Preparing Marketing Plan for Coconut Bliss

Marketing
Essentials
TASK 4

Preparing marketing plan for Coconut Bliss
 A term in which an organisation is going to enter
either in new market or another country in order
to meet specific objectives and goals is
considered as expansion process.
 In the current case scenario a company i.e.
Coconut Bliss is going to expand existing
business in developing country. The reason to
chose such kind of market is that, it helps to meet
desired goals and gain competitive benefits
easily.

 For this, China country is taken into account
because of having huge population across
the world.
 Further, the firm operates in food industry
and people of China country like to eat
innovative type of food items. In addition to
this, economic conditions of the selected
emerging market are in favourable of the
Coconut Bliss.
 Therefore, it will provide opportunities to
generate more sales and create a brand
image in food industry. Behind expanding
business in Chinese market, it has some
aims and objectives which are stated below:

 To raise market share in China by
18% within one business year.
 To maximise productivity as well as
profitability of the company in new
market.
 To develop or create brand image in
the mind of consumers at the global
level.