Strategic Planning for Vista: Vision, Mission, and External Influences

This report discusses the strategic planning process for Vista, an international company in the film industry. It covers the company's vision, mission, and strategy, as well as the influence of external factors on organizational strategy. The report also explores the importance of reviewing organizational strategy and business plans, and provides tools for conducting these reviews.

Strategic Planing

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Organizational vision, mission, strategy and business plan and the relationship between them
................................................................................................................................................3
How external factors affect organizations and how change in the external environment affect
organizational strategy............................................................................................................4
How stakeholder expectations influence organisation...........................................................5
TASK 2............................................................................................................................................6
Analyse the mission and vision statements of organizations.................................................6
Impact of a Vista’s vision and mission on its strategy...........................................................6
External influences affect organisational strategy..................................................................7
TASK 3............................................................................................................................................7
Importance of review in developing organizational strategy and business plans..................7
Tools which can be used to review organizational strategy and business plans....................8
Position of Vista in its current market using appropriate tools..............................................9
Competitive strengths and weaknesses of an organisation’s current business strategy and
business plan...........................................................................................................................9
TASK 4..........................................................................................................................................10
Strategy options for organisation using modelling tools......................................................10
Criteria for reviewing the potential strategy options............................................................10
Criteria and evaluate the options for delivering strategic direction of an organisation........11
TASK 5..........................................................................................................................................11
Structure of a plan needed to deliver they strategy..............................................................11
How stakeholders are involved in the information of the plan............................................12
Dissemination process to ensure stakeholders are informed and committed to plan...........12
Monitoring the systems to ensure the successful implementation of a strategic plan..........13
Construct a strategic plan for Vista......................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
In business organization, strategic planning refers to the effective procedures that provide
direction to company in improving its positive performance level. Mainly, strategic plan also
help organisation in developing as well as setting the mission, vision, values and long-term
goals. These are directly contributing in in enhancing growth level of the company and at the
same time also make them able to attain all the set goals and objectives in stipulated time frame
without any kin d of issues and obstacles (Bryson, 2018). In this regard, a well written strategic
plan also communicates employees about how best to respond to opportunities and challenges as
well. With the help of this company can easily enhance its productivity level and at the same
time also established its competitive advantage from its competitors. Current report is based in
Vista, which is an international company that provides film industry technologies for
distributors, studios and moviegoers globally. The main purpose of this company is to increase
their market share by making an effective strategic plan that contributes in accomplishing all the
predetermined targets in a systematic way. Report is going to describe vision, mission and
strategy along with its business plan. In addition of this, external factors are also discussed that
directly affect the company its strategy as well.
TASK 1
Organizational vision, mission, strategy and business plan and the relationship between them
Every organization have their mission, vision and strategy to execute their activities in
market place. As it provides a clear direction in which company can improve their performance.
In this regard, organisation is also responsible for effectively set their vision, business plan,
mission, and strategy so that they can easily attain their higher growth at global level. As all
these are having relationship because these aspects support in providing a path and direction to
the firm to create a positive and competitive image. In context of Vista, vision, mission, strategy
and business plan can be understood by following description:
Vision: Vista focus on implementing innovation within the technologies to provides
better process, efficiency and solution to the customers (Kerzner, 2019). This is the main vision
of company through which company can attain sustainable image in market place for longer
period of time.

Mission: The main mission of Vista is to reduce the carbon footprint and also provide
green energy and environmental protection solution from renewable resources. Along with this,
company also focus on bringing product and services of best quality for customer so that they
can easily attain higher growth in market place.
Strategy: It is crucial of company to use or implement an effective strategy that makes
them able to operate their activities at market plan in an effective manner. In relation to this,
Vista use Vertical integration strategy in which company owns as well as control its retail
location, distributor, suppliers and at the same time also control its supply chain (Hu and et. al.,
2018). This scan be beneficial in improving its efficiency level, reduce cost and increase its
positive brand image at market place.
Business plan: It is also plays a significant role in operating its business in which Vista
can capture larger market share from its competitors. In context to this, Vista set their business
plan or objectives to cater quality services to its customers with the aim of making them loyal
and satisfied. This can be beneficial in improving customers base and positive brand image as
well.
Therefore, all these mentioned aspects are related with each other and also having a
relationship because without these company does not attain growth. With the help of these, Vista
may easily achieve their set goals and objectives. This can be contributing in making overall
performance of the company more competitive and famous as well.
How external factors affect organizations and how change in the external environment affect
organizational strategy
Business environment has its internal and external factors that put their effects on
organizational activities in both positive and negative manner. Thus, it is important for company
in analysing all the external factors so that they can easily eliminate the negative impact over the
business organisation (Alam and et. al., 2018). For better understanding about external factors,
Vista includes PEST analysis in which firm can easily operate their business activities and at the
same time also manage its negative impact.
Political: This type of factor plays a significant role and also has impact over the
company and its long-term profitability. In this regard, Vista operate their business in Software
and services and also expose itself to various type of political environment. In this company

