Marketing Plan for Planting Festival of Woodford Inc : Report
Added on 2020-03-02
17 Pages3121 Words108 Views
Running head: REPORTMarketing Plan for Planting Festival of WoodfordName of the Studentname of the UniversityAuthor’s Note
1REPORTAbstractThe report is based on the planting festival organized by the Woodford Inc in Queensland ontheir 500-acre of land. People around the world attend the festival every year. This report isbased on the marketing plan of the event for next three years that is 2018, 2019 and 2020. It willbe to attract the attendants from New Zealand and increase the number considerably. For that, astrategic analysis of has been presented in the report using SWOT, PEST and competitiveanalysis. A market plan for 2018 has been proposed with financial and non financial budgeting.SMART recommendation is discussed at the end of the report.
2REPORTContentsAbstract............................................................................................................................................11. Introduction..................................................................................................................................42. Goal Setting.................................................................................................................................42.1 Mission Statement..................................................................................................................42.2 Marketing Plan Goal..............................................................................................................53. Situational Review.......................................................................................................................53.1 SWOT Analysis.....................................................................................................................53.2 PEST......................................................................................................................................63.3 Competitive Positioning.........................................................................................................73.4 Issues to be addressed............................................................................................................74. Strategy Formulation...................................................................................................................74.1 Marketing Objective..............................................................................................................74.1.1 Strategic Focus................................................................................................................74.1.2 Product Mix.....................................................................................................................74.1.3 Product Development......................................................................................................84.2.4 Product Deletion..............................................................................................................84.2.5 Market Extension............................................................................................................84.2.6 Target Customer Group...................................................................................................8
3REPORT4.2 Three-Year Marketing Plan – Goal and Strategies................................................................94.2.1 Product.............................................................................................................................94.2.2 Price.................................................................................................................................94.2.3 Promotion........................................................................................................................94.2.4 Place..............................................................................................................................104.2.5 People............................................................................................................................104.2.6 Process...........................................................................................................................105. Resource allocation and Monitoring..........................................................................................115.1 Budget..................................................................................................................................115.2 Non-Financial Resource Implication...................................................................................115.3 Monitoring and Reviewing..................................................................................................116. Conclusion.................................................................................................................................117. Recommendations......................................................................................................................12Reference List................................................................................................................................13Appendices....................................................................................................................................15
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