Strategic Marketing: Standardization and Adaptation in a New Market

Strategic marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
To what extent should the different elements of the marketing mix be standardised or adapted
for your chosen country..........................................................................................................1
Applying the Customer Based Brand Equity model, critically analyse how your client could
build and manage a strong brand in this new market.............................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Strategic marketing defined as a formative process in which aspects related to planning,
developing and implementing of strategies is being done in order to gain more competitive
advancements in selected market segment. It is a forward looking and a long-term approach
through which business organisation can effectively accomplish their goals while ensuring more
sustainable competitive edge (Visconti, Peñaloza and Toulouse, 2020). Strategic marketing acts
as a crucial element for an entity through which by understanding actual needs and wants of
consumers, company can differentiate themselves from competitors in order to provide value to
consumers. With the implementation of strategic marketing process into organisational
functioning, business can effectively able to maximize their profitability and productivity.
Present report has been conducted Native Snacks, company offer products with high quality and
better taste in order fulfil consumer satisfaction in best effective manner. Main value of this
company is to share a new way of snacking with world with unique ingredients and flavours. In
addition to this company also have a mission to support farmers at the beginning and new
initiatives in order to protect planet. In this report formative discussion has been made on
different elements of marketing mix, application of consumer based brand equity model in order
to effectively manage and well strong market image.
To what extent should the different elements of the marketing mix be standardised or adapted for
your chosen country
Marketing mix is most important element in which organisation can increase profitability
in rapid changing environment. This framework includes different type of elements that allow an
organisation to successfully offer their products and services in marketplace. It has been
evaluated that in the process of expanding their presence in international market it is essential for
an entity to have prime knowledge related to how adoption and standardization play key essential
role in international market place. With help of this organisation can effectively expand their
business in international market segment and can further gain maximum advantage. It has been
identified that in terms of standardization organisation perform their business while believing
union of culture, environment and consumer demand similar around the globe. In terms with
adoption in this entity satisfy consumer with having local image. Along with this it has been
identified that native snacks while offerings their personal services in Australia is taking
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