MG529 Strategic Marketing

MG529 Strategic Marketing

Table of contents
• Introduction
• Market size and trend data
• Competitors analysis
• Micro factors analysis
• Macro factors analysis
• Customer analysis
• Stakeholder analysis
• Conclusion
• References

Introduction
Strategic marketing is the process of
marketing corrections in order to accomplish
organisational objectives by crating and
maintaining a competitive advantage which
is actually sustainable. It involves high level
issues that involves which market to target,
services to offer and how to market the
product or service and its price.

Market size and trend data
Tesco is the one of the largest grocery retailers
in the entire world, having its mart stores in
United States of America, Europe and Asia.
Initially first store was inaugurated North
London in 1929. After that company has grown
through many combinations of different
acquisitions, retail services and consumer
adaptation. It is very essential to keep the
consumers satisfied and happy as they are more
motivated to return.