Johnson & Johnson Business Expansion

This assignment analyzes a business expansion project undertaken by Johnson & Johnson Pharmaceuticals. The focus is on their new product line targeting children aged 0 to 5 years. The analysis examines the company's goals of increasing market share, revenue, and profit. It also identifies challenges such as time management issues that led to project delays. Finally, the assignment provides recommendations for improving future projects, including implementing effective time management tactics and adopting a democratic organizational culture.

STRATEGIC PROJECT
MANAGEMENT

Executive Summary
An aspect in which activities, time framed, costing etc. mentioned for completing specific
business project and meet desired objectives is known as project management. It helps to firm for
preparing an effective plan in order to accomplish specific tasks and achieve aims and purposes
properly. In the present study a project of Johnson and Johnson company (J&J) is taken into
consideration i.e. business expansion in emerging economy like China. This project is completed
as of now and selected firm operates smoothly in that market. The current assignment shows
evaluation of project which is completed in the company scenario. For this some elements of
project management are taken into account. With the help of specific project context which lies
with 7 S project of business expansion is evaluated or analysed in the present project. Apart from
this, risks and factors which was affected to the chosen plan are explained in the study. It can be
said that, management of Johnson and Johnson is a pharmaceutical organisation applied wide
range of effective strategies to eliminate negative factors and risks. Moreover, project manager
provided effectual guidelines to the team leaders and members by which project of business
expansion in China became successful.

TABLE OF CONTENTS
Terms of Reference..........................................................................................................................1
Main Report Sections.......................................................................................................................1
Planning..................................................................................................................................1
Assurance...............................................................................................................................5
Control....................................................................................................................................6
Specific context......................................................................................................................6
Completion and Review.........................................................................................................7
Governance.............................................................................................................................8
Risks and Quality management..............................................................................................8
Recommendations............................................................................................................................8
Conclusions......................................................................................................................................8
References......................................................................................................................................10
2

Terms of Reference
At the time of considering any kind of project at the workplace for meeting some agreed
goals and objectives then project management is highly considered factor by every manager. The
reason is that, it helps to make proper plan, work breakdown structure and Gantt chart so that,
team members get idea that what has to do (Cooke and Williams, 2013). In the current study
Johnson and Johnson (J&J) is a pharmaceutical business enterprise is selected which completed
several kinds of projects and some are ongoing at the workplace. In order to complete the current
study, project of business expansion in developing country which is China is taken into
consideration. Further, with the objectives of enhancing market share and profit the project was
incorporated by the management of J&J. Further, the study shows about planning, deliverables,
assurance and control aspects which are used in concept of project management. Apart from this,
specific project context is used for evaluating project of business expansion in China. At the end
of assignment, recommendations are provided on the basis of lack remained at the time of
completing business expansion project of Johnson and Johnson pharmaceutical company and
provide different kind of products in the age group of 0 to 5 years children and provide safety
form other sources.
Main Report Sections
In order to consider the present project of business expansion, the company prepared
some objectives. Basic purpose for entering in Chinese market is to enhance market share and
make market presence in emerging countries as well. Apart from this, with the objective of
increasing sales revenue as well as income level, J&J decided to enter in this country.
Furthermore, management of selected company prepared a plan with the help of project
management software. In this, it made project activities where time is mentioned. Further, it
considered and applied various kinds of strategies, management style etc (Enyinda, 2017). which
are evaluated throughout the present study.
Planning
Activity Task Name Durati
on
Star
t
Finis
h
Pred
ecess
ors
Earl
y
Start
Early
Finis
h
Late
Star
t
Late
Finis
h
Total
Slack
1

