Strategic Planning for Tourism in Broadstairs: Benefits, Significance, and Strategies

STRATEGIC PLANNING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Part 1................................................................................................................................................3
Benefits of producing tourism strategic plan for the coastal area...............................................3
Significance of Collaborative planning in tourism......................................................................5
PART 2............................................................................................................................................8
Tourism Strategy.........................................................................................................................8
Methods to Achieve Vision and Objectives of Tourism Strategy and its Key Stakeholders....10
Benefits of the Tourism Strategy...............................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Strategic planning can be defined as the management activity that is applied to set vision
and mission of the company as result gets direction to promote business in the business market. it
is important for the organization because it gives a sense of direction and aligns all measurable
goals. It is effective tool that is crucial for directing day to day decision on allocating resources
to follow the strategy as result becomes easy to achieve goal. Strategic planning can also be
applied to tourism operations with the intention to increase the popularity and promote the
tourism destination amongst the numerous tourists of the world (Altman, 2018). Strategically
planned tourism strategies can help tourist destinations increase their overall productivity and
profitability in the tourism markets by attracting larger amounts of tourists towards the
destination.
This report studies the significance of strategic tourism plan for a coastal area known as
Broadstairs. Broadstairs is a coastal town that is located on the Isle of Thanet in East Kent,
England. The town is located 130kms away from London and has a population of about 25000
individuals. Broadstairs is also known as the “Jewel in Thanet’s Crown” owing to its coastal
premises and seaside resorts. Broadstairs’s coat of arms includes the Latin motto “Stella Maris”
which translated to English means Star of the Sea, which is a fitting name for such a beautiful
and scenic place that is Broadstairs. Broadstairs coastal town is located right between Margate
and Ramsgate with the town being situated in the Thanet district of Kent, England.
MAIN BODY
Part 1
Benefits of producing tourism strategic plan for the coastal area
Tourism planning can be defined as the process of identifying needs of people planning
in a trip and uses those factors as resources, programs and activities for the destination or trip.
While tourism strategic planning is the process of determining destination place and influences
people towards the place by providing good experience and resources. Strategic planning of

tourism makes destination successful long-term sustainable activity. It leads stakeholder
engagement in the tourism planning (Brown and et.al., 2018). The planning for the destination is
also known as Destination Management plans. There are various regions which is differentiated
to each other due to the tourism around the world. As know tourism is the major factor for
influencing economical scale as import and exports goods and services to the people in return
generates foreign exchange earnings and improves the economy of country. Apart from this,
tourism strategic planning is essential for the visitor satisfaction and protects basic cultural and
natural resources.
Benefits of tourism strategic planning
The main goal of the tourism strategic planning is to create plans of action for the future and
implement them successfully in the coastal area. Most of the tourism industries uses this strategy
to develop tourism plan for a coastal area so they can give advantage to the tourist by the
available resource. Tourism sector sets goals and objectives so they can meet individual
objectives more effectively and efficiently. To producing successful tourism strategic planning
needs good management who can measure all levels effectively and optimize benefits of tourism
and elevates risk that may occur or take place. In addition, good strategic planning supports to
decline negative impact and alleviates economic returns to the specified area. It provides
important guidelines for the development of destination place. There is an example of Sandbank
that is destination place which is famous as a coastal area that is established Dorset, England. It
is popular for its high property prices and for its beaches as well. It comes in 4th position in the
world due to highest land value. It has attributed with sea, sand and sun or 3S. This combination
makes sandbank an attractive destination for the customer (Cassidy, 2016).
Tourism strategic planning is applied for the sandbank that supports to gain sustainable
development of the areas. It supports to lead tourist satisfaction as well as protects resources.
Evaluation of position of coastal area
The tourism strategic planning for the coastal area supports to evaluate position of the
coastal area because it is essential for the tourist. They like to visit only that place which has
good adventurist place and peacefulness and others. while producing tourism strategic planning
can consider this factor as well which supports to understand tourist’s perspective for the place.