Project Management and Strategic Alignment

This assignment delves into the crucial relationship between project management and strategic management. It encourages students to examine how projects can effectively contribute to an organization's overall strategic objectives. The assignment requires analysis of case studies and application of relevant frameworks to demonstrate successful alignment between project management practices and broader business strategy.

Statement of Work
Date [5th September 2018 ]
Project Name [ STRATEGIC PROJECT MANAGEMENT]
Prepared by [insert your name]
Introduction/Background
Pashendale Holdings Ltd (PHL) is an Australia company which ideas in construction of
buildings. They are planning to enhancing their marketing strategies through which they can
convey message to customers. They want to come with approaches to serve better customer
services. To achieve this managers of Pashendale Holdings Ltd (PHL) are thinking to launch
new website (Andersen, 2010). As per discussion it is clear that there is no IT department in
Pashendale Holdings Ltd (PHL) with the help of website development organization is able to
perform services according to customer's demand. With this website, it is easy to interact with
customers and according to feedback it is perform business operations.
Managers of Pashendale Holdings Ltd (PHL) are thinking to out sourcing development
work of this website. So there is requirement of proper planning by contractor. So as per
discussion it is clear that association has to make strategies which helps to design, test,
implement and training of employees related to new website. It is essential to plan about
selection of contractor which is effective and cheap for Pashendale Holdings Ltd (PHL).
Training must be accordingly, so every customer is ready to learn about new website. It is easy
to deal with grievances of customers and customized services can be delivered properly. There is
requirement of analysis of market which helps to provide knowledge about options which are
relevant for growth of organization. When managers are thinking to outsource website designing,
then there is proper set of time for various different activities. While taking services from other
organization, there is requirement of approval of top level managers of Pashendale Holdings Ltd
(PHL).
Project Scope

When managers of Pashendale Holdings Ltd (PHL) use statement of work then actions
can be performed accordingly. As there is no internal assistance for IT department, so managers
of Pashendale Holdings Ltd (PHL) are thinking to take services from some contractor. This
outsourcing is related to dealing with customers and managers of Pashendale Holdings Ltd
(PHL) (Crawford, 2010). There is no use of intranet of association. As for the growth of
association, it is essential to develop software which is user friendly and training is provided
related to dealing with software. To get positive results, it is essential to pre-test software at
small level. Managers of Pashendale Holdings Ltd (PHL) plan about outsourcing and actions
care performed after proper analysis, designing, testing, etc.
As there are possibilities of change in environment, so while availing services from out
source changes must be done. As per case, to improve market image and provide satisfaction to
customers, there is requirement of proper and effective training for growth of association. There
are various phases which helps to achieve target in effective way. There is requirement of
approval in writing to continue for forward action (David, 2011). In this out sourcing is done for
implementation of website. There are different activities such as planning (research and
development, choose of professional), designing (website development is done), implementation,
(practical work with website for commercial purpose )etc. So there is requirement of use of
resources which are effective and significant for making changes in accordance to satisfaction of
managers. There is requirement of approval of managers either in writing or to carry forward to
next step. Managers of Pashendale Holdings Ltd (PHL) are thinking to come with approaches
such as date sheet for every activity which helps to complete project on time.
From the above report managers properly planned business operations but there is no
provision of punishment in case of negative re4sults. So this can be time and cost consuming. To
avoid such situation, there must be some aspects which proves to be penalize for contractors and
they must consider website project more thoroughly. From the above case of Pashendale
Holdings Ltd (PHL), it is clear that there is lack of time punctuality which affects time
management of project. So there are possibilities that software development project will time
consuming. While outsourcing services from contractor for software development, there is
requirement of proper process which helps organization to develop website effectively. There is
planning, designing, implementation and conversion phase which helps in effective development
of website. With the help of website designing, it is easy for managers of Pashendale Holdings

