Strategic Project Management: Aligning Goals and Ethics for Success

Running head: STRATEGIC PROJECT MANAGEMENT
Video Transcript
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1STRATEGIC PROJECT MANAGEMENT
Slide 1:
The DeGrandis is one large sports and exercise equipment Retailer Company of
Australia. The company sell the international brands like puma, Nike, adidas in their stores.
The company holds a private brand of its product name DeGrandis. The company wants to
grow its private range of products more than international brand in Australia. In order to
increase the revenue of the sale and reach the reputation of being the company that delivers
the highest quality sports quality in Australia. The company started to make a strategic plan
that could increase the productivity and maintain a strong and reliable network with the
Chinese supplier organization. The company implemented these strategies in the three of its
projects and these projects are assessed based on the strategy and ethic alignment. This
projects were set to fulfil the strategic goals of the company.
Slide 2:
A company is known by its goals and ethics it follows. The slide here discusses the
strategic goals that are set by the company De Grandis to reach its sky of success. The goals
set in this case, depicts the company’s eager to exponentially grow in Australia. The key
strategic goals that are delivered and expected by the company are:
 To sell their brand more efficiently than any other international brands. the company
want to be globally recognised by the people (Martinelli and Milosevic 2016). The
company will provide better products worldwide.
 To strengthen their terms with building a strong and reliable network with the Chinese
suppliers that supply the requirement to the base of the organization (Walker 2015).
Collaborating with other countries will help in removing cultural barriers.

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 The company have set its goal to be the sole company that provides the best quality
products to the nation.
Slide 3:
Ethical framework aids the company to follow a legal path while conducting business or
work. The slide discusses the key ethical standards that are followed in the company De
Grandis. The slide provides the certain code of conduct that has been deduced from the case
study that had to be followed in each case. The code of conduct states the following points
 The organisation would not indulge with any supplying organization if there were a
case of child labour involved (Heldman 2018).
 The company will not appreciate any bribery payment or acceptance in order to the
conduct a business.
 The company maintain customer satisfaction as a priority and the acceptance of the
product’s launch are done according to the requirements of the customers (Silvius
2016).
Slide 4:
According to this slide, we can observe the overall strategy and ethics that has to be
followed in implementation of the Project A. Project A is the DeGrandis running shoes that
was made by introducing cushion sole technology. The slide discuss the alignment of strategy
that has been followed in the project and the code of conduct that has been acted upon or not.
According to slide we can observe that the requirements are met, the budget was little
higher than expected. The company fulfilled all the requirements regarding the project and all
was done within the timeframe (Hill et al. 2014). The project brought huge success to the

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company. It raised the company revenue over 5 million dollars. The alignment with the ethics
is not very successful as observed with slide as the project team collaborated with supplier
organization without consulting board of directors. The report states that there might be
chances that the organization used child labour to work, which is not allowed by the code of
conduct of the company.
Slide 6:
The slide discusses the overall performance of the Project A that has been assessed
through rating of attributes and the brief comment that has been delivered to show the reason
behind the ratings. The table provides the overview of the Project A in precise.
Slide 7:
The slide shows the overall performance score by comparing it to the total score of 30.
The score depicts the overall profit and growth that could be analysed by the project
A.It also shows the short comings of Project A.
Slide 8:
The slide concludes the points that could be deduced from the project A. the project A
concludes that there was lack of transparency and gap between the board of directors and the
project team (Mir and Pinnington 2014). this shows that the team was not synchronized. Even
after delivering the best product and bringing an out bounding success to the company, there
was certain crack that was needed to be mend as soon as possible. The slide shows that if the
company maintain any principle it should be followed without discretion.
Slide 9:
slide 8 will discuss the improvements and recommendation that can produce the
better results and build better relationship with the seniors. The recommendation suggests