Importance of Tourism Strategic Plans for Coastal Areas

Assessment

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
A. Benefits of producing tourism strategic plans for a coastal area with illustrations................1
B. Importance of Collaborative Planning in tourism with justification of beneficial for
Broadstairs coastal area...............................................................................................................3
PART 2............................................................................................................................................5
C. A brief tourism strategy with vision and objectives to address current issues and challenges
faced by Broadstairs....................................................................................................................5
D. Way to implement vision and objectives with identification of key stakeholders.................8
E. Evaluation of social and economical benefits for the visitors and residents...........................9
Conclusion.....................................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Coastal areas are considered as the most significant and important part of tourism industry,
where seaside destinations are enough to get high attraction of tourists. The coastal towns get
high benefit from high retention of international tourism, that predominantly includes family
groups and people mostly of 55 and above age (Lawton and Weaver, 2015). In England and
Wales, coastal tourism is considered as significant employer which directly provides millions of
jobs with billions of contribution in economy development. However, easy accessibility and
affordability for foreign tourists might create challenges in front of such regions, to sustain in
competitive market.
For analysing how tourism strategy will help in dealing with such issues, a case analysis is
taken on Broadstairs Town of England. It is situated between Ramsgate and Margate and known
as “Jewel in crown Thanet Isle”. To study importance of producing tourism strategic related
plans for this coastal town, some illustrations of other areas will be discussed under this report. It
also includes importance of collaborative planning within tourism sector and its benefits with
limitation with chosen destination will be evaluated. Furthermore, a tourism strategy will be
planned for addressing the current issue faced by Broadstairs, with identification of key
stakeholders to deliver the same. In addition to this, how such a strategy will prove beneficial
socially and economically for both visitors and local residents will be examined.
PART 1
A. Benefits of producing tourism strategic plans for a coastal area with illustrations
Coastal Tourism is one of the most significant sectors for economic development, in terms
of direct and indirect local employment, with a number of benefits. This sector includes
destinations of transitional areas which lie between land and sea (Martins, 2018). It is
characterized as high biodiversity having richest as well as most fragile ecosystems such as
mangroves, coral reefs and more. Along with this, with rapid increase of urbanization results in
creating high population pressure, where than half of total world population live within coastal
areas. Therefore, tourism is considered as vital activity for developing economy of this area, so
that higher employment could be created for local residents. In context with Broadstairs, it is one
of the coastal towns of England, which is located 80 miles far from east of London (Morrison,
2018). It has positive press coverage with good transport links which creates easy and affordable
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