needs to analysis the legal frame work and also protect their intellectual property. With the help
of this Vista can improve their positive brand image at market place.
Economical: It includes saving rate, foreign exchange rate, inflation rate and many more.
Change in these rates can largely affect the overall activities of the company. This is the reason
that firm is responsible for analysing the same in order to improve the possibilities of attaining
competitive edge from its competitors (Boyko and et. al., 2018). In relation to this, Vista group
international limited use economic factors like indicator of industry economic, growth rate,
inflation and many more. This may aid in maximising the profitability level of the company at
market place. In addition to this, considering infrastructure quality in software and service
industry is also beneficial in successfully operating its business activities.
Social: Change in sociocultural market environment is also affect the organizational
activities of Vista by changing in customers’ needs and wants. This can be reduce the
profitability and sales of company at market place. Thus, it is important for Vista to analysis
customers’ requirements and provide them services accordingly. This can be effective in making
customers satisfied and loyal towards the company.
Technological: Every business organization tries to implement innovation and
advancement of technologies within the company in order to the enhance the efficiency level at
market place. In this, Vista also focus in including innovation within their software and services
in order to invite more and more customers towards its offerings. Change in these aspects can
also affect the organizational strategy by reducing the efficiency within the activities.
Therefore, Vista is responsible for analysing all the external factors and its changes
within the same. This can be contributes in making an effective strategy that support in attaining
all the set goals and objectives in a stipulated time frame.
How stakeholder expectations influence organisation
In a business organization, stakeholders play a crucial role because it helps company in
executing organizational activities in a systematic manner. In this regard, stakeholder can be
refers to the entities that are highly impacted through a business running its operations activities.
Thus, it is important for business to includes all the needs and expectations of their stakeholder
and also give them equal importance (Salas and Yepes, 2018). It may help in increasing the
possibilities of attaining competitive success in market place and also make brand image more
competitive. In relation to Vista, there are different type of stakeholder such as customers,

government communities, customers, employees, owner, investors, suppliers, host communities
and many more. All these are significant for Vista to run their business activities at global level.
In case if stakeholders have high degree of interest then Vista needs to communicate with them
as per continuous basis and at the same time also keep them informed towards the entire business
activities. With the assistance of this, company can easily meet their targets and goals that
support in making overall brand image more popular and competitive as well.
TASK 2
Analyse the mission and vision statements of organizations
It is important for company to effectively analysis their mission and vision with the aim
of making an appropriate strategic planning. It may aid in improving the providing clear path and
direction in which form execute their operational activities effectively. With the assistance of
this, organization can develop its positive and competitive image at market.
Mission: For operating their business, Vista focus on eliminating the carbon footprint
and also provide green energy and environmental protection solution from renewable resources
is the mission (Esfahani, Mosadeghrad and Akbarisari, 2018). For attaining the same, company
implement all the rules that is based in maintaining environment safe. Along with this, firm also
tries to provide superior quality of products to its customers as per their needs and wants.
Company also communicate with their employees about their mission as they perform their task
activities accordingly.
Vision: The main vision of Vista is to includes innovation within their software services
that provide them support in sustaining in market for longer period of time. In this, company
analysis the effectiveness of the technologies that they used within the activities. For attaining
best results, Vista also provide proper guidance and training to its employees so that they can
perform their task activities effectively and also enhance their productivity level.
Impact of a Vista’s vision and mission on its strategy
Strategies are made in order to conduct the business activities in more precise and proper
manner without any errors. So, it is very important to consider the actions taking places outside
or within the company itself because it helps in framing the strategies properly. While talking
about the mission statement of Vista it is more concern with environment and natural resources
which means, activities which company can include in order to preserve the natural environment.

