Strategic Planning and its Applications

This assignment delves into the concept of strategic planning and its significance across different sectors. It provides examples of strategic planning applications, highlighting the use of tools like SWOT analysis in formulating effective strategies. The focus is on understanding how organizations leverage these frameworks to achieve their goals and objectives.

Strategic Planning

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Organisational vision, strategy, mission and business plans and relationships among them
................................................................................................................................................3
2.1External factors that affect the organisation......................................................................4
2.2 Changes in the external environment affects the organisational strategy:.......................5
2.3 Stakeholder expectations which influence the organisations...........................................5
TASK 2............................................................................................................................................6
1.2 Vision and mission statements of Vista............................................................................6
M1 Affect of Vista organisation’s vision and mission on its strategy...................................7
D1 External influences affect organisational strategy in Vista..............................................7
TASK 3............................................................................................................................................7
3.1 Importance of review in developing organisational strategy and business plans.............8
3.2 Determine tools which can be used to review Business plan and organisational strategy8
M2 Review the position of Vista in its current market by using proper tools.......................9
D2 Competitive strengths and weaknesses of Vista current business strategy.....................9
TASK 4..........................................................................................................................................10
4.1 Modelling strategic tools for Vista.................................................................................10
4.2 Stake holder's role and interest in the formulation of the plan.......................................10
TASK 5..........................................................................................................................................11
5.1 Structure of plan to deliver the strategy.........................................................................11
5.2 Stakeholders are involved in developing plan................................................................12
5.3 Dissemination process to ensure stakeholders..............................................................12
M3 Monitoring systems to ensure the successful implementation.......................................13
D3 Develop a strategic plan.................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15
.......................................................................................................................................................16

INTRODUCTION
In a business firm, strategic planning refers to a process of explaining a direction and also
strategy for allocation of resources to develop the business strategy. It is a systematic process
related to the envisioning of future and also translating the mission, vision, goals and objectives
of an organisation. Vista is a multinational retail business firm in United Kingdom. It do its
business related activities in an effective and proper manner (Barney,2014). In this present
business report mentions about the mission, vision and the core competencies of an organisation.
There is also a discussion about the external factors impacts on the organisation and also impact
on the business strategy. The expectations of stakeholders can be influenced on a business firm is
discussed in this report. In developing of a business plans and also policies, the stakeholder are
also involved in this.
TASK 1
1.1 Organisational vision, strategy, mission and business plans and relationships among them
Vision: vision of the company is to be the leading organisation in future and to expand
the business in various sectors. Its vision is to clear the objectives and the future strategies to the
employees regarding their expansion in the different sector and to globalise the the company
activities. Ultimately, they want to be leading provider of quality products and to deliver the
superior long-term returns to their shareholders, value for their customers and to provide reward
career to the employee.
Mission: The mission of the company is to bring the world, manage their capabilities and
experience and passion into products that help outdoor to achieve independence and success in
the activity of their choice (Smith, 2013).
Strategy: The strategy of the company is to develop the innovative products, grow their
brands, expand into the market, build new strategic partnerships and continuously improve their
performance.
Business plan: The plan of the company is to diversify the business by adopting the new
strategies of the business in different countries.
An interrelationship among all these terms is that if the company will not prepare the
effective business plan in a proper manner, then in this case management can not set its vision

and mission. From this employees will be confused about achieving the goals of company. So it
is necessary for top management is to make the business plan effectively and on the basis of plan
set its business objective properly. In this way that all are interrelated with each other.
2.1External factors that affect the organisation
These are the factors which are outside of the business and affects the working of the
organisation. External factors are those factors on which nobody has control and it arises
automatically or because of the natural calamity.
PESTLE analysis cover the all external factors which affects the whole organisation. In PESTLE
analysis P stands for Political, E for Economic, S for Social, T for Technology, L for Legal and
the last E for Environmental which defines as follows:
 Political: Political factors are related to the government of the country. It affects
the organisation if the government changes the rules regrading operation of any
business in the country (Spee and Jarzabkowski, 2011). This is not in the hands of
the management and not possible to make measures earlier.
 Economic: Economic factors affects the whole organisation. It includes the
situation of the recession in the country which in not in the hands of the
management. At the time of recession, people can not able to buy the expensive
things. It impacts on the economy of the country.
 Social: social factors are related to the society. These factors are like, the society
get harmed by your product or the society dos not get any advantage from the
organisation then it adversely affects the organisation.
 Technology: These factors affects the organisation when the technology used by
the organisation going outdated because of the reason of technology up gradation.
It affects the whole production capacity of the organisation adversely and reduces
their efficiency. For increasing the business, it is necessary for company to adopt
the new and advanced technology in order to increasing the effectiveness of
business and doing the business related operations properly.
 Legal: Legal factors affects the company when it indulged in the infringement of
the copyright. If the company works in the new country and doesn't know about
the legal regulations than they affect the most to the company.

