BMP3006 Practical Digital Marketing Assessment 2 - Individual Presentation

Review and explain the digital marketing examples included in assignment 1 and their contribution to the communications strategy for respective organizations.

"Explore essential strategies and tools in 'Practical Digital Marketing' to effectively boost your online presence and drive business growth."

Practical Digital Marketing

Introduction to Digital Marketing

This presentation discusses the use of digital marketing in a specific communications strategy. It covers different social media platforms, reviews of campaigns by Starbucks and Redbull, and the promotional aspects of the marketing mix. The presentation provides insights into how digital marketing can be used to promote products and services effectively.

Ateneo de Manila University

Marketing

Use Of Digital Marketing In A Specific Communications Strategy

PowerPoint Presentation

This presentation discusses the digital marketing strategies of Red Bull and Starbucks. It explores the use of social media platforms, communication mix strategies, and their contributions to society. The presentation also highlights the success outcomes of their marketing campaigns and the impact of digital marketing on reaching global audiences.

Digital Marketing: Red Bull and Starbucks Marketing Strategies

This case study discusses the Instagram campaign designed by ABC Beverage Company to promote their seasonal special black coffee. The targeted market, design of the main contest, metrics for monitoring the campaign, and overall benefits to the company are discussed.

Instagram Campaign for ABC Beverage Company

This presentation provides an overview of digital marketing, its importance in attracting customers online, and analyzing campaign performance. It includes case studies of Mercedes Benz and Redbull, showcasing their innovative marketing strategies using social media platforms like Twitter and Instagram. Learn how these companies effectively communicate with their target audience and enhance brand recognition.

Digital Marketing

Presentation

This presentation explores the definition of digital marketing and its role in a specific communication strategy. It discusses examples of digital marketing platforms such as Twitter, Facebook, Instagram, and YouTube. It also examines how social media has contributed to the communication strategies of Starbucks and Delivery DiGiorno. Additionally, it explores the promotional aspects of the marketing mix and the benefits of using digital platforms for businesses. The presentation concludes with a summary of the key points and references for further reading.

Marketing in a specific communication strategy

This presentation helps in analysing the importance of digital marketing and how it enables smooth communication strategy. Learn about social media marketing, email marketing, digital advertising and content marketing. Enhance your performance and profitability with effective use of digital marketing.

Practical Digital Marketing