Ltd (PHL) to compete with other organizations. It is easy for them to market their services and
interact with customers. There is important roles of feedback to run business in effective way.
After resolving customer's problem follow up can be taken easily. This can be done easily with
the help of official website and software. There is difference in demand of customers, so it is
easy with the help of website to convey services properly.
Work Requirements
As there is requirement of proper planning which helps to perform website development
program in effective and efficient manner. To meet outsource service, there is requirement of
various changes which are effective and significant for association's growth (Andersen, 2010).
There are many changes which are required to get positive result. There are various task which
are planned by contractor so positive results can be achieved. These task underlined by
Pashendale Holdings Ltd (PHL) that are as discussed as under-
Planning phase- This is the first step for website development plan. In this phase, there
is planning related to making policies how to launch new software and actions are taken as per
set targets. There is use of work break down structure, pre-launch testing plan as managers of
Pashendale Holdings Ltd (PHL) wants to polish skill of workers, so contractor has to plan how to
train employees. There is planning about time period of every specific activity. As per planning
other future activities. After proper planning related to development of website, training, etc.
contractor has to deliver that to manager of Pashendale Holdings Ltd (PHL). So approval of
Pashendale Holdings Ltd (PHL)'s managers are necessary to perform further activities.
Definition and design phase-
 After planning, there is requirement of defining and designing. In this phase, there is
requirement of some marketing strategies which are effective for achieving targets
(Crawford, 2010).
 As per this stage, contractor develop software for testing and accordingly actions are
taken. This is successful when contractor analyses requirement of Pashendale Holdings
Ltd (PHL). As there are some code language which is effective for achieving
organizational targets.

 In this phase, there is proper testing thoroughly in iLab and Beta release, which helps to
make strategies for resolving and reducing cost (Unger, Gemünden and Aubry, 2012).
 After testing, there is requirement of approval of managers of Pashendale Holdings Ltd
(PHL) in written form, so further actions can be taken.
 There is weekly meeting between managers of Pashendale Holdings Ltd (PHL) and
contractor, so negative points cannot be ignored.
Implementation phase-
 After definition and design phase, implementation of software will be done. After getting
approval from managers, implementation of activities will be carry out which is effective
for achieving targets.
 There is testing of software at 24*7 till the end of project. While testing if any problem
arises in working, then corrective actions are taken. It is effective for knowing
shortcoming and contractor can come with various new designed techniques.
 In implementation phase, contractor must plan for training of employees regarding to
new website.
 In this phase, contractor will make strategies for training program. It is essential to come
with approach which is significant for market trends (Meskendahl, 2010).
While implementing new software at workplace, there are many changes in working style
such as quick communication, frequent problems resolution, etc. As in case of construction work
there is requirement of different material so it is easy to take quotations from suppliers. There is
requirement of training to workers, so they can use website in appropriate way. Managers of
Pashendale Holdings Ltd (PHL) can convey appropriate information to employees.
Conversion phase- This is the last phase in completing software development project. It
is essential to make strategies which are significant and effective for achieving targets (David,
2011). In this phase, analysis is done related to change in working style and there are possibilities
of negative results, so business actions are performed according to standards. In case there is
difference in actual and outcome, then corrective measures has to be taken. In this stage actions
are taken in accordance to get actual returns from website development. There is positive impact
on customer retention and satisfaction. With this technological development employees turnover
also gets reduced. There is transformation in working style of Pashendale Holdings Ltd (PHL).
In case of negative results, it is effective for making changes in roles and responsibilities. There

