This presentation provides an overview of strategic marketing, including the planning, implementation, and evaluation phases. It covers topics such as the purpose of strategic marketing, product life cycle, Porter's 5 Forces, segmentation, targeting, positioning, promotional mix strategy, significance of branding, brand pyramid, brand positioning, brand management, and the integration of strategic marketing. References are also provided for further reading.

Unit 10: Strategic Marketing

This assignment requires a critical analysis of strategic marketing principles, tools for analyzing the business environment, market segmentation, targeting and brand positioning, integrated marketing mix, and brands in a business context.

Discover key concepts in strategic marketing, including product life cycle, segmentation, targeting, branding, and promotional strategies.

Strategic Marketing: Planning, Implementation, and Evaluation

Strategic Marketing

This presentation covers the concepts and theories of strategic marketing, including the purpose of strategic marketing, marketing planning process, marketing models/theories, branding, brand pyramid, brand positioning, and brand management. It emphasizes the significance of branding and how a proper marketing strategy can help small businesses achieve success in the market.

University of the Visayas

Strategic Marketing: Concepts, Theories, and Significance of Branding

Introduction - Brand resonance model: analyse your brand based

Presentation

Strategic Marketing Management

This article discusses the importance of brand equity in gaining a competitive advantage in the market through strategic marketing management. It covers the history and study of brand equity, Michael Porter's five forces analysis, and the role of brand equity in the marketing process. The article also highlights the contributions of scholars such as David Aaker and Kevin Lane Keller in the study of brand equity.

Hartpury University and Hartpury College

Strategic Marketing Management: Importance of Brand Equity in Competitive Advantage

This presentation covers the adaptation and standardisation of marketing mix, CBBE model, integrated communication mix and methods, and measurement of success in strategic marketing. It includes a discussion of Iceland Foods' marketing mix and communication methods. The presentation is relevant for students studying strategic marketing.

Strategic Marketing: Adaptation and Standardisation of Marketing Mix, CBBE Model, Integrated Communication Mix and Methods, Measurement of Success

Marketing

Report on Marketing Principles of Hilton Hotel

Dissertation

This document discusses the importance of branding in business practice and analyzes key components of brand strategy for managing brand equity. It also explores different strategies of portfolio management, brand hierarchy, and brand equity management. The case study focuses on Lidl GB store and its approach to brand management.

Strategic Marketing: Planning, Implementation, and Evaluation

End of preview

Strategic Marketing: Concepts, Theories, and Significance of Branding

Introduction - Brand resonance model: analyse your brand based

Strategic Marketing Management: Importance of Brand Equity in Competitive Advantage

Strategic Marketing: Adaptation and Standardisation of Marketing Mix, CBBE Model, Integrated Communication Mix and Methods, Measurement of Success

Report on Marketing Principles of Hilton Hotel

Brand Management: Importance, Strategy, and Portfolio Management

Strategic Marketing: Planning, Implementation, and Evaluation

End of preview

Strategic Marketing: Concepts, Theories, and Significance of Brandinglg...

Introduction - Brand resonance model: analyse your brand basedlg...

Strategic Marketing Management: Importance of Brand Equity in Competitive Advantagelg...

Strategic Marketing: Adaptation and Standardisation of Marketing Mix, CBBE Model, Integrated Communication Mix and Methods, Measurement of Successlg...

Report on Marketing Principles of Hilton Hotellg...

Brand Management: Importance, Strategy, and Portfolio Managementlg...

Strategic Marketing: Concepts, Theories, and Significance of Branding

Introduction - Brand resonance model: analyse your brand based

Strategic Marketing Management: Importance of Brand Equity in Competitive Advantage

Strategic Marketing: Adaptation and Standardisation of Marketing Mix, CBBE Model, Integrated Communication Mix and Methods, Measurement of Success

Report on Marketing Principles of Hilton Hotel

Brand Management: Importance, Strategy, and Portfolio Management