 Environment: Environmental factors are those which arises because of the
damage to the environment by the organisation. This arises because of the
pollutants emerged by the company affects the environment adversely and
because of that they have to bear the hefty fines.
2.2 Changes in the external environment affects the organisational strategy:
Strategy made by the organisation is totally depends upon the working of the
organisation. If the external factors arises in between the working then it adversely affect the
organisation and the strategies made for working also.
Some factors which affects the strategy are: Economy: sales is depend upon the the wealth of the population and their borrowing
ability from the market. If the economy of the country is not good then there is no scope
for the peoples to borrow money from market and it affects the performance of the
organisation in sales adversely (Boyne, 2011). Cultural shifts: The society in which we lives highly affects our choices and decision
making. At one place where we are residing forces us to consume the products which are
popular there. But the cultural shifts from one place to another and from one society to
another affects the whole scenario of the demand of the products in that region. Politics: These are the factors like, change in the government, change in the legislation,
change in the taxation policy etc. which affects the day to day working and the strategies
of the organisations adversely. Because of these changes now the company has to prepare
the new strategies according to that which takes the time and more costing of the
company.
 Environment: This factor impacts bad on the business. If the whether, climate will be
good then it is good for business and product will be delivered properly. In case if the
climate is not good and proper then it will impact on the delivery of goods at proper
place.
2.3 Stakeholder expectations which influence the organisations
Stakeholders have high influence on company business activities as community
citizenship and social responsibility which has been constantly integrated ito the business.
Customers, employees, communities and business partners are the main key stake holders of the
company.

 Governance and social responsibility: It is the formal establishment of a mission, vision
and objectives that the company oversee the small business (León-Soriano, Jesús Muñoz-
Torres and Chalmeta-Rosalen, 2010). The main purpose of them is to maximise the
profit. Customers and community: customers have the central influence on the company.
Customers are the main stake holder of the organisation which effect the organisation.
Every organisation is successful only when customers are satisfied with the activities of
the organisation. So the organisation is required that whenever they perform kept in mind
about the customer needs.
 Employees: Employees are those stakeholders which responsible for the working in the
organisation. If the employees are not working properly in the organisation then it effects
the whole working of the organisation which leads to the reduction of the profit of the
company. It also affects costing and the time period of the project.
TASK 2
1.2 Vision and mission statements of Vista
The vision and mission of a company is very important. These both are necessary for
managing and also organising the business of a company. The mission refers to a statement of
an organisation to achieving the aims and also objectives of an organisation and an individual. A
mission statement is a kind of detailed explanation about the purpose and objective of company.
It is necessary for an organisation is to make the mission in an effective way so that staff
members can achieve the business objectives in a effective and efficient way (Subramoniam,
Huisingh and Chinnam, 2010).
The mission of Vista multinational company is to expand its large business in to new
areas and also increasing the productivity of a business firm.
On the other hand, Vision of a company is related to the future means what an
organisation wants to achieve in future. It is necessary that the vision of a firm should clear to the
staff members so that they can do the activities of business in an effective or systematic manner.
The vision of Vista business enterprise is to be a leading organisation by satisfying the
needs and wants of people.

M1 Affect of Vista organisation’s vision and mission on its strategy
An impact of mission and vision can be positive an also can be negative. In making the
business strategy, the vision and mission plays an important and also necessary roles. If the
vision and mission statement of an organisation will be proper and also clear, then it will be
helpful in making the business strategies in an effective manner (Daley, 2012). It will create the
positive impact. In case if the mission and vision of company is not proper then it creates a big
problem in developing the strategy for business. If the vision and mission of the company will
not be proper, then in this case management can not set the strategies for achieving the gaols and
the target properly. So in this case its impact will be good. In order to this it is necessary for top
management is to set the vision and mission of company effectively.
D1 External influences affect organisational strategy in Vista
An external factors can be impact on the organisational strategy of Vista because Vista
can not control the external factors. In this includes technological, social, economical,
environmental, legal and also political. These all can be impact on the strategy of an
organisation. Like if management of Vista will not use the new and advanced technology, then
impacts on business and also impact on the strategy (Duli, 2015). From changing the
government or instability of government, its rules and policies are also changed. So, in context to
this it will not be beneficial for business and from the the productivity of company will be
decreased. The external environment can impact on the business strategy negatively and also
positively. It is necessary to analyse the external factors from this is impact will be reduced. It is
important for company to analyse macro factors such as technological, political, social,
environmental, legal and economical. These all are very necessary. It can be analysed with the
help of conducting the research.
TASK 3