1 Identified expansion market 3 days
Thu
3/6/1
4
Mon
3/10/
14
Thu
3/6/1
4
Mon
3/10/
14
Thu
3/6/
14
Mon
3/10/
14
0
days
2 Prepared specific goal and
objectives behind expansion 2 days
Tue
3/11/
14
Wed
3/12/
14
1
Tue
3/11/
14
Wed
3/12/
14
Tue
3/11
/14
Wed
3/12/
14
0
days
3 Prepared suitable strategies to
meet goals 4 days
Thu
3/13/
14
Tue
3/18/
14
2
Thu
3/13/
14
Tue
3/18/
14
Thu
3/13
/14
Tue
3/18/
14
0
days
4 Analysed conditions of
proposed market 2 days
Wed
3/19/
14
Thu
3/20/
14
3
Wed
3/19/
14
Thu
3/20/
14
Wed
3/19
/14
Thu
3/20/
14
0
days
5
Conducted the market
research for expansion
(Turner, 2016)
4 days
Wed
3/19/
14
Mon
3/24/
14
1,3
Wed
3/19/
14
Mon
3/24/
14
Thu
3/20
/14
Tue
3/25/
14
1 day
6
Analysed and forecasted
demand of products offered
by J&J
3 days
Fri
3/21/
14
Tue
3/25/
14
4
Fri
3/21/
14
Tue
3/25/
14
Fri
3/21
/14
Tue
3/25/
14
0
days
7 Selected one product for
entering in China market 3 days
Wed
3/26/
14
Fri
3/28/
14
5,6
Wed
3/26/
14
Fri
3/28/
14
Wed
3/26
/14
Fri
3/28/
14
0
days
8 Designed layout 5 days
Mon
3/31/
14
Fri
4/4/1
4
7
Mon
3/31/
14
Fri
4/4/1
4
Mon
3/31
/14
Fri
4/4/1
4
0
days
9 Provided sample product in
China market 3 days
Mon
4/7/1
4
Wed
4/9/1
4
8
Mon
4/7/1
4
Wed
4/9/1
4
Mon
4/7/
14
Wed
4/9/1
4
0
days
10 Taken feedback from sample
users
4 days Thu
4/10/
Tue
4/15/
9 Thu
4/10/
Tue
4/15/
Thu
4/10
Tue
4/15/
0
days
2

14 14 14 14 /14 14
11 Made modifications in
product if needed 3 days
Wed
4/16/
14
Fri
4/18/
14
9,10
Wed
4/16/
14
Fri
4/18/
14
Wed
4/16
/14
Fri
4/18/
14
0
days
12 Entered in China market 5 days
Mon
4/21/
14
Fri
4/25/
14
11
Mon
4/21/
14
Fri
4/25/
14
Mon
4/21
/14
Fri
4/25/
14
0
days
13 Used social media marketing
and promotional activities 6 days
Mon
4/28/
14
Mon
5/5/1
4
12
Mon
4/28/
14
Mon
5/5/1
4
Mon
4/28
/14
Mon
5/5/1
4
0
days
14 Attracted people of China
market 4 days
Tue
5/6/1
4
Fri
5/9/1
4
11,13
Tue
5/6/1
4
Fri
5/9/1
4
Tue
5/6/
14
Fri
5/9/1
4
0
days
15 Started selling of proposed
products 3 days
Mon
5/12/
14
Wed
5/14/
14
14
Mon
5/12/
14
Wed
5/14/
14
Mon
5/12
/14
Wed
5/14/
14
0
days
16 Taken advices from
customers of China market 4 days
Thu
5/15/
14
Tue
5/20/
14
15
Thu
5/15/
14
Tue
5/20/
14
Thu
5/15
/14
Tue
5/20/
14
0
days
17 Applied suggestions 3 days
Wed
5/21/
14
Fri
5/23/
14
16
Wed
5/21/
14
Fri
5/23/
14
Wed
5/21
/14
Fri
5/23/
14
0
days
18 Made corrections 1 day
Wed
5/21/
14
Wed
5/21/
14
16
Wed
5/21/
14
Wed
5/21/
14
Fri
5/23
/14
Fri
5/23/
14
2
days
3