Therefore, considering this, company will have to make changes in their strategies as they will
required to make strategies determining the technologies that are eco-friendly and doesn’t put
any impact on the environment. For example: company can implement excessive use of VFX
technologies, computerisation and virtual technologies thus, this will enable company in making
final outcomes instead of going for outdoors and using natural resources.
Moreover, in relation to vision, it is to develop software that can remain in the market area
for a longer period of time. Therefore, company can have a market research on a regular basis as
it will provide them information regarding the latest tools and technologies and furthermore, will
help them in making effective strategies.
External influences affect organisational strategy
In this rapid changing world, external environment plays a crucial role because it can
influence the activities of an organisation. Thus, it becomes crucial for companies to have a
proper understanding about these external influences like political situation of the country where
the company is operating its business. Whether the nation has a stable government and all the
rules and regulations are suitable for doing business. Moreover, the economic factor also has its
influence because a sudden change or shift in supply and demand can directly or indirectly effect
the company’s performance. Other factors like social, technological, legal and environmental
also determine its influence therefore, whatever strategies are made should be done considering
this for better results.
TASK 3
Importance of review in developing organizational strategy and business plans
For attaining competitive success and making business plan successful, it is important for
business to review its organizational strategy as it includes different aspects like proper planning,
organizing and developing goals. It also provides support to manager in developing an effective
strategy. By reviewing the same, company can analyse the necessary areas for further
improvement. With the help of this, organization can easily generate larger profitability level at
market place. In relation to this, Vista develop a cost leadership strategy which refers to the
mechanism of attaining a competitive advantage in which company set their minimum operation
cost in market place (Willis, Cave and Kunc, 2018). This type of strategy is effective in market
wherein the cost or price is a major factor. By using this strategy firm focus on attaining higher

success by keeping lowest cost producers as compare to its competitors. In this, the main focus
of Vista is to promoting as well as advertising its products in market place so that large number
of customers get easily attracted and also influenced. This will directly contributes in
establishing competitive image of the company and at the same time also beneficial in increasing
its profitability level at competitive market.
Tools which can be used to review organizational strategy and business plans
It is one of the important responsibilities of business to review its business plan and
strategy as well. The main reason behind this is that it provides opportunities and necessary
improvement area to accomplishing its competitive image. For this, Vista use various tools that
help in analysing as well as reviewing business plan. These tools can be understood by following
points:
SWOT analysis of Vista:
Strength Weaknesses
 Strong brand portfolio is one of the
biggest strengths of Vista.
 Company have highly skilled
workforce through which effective
training and development programs
(Sellberg and et. al., 2018).
 Company provide high level of
customers satisfaction that may help
them in improving its positive brand
presence.
 High attrition rate in workforce is
biggest weakness for the Vista as they
spend more on training and
development activities.
 Company has limited success outside
core business that reduce its positive
brand image at market place.
Opportunities Threats
 Implementation of new technologies
provide opportunity in-front of Vista as
it help them in keeping customers base
strong.
 Lower inflation rate is opportunity for
company that bring more stability in
 Shortage of skills workforce in the
global market is a threat for Vista.
 Rising raw material can refers to a
threat to the Vista in its profitability
level.

market place.
Position of Vista in its current market using appropriate tools
Current market situation of Vista is very good as they are in a better position and most of
the renowned companies consider Vista for getting Cinema Software in across 116 countries.
Moreover, in context to the undertaken organisation if compared with its rival companies like
Arts Alliance Media, Cinedigm etc., most of the firms prefer this organisation. However, this can
be understood with the help of following tool i.e. SWOT analysis. It helps in determining
business environment in which the company is operating its businesses and furthermore, helps in
developing strategies. Vista, is capable of providing high level of satisfactory products and has a
strong brand value in comparison with rival firms. Moreover, the company is inclining towards
hiring new skilful employees who knows about latest tools and technologies. Besides this,
SWOT analysis has stated the opportunities which Vista can implement in order to make
strategies like making proper use of lower inflation rates.
Competitive strengths and weaknesses of an organisation’s current business strategy and
business plan
Although, Vista is going along with the market environment because whatever services they
are providing are according to the latest trends. But despite of all these company have its
strengths and weaknesses and they should work for turning their negatives into positive ones.
Vista is itself a multinational brand and doesn’t require any introduction thus, since its
establishment they have provided products that are highly satisfied and according to the needs
and wants of customers. Therefore, this is their strengths and to make it more strong company
should analyse the market area. For example: the future of cinema and its software can be
hologram projections thus, company should focus on developing software related to this. No
organisation is perfect and along with its strengths there are some weakness which needs to be
determined before it gets too late. Vista’s biggest weaknesses is high attrition rate amongst
employees which means spending a large amount of time in training and development process.
Moreover, other than providing cinema software technology company doesn’t have much
success rate. Henceforth, company can set a specific time period when they will conduct the

