Strategic Review Report - DHL

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Strategic Review Report - DHL
A Report by
U.S.Sirimanne - SAB/BSc/2018/11/2/A/50
Course: MGT 30625 Strategic Management
Dr. Bandara Wanninayake
Year 3, semester 1
School of Accounting and Business
The Institute of Chartered Accountants of Sri Lanka
2nd January 2021

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Acknowledgement
At the successful completion of this report, I would like to thank the people that supported me
throughout while giving immense courage.
First, I would like to express my sincere gratitude to our Strategic management lecturer Dr.
Bandara Wanninayake who gave us the valuable opportunity of working on this report. His
guidance, support, instructions, and suggestions were the major influence behind the successful
completion of this report.
Next, I would like to thank my family and friends who helped me with their knowledge, and
provided moral support.
Finally, I would like to say that I have gained valuable knowledge during this process of
completing this report and would really like to thank everyone once again.

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Table of contents
Abstract ........................................................................................................................................... 4
Introduction to DHL ....................................................................................................................... 5
Internal capability analysis by using resource-based view strategy ............................................... 6
Value Chain Model ......................................................................................................................... 7
External environment analysis ...................................................................................................... 10
Industry analysis based on 5 forces model ................................................................................... 12
SWOT analysis of DHL ................................................................................................................ 15
Conclusion .................................................................................................................................... 19

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Abstract
The purpose of the Strategic Review Report is to apply the concepts and techniques learnt in the
module to analyse real-world situations by using appropriate organizational analysis and external
environment analysis models. This report is an in-depth evaluation about how the company I
have chosen “DHL” operates in its environment.
In this report I have used RBV and value chain models conduct an internal capability study,
PESTDN model to analyze the external environment, 5 forces model to analyze the industry
DHL operates in, and a SWOT analysis based on TOWS matrix.