4

Assurance
This present section consists with major two factors which are such as quality and risk. In
order to complete the project with higher quality, management of J&J enterprise considered
various approaches. One of the effectual aspect used is just-in-time which helps to complete all
the tasks on time and deliver products and services up to customers within deadlines.
In the selected project of J&J provide different kind of products in the age group of 0 to 5
years children, various risks was associated which are related to time, sales, attraction of people,
demand, contingency conditions, budget etc. For managing these all risks, the company
considered effective time and cost management strategies. In addition to this, some financial
resources are kept as reserve amount through which contingency risks are managed appropriately
(Peng, Heim and Mallick, 2014). Therefore, it can be evaluated that various assurance techniques
are properly incorporated by project manager of J&J for expanding business in Chinese market.
Control
As per the views of Lim, (2016), in order to start and complete the project business
expansion, some methods and control systems are considered. For controlling it, information and
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data required by project manager where to gather data primary method is considered by J&J
company. Information related to demand and supply of those products are collected which
offered by it in new market. Apart from this, scope is managed with the help of configuration
strategies in proper direction.
Peng, Heim and Mallick, (2014) stated that management of J&J enterprise used
configuration tactics for controlling and managing scope which are like cost, time and quality.
As per the selected strategy, project manager record each and every kind of activities which are
done and remained. Further, documentation and reviewing procedure is properly and effectively
adopted by the firm. On the basis of this it can be evaluated that, cited firm managed and
completed the project in effective manner. Moreover, as per the rules when all the activities of
project are completed properly then every management able to meet desired objectives and goals.
Specific context
At the time of evaluating particular project of the business some concepts are used among
them specific project context model is one of the appropriate. In the present study of Johnson and
Johnson, the suitable model is implemented which consists with basically Strategic Execution
and Implementation S's (Gwaya, Masu and Wanyona, 2014). Further, project evaluation of J&J
considering the model is stated below:
Strategy: First S stands for strategy where management of Johnson and Johnson
pharmaceutical provide different kind of products in the age group of 0 to 5 years children for
health care company uses wide range of effective tactics. On the basis of this, cost is managed
effectively and team completed all the works very efficiently. However, it is not able to apply
time management strategies in proper direction. Due to this, overall project of business
expansion in China delayed with some days.
Structure: In accordance to this, structure for completing the whole project is prepared
properly and effectively. For expanding business, the team was divided in three divisions like
production, sales and accounting. In each division project managers are assigned along with the
team members. Apart from this, IT manager is also recruited who helped for accomplishing the
overall project in effective manner. On the other side, sometimes the company is not able to
establish proper coordination among all the divisions by which time delayed with some days.
6

Systems: When looking at the system aspect then J&J is pharmaceutical company used
moderate level of systematisation at the workplace. Further, neither very formal nor highly
informal systems were prepared for this project. Moreover, all the project activities are made
using project management software where Gantt chart is also prepared. With the help of Gantt
chart actual business condition is analysed and business of J&J expanded in China successfully.
Staff: Project manager of business expansion was selected skilled and talented
employees for completing the project of selected firm. On the other side, there is lack of
experienced workforce in the company due to which time is not managed properly (Lim, 2016).
Further, this is one kind of gap remaining which must be fulfilled by J&J.
Skills: On the basis of this, each and every employee associated under business
expansion project are highly skilled and talented. There is any kind of issue regarding to skills,
qualities and characteristics was not arisen while expanding business of J&J is pharmaceutical
company Therefore, it can be reviewed that in terms of skills the employees are proper and
efficient at the working environment.
Style / Culture: It can be analysed from the case study of business expansion of J&J in
China is that, it applied bureaucratic organisational cultural. On the basis of this, only top level
of managers made every decision related to project. Further, team members are not involved to
frame strategies and take project judgements. Due to this situation, employees of project unable
to put their opinions and ideas for making modifications as per their requirements.
Stakeholders: People who are associated with the business expansion project are like
sponsor, employees and managers of Johnson and Johnson enterprise is pharmaceutical company
, project manager, team leader etc. Apart from this, very crucial stakeholders are customers of
Chinese market who are end users of the products offered by selected company in expanded
market (Young, 2013). In addition to this, trustees, media through which products are promoted
are also basic stakeholders of the chosen enterprise.
Completion and Review
On the basis of above analysis it can be analysed that, business expansion project of
Johnson and Johnson was completed properly. Further, for this, total 62 days or 2 months are
estimated by the project manager. However, it was completed in more than 2 months where 5-6
7

