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Strategic Resource Management Of Hotel | Report

   

Added on  2020-01-16

15 Pages4243 Words181 Views
Strategic ResourceManagement

TABLE OF CONTENTSINTRODUCTION..........................................................................................................................................................3TASK 1...........................................................................................................................................................................31.1 Consideration of the objectives and contribution of HRM in the achievement of organization-..................31.2 Critical evaluation of the role of Human Resource management-.................................................................41.3 The importance of of human resource requirement for the success of businesses-.......................................42.1 Evaluation of the recruitment and retention strategies-.................................................................................52.2 Critical assessment of the techniques used to develop employees in the organization-................................62.3 Contribution of employee development techniques in engaging employees................................................72.4 Analysis of effective strategies......................................................................................................................7TASK 2...........................................................................................................................................................................73.1 Physical resources and their organisational objectives..................................................................................73.2 Role of Physical Resource Management in organisation..............................................................................83.3 Appraisals for planning physical resources of Marriott.................................................................................9TASK 3...........................................................................................................................................................................94.1 Addition of marketing activities in achieving organisational objectives.......................................................94.2 Evaluation of marketing operations.............................................................................................................104.3 Processes used for development of markets................................................................................................10TASK 4.........................................................................................................................................................................115.1 Contribution of ISM in achieving objectives...............................................................................................115.2 Evaluation of ISM' s role ............................................................................................................................115.3 Importance of IS in organisation’s success-................................................................................................11CONCLUSION.............................................................................................................................................................11REFERENCES..............................................................................................................................................................133

INTRODUCTIONThe strategic resource management plays an essential role in organisation. Resources areconsidered as an asset for an organisation as it contribute in achieving goals and objectives.Strategic resource management work as a partner with the management in organizationalsuccess. They develop the strategies to utilize potential of individual and opportunity within thehuman resource department to make other departments more efficient and effective (Cunneen,2008).Presently, the report is focusing on the hotel Marriott and The human resourcedepartment of The Marriott hotel treat their employees as assets as they are the representative ofthe hotels towards the guests. The present report is focuses on the contribution of strategicresource management of the hotel and how they contribute in the success of the organisation.The report also describe the different process activities, such as human resource management,physical resource management and information system. (Torrington, and et.al., 2007).TASK 11.1 Consideration of the objectives and contribution of HRM in the achievement of organization-According to the well known author McGraw Hill “Human resource department isresponsible for employee relations, recruitment, staffing, training and development, rewards,pensions, facilities and safety”. The objectives of hospitality business mainly focus on the guestsand the services. For that, the challenging aspect of human resource department is to identify thatstrategy by which they can achieve the desired objectives. (Armstrong, Baron, 2007). The main objectives of Marriott's human resource department is concerned with the clients andguests, these are-1.Customer service- The main objective of a hospitality organization is customersatisfaction. For this they rely on employee’s performance. Marriott hotel is alreadyestablished in the hotel industry and customers have faith in their services. 2.Service quality- Customers loves good services and want to utilize it as full as they can.This includes the food services, room services and healthy and safe environment.3.Volume- Customer volume is the one of primary objective of the industry. Sufficientcustomers traffic and full occupancy of rooms is important for the business. 4

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