The Strategic Marketing Plan | Paper
Added on 2020-04-01
17 Pages3520 Words44 Views
1Marketing ManagementRunning head: Marketing ManagementReport Title: Marketing ManagementStudent Name (s): Student Number (s): Subject Assessment: Marketing Management (LB5202) – TASK 3 – SP22 Date Submitted:
2Marketing ManagementExecutive SummaryThe paper explains about the strategic marketing plan of the Planting Festival that is to beorganized at the Jinbara Country (Queensland) by QFF. It primarily intends to attract more visitors from New Zealand. The report clearly mentions about the events, which are evitable in the planting festival such as organizing workshops, planting trees and presenting film sessions that create awareness of the environment. The report mentions that patrons can hold live drama performance so that they can become aware about the need of planting trees. The promotion will mainly be done on website of QFF, television and social media. Customers from New Zealand will be charged AUD 200 for entry and additional expenses will vary on the time, when the services are availed. The income and expenditure account along with the cash flow statement explains that there will be steady flow of cash and profits from 2017-19. On the contrary, it is recommended that QFF must make some tie-ups with the schools and Universities of New Zealand.
3Marketing ManagementTable of ContentsExecutive Summary.........................................................................................................................21. Introduction..................................................................................................................................61.1 Subject of the Report.............................................................................................................61.2 Addressing Research Gaps....................................................................................................61.3 Scope of the Report...............................................................................................................62. Goal Setting.................................................................................................................................72.1 Mission Statements................................................................................................................72.2 Marketing Plan Goals............................................................................................................73. Situation Review..........................................................................................................................73.1 SWOT Analysis.....................................................................................................................73.2 PESTLE.................................................................................................................................83.3 Competitive Positioning........................................................................................................93.4 Other Frameworks.................................................................................................................93.5 Issues to be addressed..........................................................................................................104. Strategy Formulation.................................................................................................................104.1 Marketing Objectives...........................................................................................................104.1.1 Strategic Focus..................................................................................................................114.1.2 Product Mix..................................................................................................................114.1.3 Product Development...................................................................................................114.1.4 Product Deletion...........................................................................................................124.1.5 Market Extension..........................................................................................................124.1.6 Target Customer Groups..............................................................................................124.2 Three Year Marketing Plan - Goals and Strategies (Positioning/Branding).......................124.2.1 Product.........................................................................................................................124.2.2 Price..............................................................................................................................124.2.3 Promotion.....................................................................................................................124.2.4 Place.............................................................................................................................134.2.5 People...........................................................................................................................134.2. 6 Process.........................................................................................................................134.2. 7 Physical Evidence........................................................................................................135. Resource Allocation and Monitoring.........................................................................................135.1 Budget..................................................................................................................................135.2 Non-financial Resource Implications..................................................................................145.3 Monitoring and Reviewing..................................................................................................156. Conclusions................................................................................................................................157. Recommendations......................................................................................................................15References......................................................................................................................................16
4Marketing Management1. Introduction1.1 Subject of the ReportThe report emphasizes the need of attracting 200 new customers from New Zealand in the Planting Festival of 2018. It is to be organized by the Queensland Folk Federation (QFF) in the Jinbara country that is located in the south-eastern part of Queensland. The event is termed asWoodford festival and involves celebrating a weekend, wherein participants come for planting trees. Precisely, the report, commissioned by the Festival Director focuses on developing a strategic marketing plan for successful completion of the festival. 1.2 Addressing Research GapsThe reader must be aware of the fact that the report solely focuses on developing a strategic marketing plan of the Planting Festival that is to be held in the year 2018 and does not take into consideration the drafted marketing plan beyond 2018. 1.3 Scope of the Report The report contains a mission statement and goals of marketing plan pertaining to the Planting Festival which is to be organized in 2018. Additionally, a strength-weakness-opportunity-threat (SWOT) analysis on the festival has been provided along with the PESTLE framework highlighting the political, economic, social, technological and economic analysis of Jinbara Country. This has also helped in depicting the prevalence of marketing plan and budget for the festival. All necessary information has in turn been collected from secondary sources such as website of QFF and past survey results.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Marketing Plan for Planting Festival of Woodford Inc : Reportlg...
|17
|3121
|108
The Planting Festival for Disabled People - A Marketing Plan 5lg...
|18
|3620
|306
Assignment : Marketing Managementlg...
|21
|3876
|47
Marketing Management for The Plantation Festival at Queenslandlg...
|30
|6458
|292
BUS5IAF - Introduction to Accounting & Financelg...
|31
|4544
|159
Strategic Innovation and Business Developmentlg...
|19
|3624
|376