Strategic Planning Assignment | Tourism Industry Assignment
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Added on 2020-06-04
Strategic Planning Assignment | Tourism Industry Assignment
Added on 2020-06-04
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Strategic planning intourism
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1(A) Benefits of producing strategic plans in tourism..................................................................1(B) Evaluation of one planning approach for development of tourism......................................5PART 2............................................................................................................................................9(A) Contribution of historic buildings in development of strategic tourism...............................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONStrategic planning is a process in which an enterprise formulates strategy, defines itsdirection, allocate required resources and makes decision to implement that plan of action. Thisis also known as a mechanism that guides managers and supports them in the implementation ofstrategy (Chapman and Speake, 2011). Today, strategic planning is known as one of the mostimportant aspects of strategic management. Mainly, this is execute by strategic planners or by thepeople who are involved in analysis process (Strategic planning, 2018). Strategy involves settinggoals, deciding actions to achieve set objectives and allocating resources to perform the businessactivities. Development at a fast speed in tourism sector has increased the significance ofstrategic planning. Various techniques are there which are used in strategic planning such asPEST analysis and SWOT analysis. Overall, strategic planning is the process in which firmdecides and considers its future's actions. Strategic planning in tourism helps firm in bettersatisfying the needs of its customers which help in making experience of travellers a better one.All this increases convenience level of visitors and encourages them to visit again. Benefits offormulating a strategic plan in tourism is given in this report. Planning approach for thedevelopment of tourism and its evaluation are also mentioned here. Along with this, contributionof historic building in strategic tourism development is detailed as well. PART 1(A) Benefits of producing strategic plans in tourismStrategic planning is a procedure that indicates or helps in ascertaining what a firm ordestination should become. It also indicates the steps required to achieve set goals. Strategicplanning is known as one of the most important functions in hospitality and tourism industry.One of the main advantages of this is that it provides an opportunity to firm to remain updatedabout trends of industry and help in fulfil the requirements of customers (Pennington-Gray andet. al., 2011). Further, this also helps the firm in getting competitive benefits and ensuringeffective completion of all business activities. This is known as one of the most popular andeffective marketing tools. It supports the organisation in identifying its customers andunderstanding their needs and wants to satisfy the same in an effective manner. Process ofstrategic planning is the one in which a firm examines itself to decide its desired destination andafter that, it formulates ideas and guidelines to achieve the same. 1
Mainly, strategy is a process that is required to be changed on continuous basis. Thisprocess is significant as this allows development in tourism and at the same time, help informulating a better and effective frame for business. Further, this helps in better satisfying theneeds of customers. Importance of strategic planningIt is essential to develop final goals with a complete and clear plan in mind. One of themain reasons why planning is important is because it helps in collecting feedback from variousstakeholders (Ruhanen, 2013). When an individual fails to plan his/her tourism trip then he/shefaces various issues at different destinations. Due to all this, tourism planning is known as one ofmost important aspects for the individuals who formulate plan for tourism development. Withthe help of planning, things involved in the process could be made easier. In addition to this, formulation of strategic plans provides various benefits to tourismindustry and contributes a lot in tourism development. All this can be better understood by thepoints given as below:Risk is a factor that is involved in almost every business and strategic planning provides amechanism to identify risk and manage the same. It helps in minimising the risk andsupports in generating higher profits. There is risk of misuse of natural resources, so it isessential that strategies must be formed with the help to achieving performing activitriesin benefit of organisation. One of the main benefits of strategic plan is that it encourages manager to thinkcreatively. All this helps in offering better and effective services to customers and fulfiltheir requirements in an effective manner. Mainly two approaches known as top downand bottom up are used in this approach. Process of strategic planning helps in clarifying the main aim and objectives of firm. Allthis provides direction to managers and employees to perform their roles whichcontribute more in the success and growth of firm. This brings cooperation amongvarious business functions which increase effectiveness of business activities and at thesame time, it helps in generating higher profits. Process of strategic planning helps in identifying the trends existing in market whichsupport firm in predicting number of visitors that will visit to a specific destination andall this helps firm in collecting required resources to serve customers in an effective2
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