
benefits that make emissions and create negative impact on products of build your dream
organisation. Further, to increase as well as enhance market for STP strategy is develop by
management which is used for performing all functions with decided approach.
 Segmentation- An organisation brand their products into a specific market and it is
used for performing work with decided segments that refers to divide the customers into
a specific group of individuals that share common characteristic and needs. It also allow
organisation to perform work with cost effective techniques (Sahaf, 2019). The main
aim of utilising segment strategy is to manage work in proper manner like, BYD
management segment the market on geographical basis and it results that organisation
enter in market through region, country and state. It results persons perform their work
with more efficiency by managing task in cost-effective manner through offering
products that is developed for all.
 Targeting- Management decide to target different segments through which individuals
are focused towards attracting different customers. It generate better contribution among
all size to target each customer group. Organisation perform their work through
focusing on niche market. Innovation aspect is implemented by management and this is
used for generating and accomplishing different target market through understanding
opportunities related with social barrier. It aids BYD to perform work that aids towards
accomplishing more growth in market.
 Positioning- The last step of organisation is to identify and understand position which is
related with product (Hansen and Juslin,2018). Customer generate valuable segments
and it is used for selecting marketing mix that is used to perform all work in an effective
manner. The main motive of management relates with position that generate value for
competitors to understand segment which perceives product brand to develop
proposition that offer marketing campaign to manage value proposition in an appreciate
manner. Along with this there are different task performed by management which work
with motive of presenting value for company.
The main focus of organisation is to design long term strategy that aids individuals for
performing work by managing task related with growth strategy. Their are different competences
define and it generate policy which is used for performing all task with motive of managing all