Strategic Planning for Tourism Development in Broadstairs, UK

Strategic Planning
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Table of Contents
INTRODUCTION...........................................................................................................................4
PART 1............................................................................................................................................4
A). Examining benefits related to producing tourism strategic plans for coastal areas as well
as illustrating an example of destination which has benefited from it...................................4
B). Evaluation of importance of Collaborative Planning within tourism and justification about
why the approach would be useful to the chosen coastal areas. Discussion on pros and cons of
the approach............................................................................................................................6
PART 2............................................................................................................................................8
C). Compiling brief tourism strategy with vision as well as objectives that will address current
issues along with challenges that the place is facing..............................................................8
D). Description on the ways vision addition to objectives can be implemented as well as
identification of key stakeholders in charge towards delivering objectives...........................9
Implementation of vision and objectives..............................................................................11
E). Evaluation related to the ways the strategy will benefit residents together with visitors in
social and economical manner..............................................................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
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INTRODUCTION
Strategic planning is mentioned to systematic long term planning activity that is opted for
ascertaining objectives, fixing priorities, emphasising on resources along with strengthening
operations for pursuing towards success path (Almeida, Costa and da Silva, 2017). Moreover, it
is considered as self- examination for the goals as well as usage of practices of accomplishment
so that planned strategies are implemented in proper direction addition to cohesion. It provides
competitive advantages, guides activities, minimising risks, promotes innovation, optimally
using resources and generating more profit margins. To understand strategic planning,
Broadstairs is chosen which one of beautiful town in England, UK. It is well popular as beautiful
town that is located in between of Margate and Ramsgate. It has characterful high street, seven
good-looking sandy bays, attractive parks and many other things to see as well as do. The people
who go on vacation at this place generally performs various activities such as play outdoor
games, enjoys food and drinks, visits museums, casinos, concerts, shows and experiences
nightlife.
The present report is prepared in two parts in which Part 1 examines key benefits to device
tourism strategic plans for a particular coastal area. It also evaluates importance of Collaborative
planning in field of tourism and justification on useful of the approach to the coastal area.
Further, Part 2 involves brief tourism strategy with clearly defined vision and objectives that will
address existing issues and challenges faced by the coastal area. Moreover, it also highlights
about the ways in which vision and objectives can be put in action together with identification of
important stakeholders for delivering the objectives, at last, it evaluates about the ways the
strategy will benefit the residents and visitors of the area socially and economically.
PART 1
A). Examining benefits related to producing tourism strategic plans for coastal areas as well as
illustrating an example of destination which has benefited from it.
Tourism strategic plan is termed to setting action plan for some particular tourism location
that can lead to attainment of desired outcome along with objective. In other terms, it is a process
that is undertaken by Tourism Company that includes devising strategies, directions addition of
making determinations to allocate resources in order to pursue the strategies (Bergerud, 2018). It
is considered as roadmap towards future. It begins with desired outcomes and operates
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backwards for existing status. There are various benefits for coastal area that are enjoyed through
producing tourism strategic plan for the specific location. Some of them are as follows:
Identifying as well as managing risks: When tourism strategic plans are developed then it
assist in identifying along with managing risks related to a particular area. There are various risks
that are part of particular coastal area. By developing tourism strategic plan, a risk register is also
prepared that includes risk name, risk mitigation strategy and various other elements. With this,
risks that have chances to occur are managed or mitigated at accurate time through implementing
suitable strategy that protects the coastal area in huge manner.
Protecting natural resources: Natural resources are scare in nature and they needs to be
protected through proper strategies. Coastal areas are surrounded with natural resources which
are rocks, fossil fuels, timber, minerals, oil, natural gas and many more that are huge in demand.
In context to Broadstairs, development of tourism strategic plan by local authorities of Tourism
department of UK will benefit the coastal area in protecting its rich and scarce natural resources
from depletion in coming years.
Making changes in coastal area: A coastal area also needs some changes so that they
become more attractive places among tourism industry (Bryson, 2018). When local bodies of
particular coastal area develops strategic tourism programme then they are able to work on
making significant changes in the infrastructure related to the location. For example, Broadstairs
is a coastal area in which its management team can make relevant changes in it by devising
strategic tourism plan that will lead to provide favourable experiences to wide number of
domestic and international tourists.
Improving quality of surrounding community people: A coastal area has huge
relevance with the community people that live in the surrounding places. Developing strategic
tourism plan also results in improving quality of population through providing them various job
opportunities. This results in popularity of the coastal area as local residents are able to earn and
make their livings improved. With this, coastal area will gain a popularity in the competitive
business world.
Attracting wide tourists: The main objective of a coastal area is to attract wide tourists
from far nations. By developing strategic development plan, administrators of coastal area such
as Broadstairs will be able to make effective promotional programmes and use suitable
marketing strategy to improve awareness about the location among population of domestic and
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