Strategic Marketing Planning for H&M

STRATEGIC MARKETING
PLANNING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Corporate strategies ................................................................................................................3
2. Business strategies...................................................................................................................4
3. History of H&M.......................................................................................................................4
4. H&M Corporate and Business objective.................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
The Strategies are being used and outline of action a decision of company to attain the
company's objective in effective manner. In this report, corporate strategies of H&M, business
strategies, a brief history of H&M and SMART objectives which is critically analysed for
company.
MAIN BODY.
1. Corporate strategies .
This strategy approaches shows the working of strategies decision by company to create
high value for goods that are offering to consumers. The various strategies to fit into market and
in different manner by company to achieve the aim and objective (Amatulli, and et.al., 2021).
These strategies are used to gain competitive advantage in market over other company and
maintain it for long term. These strategies also motivate workforce to execute proper action plan
of company to gain customer satisfaction. However, it is a continuous process that required high
efforts to engage with investor, customers and other stakeholder to gain the company trust and
goodwill in market.
These strategies are having 4 main components used by companies.
 Allocation of resources of firm focus on major two factors I.e. humans and capital
resources. Leaders put their efforts to create value from this two resources. Human
resources are maintained and distributed across the company effective that make right
people at right job. Capital allocation of firms are being analysing external opportunities
with other firms and allocating internally to projects of company.
 Organization design which include the strategies of structure that need to be followed by
company in different areas. Centralization ad decentralization are one of the major
strategies that decide the authority, roles and responsibilities of each employee in
company. It also includes the vertical hierarchy and matrix reporting methods in
company that need to be followed and working to be done in specific manner (Bocken,
and Ritala, 2021).
 Portfolio management makes the business to enter the market or not by determining the
extent of vertical integration of company. These strategies also manage risk associated
with it, creating strategies option to seek new opportunities of company to get high
returns.