3.1 Importance of review in developing organisational strategy and business plans
The review or feedback is helpful in knowing about the efficiency and also effectiveness
of a business strategy and also plan. It is the duty of manager is to formulate the business plans
and also strategies. The manager is responsible for implementing it at the workplace in an
effective and efficient manner. From this company can make improvement in its plan. Business
plan can be related to any thing like make changes the working environment, any new rules etc.
After implementation of business plan at workplace, it is the responsibility of manager is to take
review from the workers or its other stakeholders about the new plan and policies.
On the basis of taking review from the employer, it is necessary for manager to make
some changes on the basis of their opinions and also suggestions. But regarding the
implementation of new plan and making strategy, it is necessary for the manager is top include
the staff members in the process of decision making and also take opinions and suggestions of
them. With the help of this the level of morale and also motivation of employees will be
increased and they will also work according to the new strategy and also business plan with out
arising any kind of issue.
3.2 Determine tools which can be used to review Business plan and organisational strategy
For the purpose of reviewing of organisational strategy and also the business plan, Vista
business firm use the SWOT analysis (Strengths, Weaknesses, Threats, Opportunities and also
threats) and also the value chain analysis (Yu-qing, 2012). These both are the effective tools and
techniques for taking review regarding the business plan and also the organisational strategy.
With the help of SWOT analysis, it measure its strengths, weaknesses. After knowing the
weaknesses, it is necessary for manger is work for on weakness to over come from them. From
the SWOT analysis, Vista business organisation can identify the new and beneficial
opportunities.

On the other hand with the help of Value chain analysis, firm can determine its internal
activities. It is an effective strategic tool. Its main objective is to determine the most valuable and
necessary activities. The SWOT analysis and also the value chain analysis both are the effective
tools in order to reviewing the organisational strategy and business plan. With the help of these
company can evaluate the effectiveness of business plan and also strategy. The SWOT Analysis
helpful in evaluating the strength and weaknesses of the people and through this company can
make the changes in its strategy and also in the business plan. With the help of value chain
analysis management can evaluate the internal defectiveness of company.
M2 Review the position of Vista in its current market by using proper tools
With the help of Ansoff matrix, Vista business organisation can review its position in the
present market. It is an appropriate and a proper tool to know about they market position. In the
Ansoff matrix includes the product development, market development, diversification and also
the market penetration (Merikas, Bruton and Vozikis, 2013).
Market development- For the market development, company target the new market and
also introduce the existing in the new market. It will helps in increasing the sales.
Diversification- In this, company tries to develop and increase its market share from
introducing the new markets.
Market penetration- In this strategy, Vista tries to develop its products and services in
the present market for enhancing the market share.
Illustration 1: SWOT Analysis
Source: (Leveraging SWOT Analysis, 2017)

Product development- In this, Vista introduce the new services and products in the
existing market for achieving the productivity.
D2 Competitive strengths and weaknesses of Vista current business strategy
The strengths and weaknesses is a helpful tool to determine the effectiveness of business
firm. The strength of this company is that it is a big brand and its market share is high but its
weakness is that it does not conduct the promotion at large scale. So, it is necessary for company
to overcome from this weakness.
TASK 4
4.1 Modelling strategic tools for Vista
Strategic modelling tools help to focus on the targets of an organisation. Best results
come from the inner sense of using the strategies of modelling tools and all the models and
strategies are discussed within the manager rather discussing in team meetings (Yuliadi,
Purwanto and Nurjaya, 2016). Strategic models provide the a general content regarding
organisational plans. There are groups of situations which is required to analyse by the
management while preparing and implementing the strategic models.
Strategics modelling tools helps to create organisational standards and help to achieve the goals
and the objectives.
These modelling tools are :-
 PESTEL analysis :- PESTEL analysis stands for Overall analysis of an
organisation for recognising the state of the organisation.
 SWOT analysis :- SWOT analysis is one of the basic tools which defines the
strong point, challenges, weakness, and opportunities of an organisation.
 Life-cycle model :- Strategic tools helps an organisation to understand the current
situations of the market. It helps to find out the best option amongst available
options. Every organisation's vision statement shows the existence of the
organisation in near future.
4.2 Stake holder's role and interest in the formulation of the plan
Stakeholder are the parties who keep an specific interest in the organisation affected by
the decisions of the organisation. Stakeholders are found in many formats somewhere they found
in the form of investors and some where they found as member of the organisation.

