Strategic Marketing: Opportunities and Threats in Africa Market

STRATEGIC
MARKETING

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................2
Recommend a product and service and a country and provide macro environment analysis to
explaining the possible opportunities as well as threats on market perspective. .......................2
TASK 2............................................................................................................................................4
Critically asses three modes of market entry that could be suitable for business. Provide
proper Justification......................................................................................................................4
TASK 3 ..........................................................................................................................................6
Applying marketing concept of market segmentation and targeting..........................................6
TASK 4............................................................................................................................................7
Apply porter's generic strategy....................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

EXECUTIVE SUMMARY
This essay project is related to strategic marketing that is an effective tool to the
organisation because it helps in planning, developing and implementing activities to manage the
competitive environment within the business industry. A marketing consultant of Ashanti
marketing solutions can recommend the Apple Inc. to enhance the market operation within
Africa with their new launching of products that helps in targeting the new market and gaining
the higher profits and revenues so that they can survive for a longer period of time. IN this
consultant can foc us on analysing the business environment of Africa by using PESTLE analysis
because it helps in easily understood the market by using several factors that is helpful in gaining
higher customer base with high profits. It helps in capturing the opportunities and removing the
threats so that best results can be face by the Apple. Further they focus on market entry modes
and focus on market targeting and segmenting. At last using the porter's generic model so that
best strategy can be taken out to sustain in the new market.
INTRODUCTION
Strategic marketing refers to that activity of the organisation which is helpful in planning,
organising and directing the different activities so that business enterprise may achieves their
target to sustain in the competitive market. In this they can focus on providing the best strategy
to the company which is profitable to the growth of the business venture. This report is based on
the Apple INC. that is one of the largest company in the world that deals basically in electrical
appliances but now they want to expand their operations in the market of Africa with new
product line that is entering into the shoes manufacturing market. This helps the company to
enhance their market share and growth. This report includes PESTLE analysis for understanding
the condition of market and also analysing various modes of marketing entry so that choosing the
best one for company to enter into the Africa market. Further it includes the market segmentation
and market targeting to attracts the large base of customers for the organisation in the new
market. At last it involves the porter's generic model that helps in adopting the best strategy to
enter into new market so that high growth and profits can be attained(Alao and et. al., 2020) .
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