days delayed from the total time. It can be reviewed considering to this that, manager and team
along with this, it can be criticised that manager considered bureaucratic kind of culture or style
at the workplace. Therefore, employees are not involved which affect to the whole time
management adversely (Abeid, 2015). In short, the business of J&J expanded successfully in
China market but very few lacks was remained.
Governance
In accordance to this, Young, (2013) explained that governance of J&J organisation was
very effective for analysing that whether all the tasks and works are completed properly or not.
Apart from this, the governance of cited firm was totally linked with project governance. Due to
this specific aspect, all the activities are reviewed within specific period of time at the working
place. On the basis of this particular aspect the project manager able to make changes and
modifications in the strategies framed and incorporated previously. On the another side, for
analysing time frame by considering Gantt chart the project governance is not effective and
appropriate (Verburg, Bosch-Sijtsema and Vartiainen, 2013). Due to this stated issue, overall
project time was delayed with some days which are like 5-6. In short, contribution and link of
organisation governance with project governance was very proper as well as strong.
Risks and Quality management
These are the two important aspects of effective management of the undertaken business
projects. As per the views of Verburg, Bosch-Sijtsema and Vartiainen, (2013), it is essential to
pay attention on the presence of total risk and quality management tools. Under this, J&J is
required to emphasise on the identification, analysation and addressing the risks observed in the
business projects. In order to attain this, the selected company is advised to follow the five basic
steps of managing issues. Firstly, it is demanded to identify the areas creating risks to the
business project. Further, J&J should analyse these challenges and rank them as per their
severity. Later that, a plan is required to be prepare to treats the risk. Lastly consistent reviewing
ad monitoring is needed. In order to manage the quality of undertaken project, the organisation is
suggested to make use of total quality approach. This tool assists in addressing the flaws
observed in all the business operations.
8

Recommendations
Considering to the above analysis of business expansion project of Johnson and Johnson
is pharmaceutical company and provide different kind of products in the age group of 0 to 5
years children. It can be said that, time was not managed properly and employees are not allowed
to engage. Therefore, it can be suggested to project manager of J&J that, he or she needs to apply
ample of time management strategies and techniques like preparing daily-to-do list, avoiding
multitasking etc. Moreover, the company should use democratic organisational style rather than
bureaucratic culture. The reason is that, through this employee will engage and project manage
able to get wide range of opinions and ideas. Once these both strategies will adopt by manager
then upcoming business projects will be completed highly successfully and within deadline.
Conclusions
It conclusion, it can be said that business expansion project of Johnson and Johnson
pharmaceutical company and provide different kind of products in the age group of 0 to 5 years
children. Further, it able to meet goals of enhancing market share and revenue as well as profit in
adequate manner. However, due to considering less time management strategies, overall project
delayed with 5-6 days. At the end, the company should use time management tactics and
democratic culture at the workplace of organisation.
9

References
Books and Journals
Cooke, B. and Williams, P., 2013. Construction planning, programming and control. John Wiley
& Sons.
Enyinda, C. I., 2017. Quantitative Risk Analysis for International Project Management and
Programs in an Emerging Economy. In Leadership, Innovation and Entrepreneurship as
Driving Forces of the Global Economy. Springer International Publishing. 10(2). pp.769-
780.
Gwaya, A. O., Masu, S. M. and Wanyona, G., 2014. A Critical Analysis of the Causes of Project
Management Failures in Kenya. Blue Eyes Intelligence Engineering & Sciences
Publication Pvt Ltd.
Peng, D. X., Heim, G. R. and Mallick, D. N., 2014. Collaborative product development: The
effect of project complexity on the use of information technology tools and new product
development practices. Production and Operations Management. 23(8). pp. 1421-1438.
Turner, R., 2016. Gower handbook of project management. Routledge.
Verburg, R. M., Bosch-Sijtsema, P. and Vartiainen, M., 2013. Getting it done: Critical success
factors for project managers in virtual work settings. International journal of project
management. 31(1). pp. 68-79.
Young, T. L., 2013. Successful project management. Kogan Page Publishers.
Online
Abeid, C., 2015. 6 Essential Skills for Project Managers. [Online] Available through:
<https://www.liquidplanner.com/blog/6-essential-skills-for-project-managers/> [Accessed
on 4th September 2017].
Lim, R., 2016. Top 10 Main Causes of Project Failure. [Online]. Available through:
<https://project-management.com/top-10-main-causes-of-project-failure/> [Accessed on
29th July 2017].
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