activities related to training and development programmes. Thus, it will enable firm in
maintaining a balance between other activities as well.
TASK 4
Strategy options for organisation using modelling tools
Strategic options are crucial within the company in which firm can make all the important
aspect that support in accomplishing all the set goals and objectives in stipulated time frame.
Mainly, it takes various advantages and opportunities that acquired by company with the aim of
generating larger profitability at global market (Buehring and Liedtka, 2018). In context of Vista,
company use Ansoff matrix that support in determine the specific option to attain competitive
growth.
Market Penetration: Under this type of strategy, company offer its products in the
existing market with the aim of increasing its market share. For this, firm increase its promotion
activities and also improve its distribution efforts to attaining competitive benefits at market.
Product Development: It is also an effective strategy in which organization develops a
new product and serve in the existing market to meet all the needs of the market. It requires
proper research and development in market to come with new products so that company can
easily capture customers attention.
Market Development: Under this, organization enter into a new market with its existing
products in order to increase its profitability level. This will aid in improving the possibilities of
accomplishing the competitive image in new market.
Diversification: It is one of effective strategy in which company enters into a new market
with new market as it includes huge risk because both market and products are new for company
and its customers as well.
Thus, Vista group international limited use market development strategy as a strategic
option that support them in expanding their business into a new market (Navarra, Montiel and
Dimitrakopoulos, 2018). This can be beneficial in improving its positive brand image by
providing best quality of services to its customers.
Criteria for reviewing the potential strategy options
For analysing the actual performance of business, it is crucial to set an effective criterion
that support in reviewing the potential strategy options to determine whether it is effective or not

for the company. For this SAFe Framework is used by Vista that support in reviewing the
potential strategy. Mainly, it is one of the effective and leading frameworks that used by
company to sustain in market place for longer period of time. It also may aid in increasing
productivity and quality performance of company (Ziegler and et. al., 2018). This is possible by
improvement in employee engagement wherein company provide them effective guidance to
execute their business activities. SAFe is designed by company in continuously deliver values in
market place. As it also effective in providing knowledge base, integrated principles that support
Vista in developing its competitive growth.
Criteria and evaluate the options for delivering strategic direction of an organisation
As it was mentioned above, Market development will be the effective strategic directions for
Vista as it will be helpful in expanding their business in different areas of the world. It will not
only be helpful in showcasing the brand image but will also help them in attracting a large
number of customers towards their organisation. Moreover, SAFe Framework will be effective in
analysing the activities happening within or outside the company. Therefore, on the basis of this
framework will be helpful in delivering values under the predicted schedule. Thus, it can be said
that strategic direction assists in enhancing the knowledge base under integrated principles.
TASK 5
Structure of a plan needed to deliver they strategy
Developing a business strategy is important because it provide framework in which
company set their goals, mission, vision. It can be beneficial in accomplishing entire set targets
in stipulated time frame. Along with this, Vista also deliver the strategy that includes an effective
plan so that firm can easily deliver the same within the business activities. As the structure of
plan can be understood by following points:
 Market analysis: It is one of the important aspects in which strategy is developed. In
this, Vista is responsible for analysing the market because it provides information that
help company in improving their performance and at the same time also develop an
effective strategy. As marketing department is also help in undertaking the research and
development with the aim of determining the market trends.
 Resource analysis: This type of activity is also important as it is referred as a tool of
strategic planning that help in determining the actual resource that required by company

to attain competitive advantage (Pierce and Goldstein, 2018). In this regard, Vista
includes some effective resources such as physical, financial, human resources and
intellectual capital. All these are important that use by company at the time of deliver the
potential strategy in operational activities.
 Operational analysis: In business organization, it is considered as an effective strategy
that work to ensure that business plan is successfully aligned with strategic planning. In
addition to this, it also helps business in assessing their overall productivity and reallocate
investment. By this company can easily ensure activities which are in line with strategy
of company. This will directly contribute in improving the possibilities of accomplishing
the targets by successfully deliver the strategy.
How stakeholders are involved in the information of the plan
Stakeholders play a crucial role in business and its business plan as well. Mainly, key
stakeholders are including in entire strategic planning who have vested interest in the overall
success of the company. In this context, stakeholder includes customers, shareholders, owners,
employees, community members, government and many more. All these are having unique
perspectives about what it will take for attaining success (Wright And et. al., 2019). In addition
of this, Vista includes plan in which worker force give their efforts for implementing the
business plan successfully. Employees has their unique roles and responsibilities in their
department to execute as well as implement the business activities in an effective manner.
Engaging workers in planning process support in ownership within the company. In this they
know about how to contribute in attaining organizational goals. For attaining competitive
growth, manager of company also provide feedback to its workers in which they improve their
consistency. This will directly in improving overall performance of the company at market place.
Dissemination process to ensure stakeholders are informed and committed to plan
Dissemination is a process with the help of which company shares its research findings
with its valuable stakeholders and their wider audiences i.e. their customers. Basically, the plan
explains about all the purpose, message, included stakeholders, methods and timings of
dissemination. Therefore, in order to inform about the same company can use various methods
like they can publish their programmes or the policy briefs in the national journals. Besides this,
they can conduct seminars, conferences and professional meetings in order to explain about the
committed plan.

