Strategic Planning for Broadstairs Coastal Area

Strategic Planning
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Table of Contents
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INTRODUCTION
The term “Strategic Planning” is specifically being considered as a process that helps an
organisation in setting a blue print of a particular objective so that a particular goal could
effectively be achieved in specified time frame (Abdel-Basset, Mohamed and Smarandache,
2018). On the other hand, if it is talk about tourism industry then it has become vital for them to
develop a range of strategic plans based on their vision, mission, along with the values so that
long-term goals can be attained right on time. In this strategic report, coastal area that has been
taken into consideration is Broadstairs which is a town on East Kent coast, between Ramsgate
and Margate. Basically, Broadstairs has been dealing with ample number of issues which
reduced competitive advantages. The reason that came in front was rise among holiday related
packages & airfares has also become much more affordable, which made travelling easier for
visitors. Recently, local authorities have thought of developing a tourism plan that will help this
coastal area in developing a range of new opportunities. Including this, report is going to be
enclosed with benefits of producing tourism strategic plans for a coastal area, significance of
Collaborative Planning, development of tourism strategy considering both objectives and vision.
Lastly, report will show different welfares of residents through developing an effective strategy.
Part 1
A. Benefits of producing tourism strategic plans for a coastal area
According to time Albrechts, Balducci and Hillier, (2017), tourism industry consists of
high potential at the moment, where number of destinations has given various opportunities to
different countries to improve their economic conditions through developing a range of marginal
profit based holiday packages. Due to rise in competition, it has become vital for Tourism
Industry's specific organisations and destinations to take right decisions in correct. With the help
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of this, ample number of chances for gaining competitiveness could easily be achieved. In
present context, strategic planning is said to be something that may lead to develop various
opportunities for a particular destination. Basically, it is considered as a process that helps in
determining what a business or destination should become and the steps needed to achieve that
goal. In the same way, specific example that has been taken into consideration is of a particular
coastal area i.e. Blackpool, Lancashire, England, which gained high number of benefits through
implementing tourism strategic plans.
Basically, there is a rhythm set down by the sea – by the steady curves of the tides,
passage of the boats, bridges and a beautiful beach at Blackpool has given ample number of
benefits for locals to deliver a life time experience to visitors. However, it is there additionally in
the year's division of delight, the unmistakable outline of the all through season. To the not used
to eye there is little so depressing as an ocean side town in winter – the covered joy, the
unpeopled shore, the breeze that shakes the entertainment arcades, ice-cream parlours and quaint
little inn windows. At the point when the summer comes, they are proclaimed not by the
hedgerows, snowdrops and warblers, however by a feeling of the town itself spreading out: the
reviving of bistros on the front, the mollified forms of the sand, by the ocean that never again
frowns a dug in dim, yet relax, and lifts its face towards the sky. And afterwards comes the
appearance of the day trippers, joy searchers, holidaymakers, an abrupt expanding of numbers
for the yearly motorcade of air shows, funfairs, hen dos, weddings (Arend, Zhao, Song and Im,
2017).
Consistently the harvest time hits with new bizarreness. The unforeseen quiet, the reel.
and afterwards they returned again to the situation, the tranquil boulevards, thundering ocean.
The feeling of the town returned again to its own. Alongside this, it has been discovered that
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