Managing Communication, Knowledge & Information (mcki)
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Added on 2020-01-07
Managing Communication, Knowledge & Information (mcki)
Added on 2020-01-07
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Managing Communication, Knowledge and Information
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Range of decisions to be taken.........................................................................................11.2 The information and knowledge needed to ensure effective decision taking..................21.3 Assess internal and external sources of information and understanding..........................21.4 Recommendations for improvement................................................................................32.1 Identify stakeholders for a decision-making process.......................................................32.2 Contact with stakeholders and develop business relationships........................................42.3 Involving stakeholders in the decision making process...................................................52.4 Design strategies for improvement...................................................................................5TASK 2............................................................................................................................................63.1 Communication process in the organization....................................................................63.2 Ways to improve appropriateness....................................................................................73.3 Improvements to ensure greater integration of systems of communication.....................73.4 Create a personal plan to improve own communication skills.........................................84.1 Report on existing approaches to the collection, formatting, storage and dissemination ofinformation and knowledge....................................................................................................84.2 Appropriate changes to improve the collection, formatting, storage and dissemination ofinformation and knowledge....................................................................................................94.3 Strategy to improve access to systems of information and knowledge............................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONThe market place for business is no longer limited to local or national level in today'smodern world. In order to accomplish organizational goals and objectives, it will require goodamount of knowledge and information regarding internal and external factors. Throughknowledge management and communication, the company empowers the stakeholders duringpolicy making process as they have good access to relevant information. Omega Airlines is asuccessful regional air carrier providing in-flight services at the Atlanta base (Canary andMcPhee, 2010). The company requires systematic database management of passengers andvisitors to avail constant flow of flights with limited delays. The report elucidates thedevelopment of strong information management and communication process in the airline group.TASK 11.1 Range of decisions to be takenOrganization performs various activities in a single day. There are many decisions whichhave to be taken before starting a business, during its operation time and at disclosure of itsbusiness. It can be assumed that a business continuously makes decisions at all levels. OmegaAirlines also operates on the same principle. The managerial team too believes that decisionmaking is a process of making optimum choices from alternative courses of action. Somedecisions are of short-term implications while few have long-term impact (Laudon, 2010).Omega managerial decisions can be broadly classified into three types, which are briefed asfollows:Firstly, it requires making long-term decision which is referred as the strategic decisions.These are generally unstructured and top management team applies its business judgment,intuition and evaluation to process it. It includes decisions related to sources of finance and whatto produce as commodities.Another major decision making process involves tactical decisions which are related toimplementation of strategic policies and procedures. Divisional plans, acquisitions of resourcesand establishment of distribution channels are the key areas to be discussed and developed forOmega Airlines. Operational decisions are implied for day-to-day operations of the airline group. Theseare of short term horizons and include different process related to product quality or human1
resource issues (Managing Communication Knowledge and Information, 2016). These decisionsare taken by the lower level management.1.2 The information and knowledge needed to ensure effective decision takingThe airline company coordinates various data and facts to ensure better decision makingprocess. It makes judgment on the basis of appropriate amount of research and studies. Thedecisions are taken on the basis of factual and value analysis of data so that it meets desired stateof affairs. The mentioned business entity makes use of different sources of information andknowledge to ensure effective decisions and these it has two major sources.The primary source of information is contemporary accounts of events or considered asoriginal documents for the company. This type of information can be witnessed in theform of business letters, book of accounts, financial reports and journals. The speechgiven by directors or executives of the company comprising facts and figures of growthof corporation are also included in primary information. These provide detailed analysisabout company's current scenario and helps in making decisions accordingly.On the other hand, secondary information represents data received from original orprimary source (Lerro and Schiuma, 2013). It includes account book detailing invoicesand bank statements like drafts etc. The conclusions made out of survey or polls are alsorefereed as secondary data which guides the managerial team in making appropriatedecisions.1.3 Assess internal and external sources of information and understandingInformation is an important element for growth and development of a business entity.Proper use of these facts can prevent different business issues and identify new opportunities toexplore the market. Omega acquires information and knowledge from two major sources that arespecified as follows:Internal sources External sourcesAn internal source of information comprises ofknowledge generated within the company. Thissource presents data related to financial,administrative, marketing and personnelinformation. The airline group generatesThe external source on the other hand isconcerned with what is happening beyond theboundaries of the organization. Any externalagency or organization publishes data overseveral subject matters of the company. 2
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