must be requirement of some training for learning new skills, which helps to achieve target on
time. Contractor will finish 24*7 website support at 11:59 pm of last day. Then contractor will
take reviews from managers of Pashendale Holdings Ltd (PHL). Until approval does not receive
there is no discharge of contract and in case of any flaws contractor has to improve it.
From the above mentioned phases it is clear that contractor is able to get positive results
little later after performing business operations. It is clear to make strategies which are effective
and significant for growth of association (Kerzner and Kerzner, 2017). There are possibilities to
make changes in policies when targets are not achieved. This can be done with the help of
interacting with managers of Pashendale Holdings Ltd (PHL). There are possibilities to make
changes in planning, at every phase there s requirement of approval of managers of Pashendale
Holdings Ltd (PHL). Contractor will provide information through various documents such as
cost estimation receipt, date sheet for completion of task, date sheet for meetings, pre- contracts
papers, etc.
Schedule/Milestones
Managers of Pashendale Holdings Ltd (PHL) is thinking to develop website through
outsourcing, so this is effective for making schedules which helps to set targets and their actions
are taken accordingly. As there are many phase which helps to accomplish targets, so it is
essential to make strategies which are significant for growth of association (Killen and et. al.,
2012).
Task Finish Date
Release of project 5th September 2018
Website design 26th September 2018
Commencement of project 2nd October 2018
Website design review 23rd October 2018
Website implementation review 13th November 2018
Complete implementation 5th December 2018
Training of personnel 12th December 2018

Task Finish Date
Project completion review 18th December 2018
Closure of project 24th December 2018.
There is delay in achieving mile stones as compared to set targets. This is because of lack
of communication, delay in approval, resolving of shortcomings, etc. so it is essential to make
strategies which are effective and significant for growth of association (Martinsuo and Killen,
2014). Through this managers are able to create good image in industry and customers are aware
of customized services of Pashendale Holdings Ltd (PHL).

Pricing
Cost determination is the significant part while developing a project within an
organization as it helps in controlling the expenses and managing price related decisions
according to the available resources. When Pashendale Holdings Ltd (PHL) wants to launch new
software, then managers are thinking to out source it. Contractor sets targets for funds at every
stage of web development (Fernández-Sánchez and Rodríguez-López, 2010). As per contractor,
there is requirement of money for performing operational work within time. Contractor set some
target for performing business operations in effective way. It is essential to make changes which
are effective and significant for performing business operations in appropriate manner (Mir and
Pinnington, 2014). With estimation of cost, there is control on performing business operations.
There is discussion about cost set by contractor for developing software and then actual expense
incurred for growth of association. Cost structure framed by managers of Pashendale Holdings
Ltd (PHL) and contractors and cost incurred are as under-
Project Phase Price Cost Structure
Planning phase $30,000, Research, professional fees
Definition and design phase $145,000, Internet charges, software
charges
Implementation phase $60,000, Training, software up-
gradation charges
Conversion phase $30,000 Installation charges,
contractor fees
TOTAL $265000
In planning phase, there is cost for research&development and professional fees. In
definition phase there is internet and broadband charges with software cost. In implementation
phase, training and software up- gradation cost is incurred. At last in conversion phase,
installation charges and contractor fees is involved (Aubry, and et. al., 2010).
Acceptance Criteria

Statement of work is beneficial for getting positive results on time. As there is
requirement of approval of managers of Pashendale Holdings Ltd (PHL). Acceptance of
deliverable is effective as it helps to define website clearly to all parties. Statement of work is
effective for knowing website development growth rate and hence managers of Pashendale
Holdings Ltd (PHL) as well as agree at every step, so possibilities of positive outcome is more.
From the above discussion it is clear that company has to make strategies which are effective and
significant for growth of association. As there are many changes which are taking place in
business environment, so actions has to be taken according to external market. After every task,
it is essential for contractor to take approval from management of Pashendale Holdings Ltd
(PHL). Contractor can not work in next stage until they do not get revert from managers of
Pashendale Holdings Ltd (PHL).
In some cases, there are possibilities of performing business operations in effective and
efficient way. It is essential to make strategies which are effective for achieving targets.
Contractor has to provide learning program for growth of association. There are various ways
such as proper planning, motivation, leading, guiding, etc. through which manager can achieve
targets on time. As there are various ways through which manager can out source IT services and
launching of new software (Too and Weaver, 2014). There is requirement of changes which are
effective and significant for creating good image in market, such as training, proper
communication, etc. There are possibilities that workers are not able to learn about new
techniques, so this is essential to use various options for training. Pashendale Holdings Ltd
(PHL) is an Australia construction company which works according to market trends. As
managers wants to perform business activities in appropriate and effective way.
With the help of Statement of work managers are ready to take actions which are
significant for knowing growth of project. There are various steps which helps to make strategies
according to market change which helps to perform business operations in effective and
significant way. With up-gradation of software it is easy to make policies and actions are
performed according to market trends. It is easy to know about customer's review about services
which are significant for growth of Pashendale Holdings Ltd (PHL). Feedback can help to take
actions which are effective for taking actions according to environmental changes. With the help
of out sourcing up-gradations are possible in software (Turner, 2014).

