Strategic Planning Australia Report 2022

Running head: STRATEGIC PLANNING
Strategic Planning
Name of the Student:
Name of the University:
Author’s Note:

2
STRATEGIC PLANNING
Selected firm
The firm that has been selected is the café outlet that is Italian Café in Norwood in
Adelaide. The name of the coffee outlet will be Coffee Hub. The purpose of this business will
mainly be to appeal to the taste and the preference of the coffee lovers and also the ones who are
the beverage lovers. The main purpose of this business will be to introduce into the market many
new and innovative products like pod coffee, self coffee making services from the machines. The
purpose is to make readymade and a wide range of coffee to all the customers who are lovers of
coffee and the other such products. Customers in Norwood Adelaide will have a preference for
coffee
 Customers want coffee to get rid of their stress and work pressure
 Customers want coffee for boosting up their energy level so that they can work proeprly
 Customers want coffee as it is helpful for the students like college goers and the working
professionals as they will be helping them in concentrating over their studies, exams and
also their day to day work stress
The business idea is to make sure that the all the customers are getting the proper and the
right kind of coffee flavor that they are looking for. In order to excel in the market, they will be
introducing many new products like-
 Coffee flavored chocolates and candies (Lin, 2013).
 Cappuccino is one of the important coffee products that will be used and served
with designs on them
 Cascara drinks and many other such newer products of coffee