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MKT00720 – Marketing | Report

   

Added on  2020-02-24

11 Pages2808 Words40 Views
Running Head: MarketingMarketing
MKT00720 – Marketing | Report_1
Marketing2Executive SummaryAldi is German based company that is one of leading company in retail industry due to offering ahigh-quality product at low price. It has entered into Australian retail market in 2001 to increase its market share. This report exemplifies the background of Aldi and also defines the marketing strategies that are used by Aldi to increase its rivalry since the beginning. This report also definesthat four P’s marketing strategy (product, price, place, and promotion) is used by Aldi since it began. This report describes the strategic marketing option that should be followed by Aldi for moving forward. These strategies would be beneficial to enhance the competition among other key market players in future.
MKT00720 – Marketing | Report_2
Marketing3Table of ContentsExecutive Summary.........................................................................................................................2Introduction......................................................................................................................................4Background to the Company...........................................................................................................4The Nature of Aldi’s Marketing Strategy or Strategies since it began........................................5Strategic Marketing Options for Aldi moving forward...............................................................8Conclusion.......................................................................................................................................9References......................................................................................................................................10
MKT00720 – Marketing | Report_3
Marketing4IntroductionThis report presents the background of the Aldi Company. It also discusses the marketing strategy that it has used since it began. In addition to this, it explains the strategic marketing option that should be followed by Aldi for moving forward. Background to the CompanyAldi has started its first store in 1913 in Germany. It has over 10,000 stores all over the globe. It has more than 60 years of experience to deal in the retail industry. Therefore, it has developed itself as one of the leading and recognized retailers in the global retail business market. Recently, the Aldi is known for delivering high quality and exceptional value. It provides customers a great way to buy the products and services. It offers premium quality products at a strongly competitive price. It conducts research and independent laboratory assessment to ensurequality (Aldi, 2017). It also ensures the affordable price and does not use expensive loyalty scheme. This strategy has attracted million of customers towards the Aldi stores. ALDI AustraliaThe Aldi has expansion in Australia in 2001. Company headquarter is based in Minchinbury, NSW but it deals individually in all over the Australia. Its mission is to deal with discount supermarkets and deliver premium quality at the extremely low price. Its key objective is to deal with low-cost competitors that hoard limited range of trendy grocery products and services. At the starting, it has opened approximately 470 stores all through the QLD, NSW, VIC, WA, SA, and ACT. In short time, it comes in the list of leading 10 Australian retailers. It has not only influence the grocery prices but also enhances the company’s image among customers by offering private label products with own brand philosophy (Aldi, 2017). Marketing Analysis
MKT00720 – Marketing | Report_4

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