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Strategic Marketing

   

Added on  2023-01-04

13 Pages707 Words45 Views
Strategic Marketing
Strategic Marketing_1
• Introduction
• Market Audit
• Key strategic marketing objectives for the marketing plan
• Conclusion
• References
Table of content
Strategic Marketing_2
Introduction
Strategic marketing is an activity of planning, developing and executing manoeuvres
to acquire competitive benefits in the selected niche. This process if required to outline
and simplify a direct map of the firm’s objectives and how to accomplish them. This
document is based on McDonald which is an American fast food company and operates
its business globally. The report will cover information about market audit and key
objective of marketing for marketing plan.
Strategic Marketing_3
Market Audit
Market size and trend data- McDonald’s became the leader in the fast food sector
with their immense concentration on consumer service, response to competition and
utilisation of marketing tools early on in their development
Competitor analysis- The main competitors for McDonald’s consider as Yum
Brands, Darden Restaurants and Starbucks restaurants.
Strategic Marketing_4

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