Monitoring the systems to ensure the successful implementation of a strategic plan
There are many ways through which monitoring process can be done for the strategic plan
that is being implemented. Market analysis will help in having an overview of the market
situation like the needs and wants of customers and what a company can do in order to fulfil the
requirements. Resources analysis will provide with the guidelines of the valuable resources that
are available to them. Operational analysis will help them in recognising the current workforce
and how the organisation is operating its activities whether it is giving them productive results or
not.
Construct a strategic plan for Vista
Vista, is a multinational company established in the year 2014 and their main aim is to
provide a different platform to film industry and the technologies they are using. Thus, all the
activities and strategic plans that are being made are related to cinema software. Moreover,
company is working on it already because their mission and vision is to provide services without
harming the natural environment. Along with this, company is making proper use of hologram
projection in most of its projects.
CONCLUSION
From the above-mentioned report, it has been concluded that strategic planning plays a
significant role within the company as it helps in setting it mission, vision and objectives as well.
With the help of this, organization can easily attain competitive advantage and at the same time
also increase their profitability level at market place. Furthermore, company is also responsible
for analysing external environment before making strategy and making an effective strategic plan
so that firm can easily implement all the necessary changes within the strategy. This is the reason
that organization analysis their actual performance in market place and tries to accomplishing
their set targets in stipulated time frame. It may contribute in developing its positive and
competitive brand image at market by capturing larger market share from its competitors.

REFERENCES
Books and journals
Bryson, J. M., 2018. Strategic planning for public and nonprofit organizations: A guide to
strengthening and sustaining organizational achievement. John Wiley & Sons.
Kerzner, H., 2019. Using the project management maturity model: strategic planning for project
management. John Wiley & Sons.
Hu, J. and et. al., 2018. Strategic planning and the stratification of Chinese higher education
institutions. International Journal of Educational Development, 63, pp.36-43.
Alam, K. and et. al., 2018. Assessing regional digital competence: Digital futures and strategic
planning implications. Journal of rural studies, 60, pp.60-69.
Boyko, A.A. And et. al., 2018. Strategic planning toolset for reproduction of machine building
engines and equipment. In Journal of Physics: Conference Series (Vol. 1015, No. 4, p.
042006).
Salas, J. and Yepes, V., 2018. Urban vulnerability assessment: Advances from the strategic
planning outlook. Journal of Cleaner Production, 179, pp.544-558.
Esfahani, P., Mosadeghrad, A. M. and Akbarisari, A., 2018. The success of strategic planning in
health care organizations of Iran. International journal of health care quality assurance.
Willis, G., Cave, S. and Kunc, M., 2018. Strategic workforce planning in healthcare: A multi-
methodology approach. European Journal of Operational Research, 267(1), pp.250-
263.
Buehring, J. H. and Liedtka, J., 2018. Embracing systematic futures thinking at the intersection
of Strategic Planning, Foresight and Design. Journal of innovation management.
Navarra, A., Montiel, L. and Dimitrakopoulos, R., 2018. Stochastic strategic planning of open-
pit mines with ore selectivity recourse. International Journal of Mining, Reclamation
and Environment, 32(1), pp.1-17.
Ziegler, F. and et. al., 2018. Assessing broad life cycle impacts of daily onboard decision-
making, annual strategic planning, and fisheries management in a northeast Atlantic
trawl fishery. The International Journal of Life Cycle Assessment, 23(7), pp.1357-1367.
Pierce, E. M. and Goldstein, J., 2018. ERM and strategic planning: a change in
paradigm. International Journal of Disclosure and Governance, 15(1), pp.51-59.

Wright, E. W. and et. al., 2019. A new scorecard for strategic planning. Journal of Business
Strategy.
Sellberg, M. M. and et. al., 2018. From resilience thinking to Resilience Planning: Lessons from
practice. Journal of environmental management, 217, pp.906-918.