Roles of Stakeholders
 Stakeholders are appointed as an critics of the organisation which basically monitor the
activities and plans of the organisation. Their view and vision remains different from the
organisations goals (Hiremath and Anderson, 2017).
 Mostly stakeholders are used to get best outcome from a specific project or any induction
programs.
 Stakeholders may be founded as an outsiders investors, suppliers, they might be affected
directly or indirectly by the organisation.
Basically stakeholders work for a specified project to achieve specified goals of an
organisation.
In formulating the planning process, the main role of stakeholder is participate in the
planning and also give its suggestions. Stakeholder is responsible for the specific project related
to the planning activities.
M3 Evaluate the options for delivering the strategic direction
 Strategic planning separate the organisation from its competitors in the market.
 It helps to achieving the goals and objective on time.
 Strategics planning models give the direction to the organisation and provide a path to
moving ahead in smooth way.
Pre designed format of planning release the burden of work load within the organisation.
TASK 5
5.1 Structure of plan to deliver the strategy
Structure of plan provide the base of planing and centralised the objective of the
organisation. Before making the strategy it is required to analysed the sector where the planning
of strategy perform. Vista's structure plan work as under :-
Vision :- Vision indicates the long term prospective of an organisation. Ideal conditions of the
organisation indicates on the fair and clean vision of the organisation in near future. Vision of the
company can be defined in many ways (WANG And et. al., 2015). For developing vision
statement an organisation creates the fair image for its stakeholders and owners.

Mission :- Mission statement of the organisation is the second step used by the organisation to
showcase the prime goal of the organisation. It is quite similar to vision statement but its scope
and rage is bigger then mission statement.
Objective :- As the mission of the organisation is cleared then it start to work on its objectives. It
categories the objectives and work in different divisions. Objective show the layout of the work
presented by the management of the organisation (Yu-qing, 2012). It is categories in three
objectives as behavioural objectives, communicative outcome objectives, Process outcomes.
Criteria :- Criteria is defined as the field of work for every individual performed as a team. It
reduces conflict of interest in the organisation. And divert the responsibilities of the organisation.
Action plan :- Action plan of the organisation elaborate in vital details that how strategies will be
worked to achieve the objectives and goals. Action plan the diversity of the work and the
responsibilities individual to individual. For an example Vista wants to reduce its factory cost
then it has to plan the structure of action plan in respect of raw material cost, labour and finished
goods cost (Duli, 2015). After categorising the plan it is required to prepare the final plan for
work in collectively.
5.2 Stakeholders are involved in developing plan
In the stakeholders involved government, customers, employees etc. they give their
contribution in formulating the plan. They involve in formulating the plan by giving their
opinions and suggestions. The manager of Vista included them in the decision making process.
From this they will feel good and important.
There are two kinds of stakeholders one is external and second is internal.
Internal stakeholders- In this includes shareholders, employees etc. All the internal
stakeholders are responsible in doing the planning related activities for the specific project.
Regarding the planning, stakeholders are consult with the top management and also other people
of company.
External stakeholders- In this includes the suppliers, customers etc. These external
stakeholders have limited responsibility to consult with its team members or other people
directly in context to planning related activities for individual project.

5.3 Dissemination process to ensure stakeholders
Dissemination is a process of dividing the findings of research with the help of
stakeholders and other public. It is necessary to uptake and use of research findings in the
sustainability and also success of business. From this, the stakeholders are helpful in making the
plan of an organisation. It is helpful for the stakeholders to include in the formulating of business
plan.
M3 Monitoring systems to ensure the successful implementation
Monitoring system helps the organisation to control unethical practice of management. It enforce
entire group of people to work in a compliant format (Merikas, Bruton and Vozikis, 2013).
Monitoring helps to completing the work before its deadlines. An organisation which use
monitoring plan able to achieve its goals and objective on their desired time duration.
D3 Develop a strategic plan
Strategic plan is helpful in doing the business or activities in a systematic manner. In
developing a strategic plan there are some points are included:
 Determine the recentre position of company.
 Identify the necessary factors.
 Define the target.
 Evaluate who is responsible behind al activities.
 Take a review.
CONCLUSION
It has been concluded from the above mention re[port that the strategic planning is
helpful in conducting the business related activities and also activities the goals or objectives of
firm. In this present business report studied about the difference among the mission, vision,
business plan and also organisational strategy. There is also studied about the impact of external
factors on the business strategies. In this present business report discussion regarding the
effective tools and techniques which Vista business firm used in reviewing the business plan and
also the organisational strategy.

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