While implementation of new software it is essential that it must be clear to all
employees, so this is effective for providing better services to customers. There is requirement of
approval by top level managers of Pashendale Holdings Ltd (PHL) has to give approval so next
step can be performed (Lenfle and Loch, 2010). CMO of Pashendale Holdings Ltd (PHL)
Sennveasna Naveen is responsible for accepting services provided by contractor. CMO with its
team mates keep watch on completed task and then guidance are generated for further activities.
At last contractor has to provide report to managers of Pashendale Holdings Ltd (PHL) then they
either ask for rectification or give approval for other stage. At completion, contractor must meet
CMO with various check list and closure report. In case of any dispute between managers of
Pashendale Holdings Ltd (PHL) and contractor, then it must be conveyed to contracting officers
of both association for conclusion and decision.
Acceptance
The contractor named below verifies that the terms of this Statement of Work are acceptable.
The parties here to are each acting with proper authority by their respective companies.
Pashendale Holding Ltd [Contractor company name]
Company name Company name
Full name Full name
Title Title
Signature Signature
Date Date

REFERENCES
Books and Journals
Andersen, E. S., 2010. Rethinking project management–An organisational perspective. Strategic
Direction. 26(3).
Aubry, M. and et. al., 2010. Project management offices in transition. International Journal of
Project Management. 28(8). pp.766-778.
Crawford, J. K., 2010. The strategic project office. CRC Press.
David, F. R., 2011. Strategic management: Concepts and cases. Peaeson/Prentice Hall.
Fernández-Sánchez, G. and Rodríguez-López, F., 2010. A methodology to identify sustainability
indicators in construction project management—Application to infrastructure projects in
Spain. Ecological Indicators. 10(6). pp.1193-1201.
Kerzner, H. and Kerzner, H. R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Killen, C. P. and et. al.., 2012. Advancing project and portfolio management research: Applying
strategic management theories. International Journal of Project Management. 30(5).
pp.525-538.
Lenfle, S. and Loch, C., 2010. Lost roots: How project management came to emphasize control
over flexibility and novelty. California Management Review. 53(1). pp.32-55.
Martinsuo, M. and Killen, C. P., 2014. Value management in project portfolios: Identifying and
assessing strategic value. Project Management Journal. 45(5). pp.56-70.
Meskendahl, S., 2010. The influence of business strategy on project portfolio management and
its success—A conceptual framework. International Journal of Project
Management. 28(8). pp.807-817.
Mir, F. A. and Pinnington, A. H., 2014. Exploring the value of project management: linking
project management performance and project success. International journal of project
management. 32(2). pp.202-217.
Söderlund, J., 2011. Pluralism in project management: navigating the crossroads of
specialization and fragmentation. International Journal of Management Reviews. 13(2).
pp.153-176.
Too, E. G. and Weaver, P., 2014. The management of project management: A conceptual
framework for project governance. International Journal of Project Management. 32(8).
pp.1382-1394.
Turner, J. R., 2014. Handbook of project-based management (Vol. 92). New York, NY:
McGraw-hill.
Unger, B. N., Gemünden, H. G. and Aubry, M., 2012. The three roles of a project portfolio
management office: Their impact on portfolio management execution and
success. International Journal of Project Management. 30(5). pp.608-620.
Online
BUILDING THE FUTURE. 2016. [Online]. Available
through:<https://pashendale.weebly.com/>.