Physically Challenged People in the Festival - Report

Added on - 28 May 2020

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Running head:THE PLANTING FESTIVAL FOR DISABLED PEOPLEReport Title: The Planting Festival for Disabled People - A Marketing PlanName of the Student (s):Number of the Student (s):Subject Assessment: Marketing Management (LB5202) – TASK 3 – SP23Date Submitted:
1THE PLANTING FESTIVAL FOR DISABLED PEOPLE - A MARKETING PLANEXECUTIVE SUMMARYThe Planting Festival is held in Woodford, Queensland in Australia annually. The aim of thisevent is to help in the restoration of the hinterland area of the Sunshine Coast. The followingreport undertook the responsibility of analyzing the prospective of the participation ofphysically challenged people in the festival. The report uses the SWOT and PESTLE toolsused for the strategic market planning. The report proceeds further to produce a budget forthe proposed changes that are to be made in the festival. The report finally concludes withsome recommendations to the issue of including the participation of the physically challengedcitizens of the country.
2THE PLANTING FESTIVAL FOR DISABLED PEOPLE - A MARKETING PLANTable of Contents1.Introduction..........................................................................................................42.Goal setting..........................................................................................................42.1Mission statements...........................................................................................42.2Marketing plan goals........................................................................................43.Situation review...................................................................................................53.1SWOT Analysis................................................................................................53.2PESTLE............................................................................................................03.3Competitive Positioning (Including Positioning Map).....................................03.4Other frameworks of analysis...........................................................................13.5Issues to be addressed.......................................................................................14.Strategy formulation.............................................................................................14.1Marketing objectives........................................................................................14.1.1Strategic Focus...........................................................................................14.1.2Target Customer Groups............................................................................24.2Three Year Marketing Plan – Goals and Strategies (Positioning/Branding).. .24.2.1Product........................................................................................................24.2.2Price............................................................................................................24.2.3Promotion...................................................................................................34.2.4Place...........................................................................................................3
3THE PLANTING FESTIVAL FOR DISABLED PEOPLE - A MARKETING PLAN4.2.5People.........................................................................................................34.2.6Process........................................................................................................44.2.7Physical Evidence.......................................................................................45.Resource allocation..............................................................................................55.1Budget...............................................................................................................55.2Non-financial Resource Implications...............................................................55.3Monitoring and Reviewing...............................................................................56.Recommendation..................................................................................................67.Conclusion............................................................................................................68.References............................................................................................................7
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