Strategic Planning: Making Sense of Strategy

STRATEGIC PLANNING
MAKING SENSE OF STRATEGY
Running Head: Strategic Planning 0

Strategic planning 1
Contents
Introduction......................................................................................................................................2
Conducting Strategy Planning in Secret..........................................................................................2
Mechanism for Survival..................................................................................................................4
References........................................................................................................................................6

Strategic planning 2
Introduction
Strategic planning is a management activity to plan out what needs to be done, to set priorities, to
strengthen the operations of the company and make sure that employees and stakeholders are
working towards organizational goals. The strategies planned in respond to the changing global
market environment and make adjustments to get the organization in the direction of dynamic
environment. An effective strategic planning is done in order to make progress by looking over
the past experiences.
The company chosen here is Oman Air, based in Muscat a flagship airline carrier of Oman. It
was established in 1993 and presented a pacing growth since their establishment. Oman airlines
not only outreach commuting services but provide benefits to their passengers an inflight
entertainment, mobile telephony, internet facilities and duty free products exclusively (Air,
2017).
Conducting Strategy Planning in Secret
Positioned as a strategy specialist, the company have chosen Oman air an airline carrier of
Oman. The reason behind choosing this company for conducting secret strategic planning is its
goal of enhancing their current growth and succeed as a best airline in further years. Oman air
have an effective marketing plan which lead them to fulfil their organizational goals and create
an effective value set of airlines. In order to demonstrate an effective customer service they have
planned their strategies in a way and kept it confidential which only includes top level executives
while planning these strategies.
Oman air prefer to conduct their strategic planning in secret and the strategies are hidden from all
but the high executives. The reasons behind such step are logically correct from the view point of
a strategy manager who is the only responsible person for making strategies for the company and
managing the whole project. Strategic manager make sure that the strategic plans are
communicated to everybody who needs to be informed about such information take part in the
whole planning and execution of plan made for the company. The communication channels are
set that the strategy will flow according to those flow of communication channels only. It is to be
ensure that the flow of communication channel is appropriate and the strategies is understood to