This presentation covers the basics of marketing, including the marketing plan, resource planning, STP approach, SWOT analysis, marketing mix, and more. It focuses on McDonald's as a case study and provides insights into their marketing strategies and challenges. The presentation also includes references for further reading.

Learn about the basic marketing plan, resource planning, SWOT analysis, marketing mix, and more in this presentation on Marketing Essentials.

Marketing Essentials - Desklib

Marketing Essentials

Leadership Management

Marketing Essentials Decision-Making Process

Hartpury University and Hartpury College

Marketing

Overview of Strategic Business Management - Assignment

This report discusses the roles and responsibilities of marketing function in an organization, with a focus on McDonald's. It covers the functions of product, selling, pricing, promotion, marketing information system, financing, and distribution. It also explores the interrelation between marketing and other departments such as operations, finance, HR, sales, R&D, and IT. 

Professional Development

Roles and Responsibilities of Marketing Function

Marketing Mix of McDonald’s and Burger King : Report

This presentation discusses the importance of marketing in the hospitality industry and its role in promoting products and services. It explores the marketing plan for launching a new product by McDonald's and provides insights into the mission and objectives of McDonald's. The presentation also discusses the interrelation of marketing with other functional departments, SWOT and PEST analysis of McDonald's, marketing objectives and strategies, action plan, and budget allocation for marketing. It highlights the significance of marketing in the hospitality industry.

Marketing Essentials in Hospitality

PowerPoint Presentation

This report analyses the business model of McDonald's and factors affecting the demand of its products. It explains the concept of demand and market equilibrium, factors affecting price elasticity of demand, and provides a recommendation regarding pricing strategy.

Marketing Essentials

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Marketing Essentials Decision-Making Process

Overview of Strategic Business Management - Assignment

Roles and Responsibilities of Marketing Function

Marketing Mix of McDonald’s and Burger King : Report

Marketing Essentials in Hospitality

Management Economics Assessment 1 - Economics Assignment

Marketing Essentials

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Marketing Essentials Decision-Making Processlg...

Overview of Strategic Business Management - Assignmentlg...

Roles and Responsibilities of Marketing Functionlg...

Marketing Mix of McDonald’s and Burger King : Reportlg...

Marketing Essentials in Hospitalitylg...

Management Economics Assessment 1 - Economics Assignmentlg...

Marketing Essentials Decision-Making Process

Overview of Strategic Business Management - Assignment

Roles and Responsibilities of Marketing Function

Marketing Mix of McDonald’s and Burger King : Report

Marketing Essentials in Hospitality

Management Economics Assessment 1 - Economics Assignment