Strategic Planning | Assessment 1

Strategic Planning 0
Competitive
Advantage
Student’s Name
8/19/2019

Strategic Planning 1
Contents
Introduction................................................................................................................................2
SWOT analysis...........................................................................................................................2
Porter’s five force analysis.........................................................................................................4
Ansoff matrix.............................................................................................................................7
Conclusion..................................................................................................................................8
References................................................................................................................................10

Strategic Planning 2
Introduction
Strategic planning is considered as a tool that helps the companies in guiding
their directions and also evaluates the progress of the organizations when they
move forward. It allows the company to be proactive and actively respond to
changing trends in the business environment (Wolf and Floyd, 2017).
It is considered as a roadmap that aligns the functional activities of the
organization to the set goals. It brings operational efficiency and increases the
profits of the company through the determination of consumer and market
trends (Nickols, 2016).
The additional paragraphs of the report will reflect upon different strategic tools
used by companies to enhance their operational efficiency and expand the
market share and profitability of the business. The strategic tools will include
SWOT analysis, Ansoff Matrix and Porter’s five forces.
SWOT analysis
This strategic tool is considered as the most powerful tool for making the
internal investigation of the strengths and the weakness of the companies. It also
includes the analysis of external threats and opportunities to the business
(Phadermrod, Crowder and Wills, 2019). This tool describes the core competencies of
the company and overcomes the threats that lie in the external environment. The
company uses the strengths to maximize their efficiency and increase the profits

Strategic Planning 3
of the business (Gurel and Tat, 2017). The additional paragraph will reflect upon
the SWOT analysis of Woolworths.
Strengths of Woolworth:
The strengths of the company help not only in protecting the existing market
share but also allow the company to penetrate in new markets. It is analyzed
that Woolworth has strong brand portfolio and applies automation of activities
to maintain the qualities of the products. The company is able to generate higher
revenues on the new capital expenditures (Bull et al, 2016).
The company focuses on providing products at lower prices by establishing
strong relationships with suppliers and distributors. The company consists of
highly skilled workforce who focuses on maximizing the satisfaction of the
customers (Bull et al, 2016).
The weakness of Woolworth:
Weakness refers to areas that the company can improve for sustaining of
competitive advantage. It is analyzed that the organization structure of
Woolworth is only limited to present business model however the company is
not able to advance its product segments. It has limited success outside its core
business and is not able to have proper demand foresting. This, in turn, leads to
missing of opportunities and losing of small market share (Nickols, 2016).
Opportunities for Woolworth: