This report discusses the importance of strategic planning in the hospitality industry, focusing on Marriott hotel in the UK. It analyzes the factors to implement a chosen strategy, researches creative business strategies for future strategy selection, and evaluates different performance metrics. The report highlights the significance of innovative business aspects, choosing the right individuals, appropriate location, loyal customer base, fair market situations, and workforce potential. It also suggests digital marketing, external promotions, community connection, membership rewards, and control over competition as creative business strategies. Additionally, it explores critical success factors, key performance indicators, and balanced scorecards as performance metrics.
![[object Object]](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Flogo.6d15ce61.png&w=640&q=75){kind=small}
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
