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Strategies and Structure of Public Bank Berhad

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Added on  2020-05-16

Strategies and Structure of Public Bank Berhad

   Added on 2020-05-16

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RUNNING HEAD: Strategies and structure of public bank Berhad 0STRATEGIES AND STRUCTURE OF PUBLIC BANK BERHADPublic Bank Berhad
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Public Bank Berhad 1ContentsIntroduction......................................................................................................................................2SWOT analysis................................................................................................................................3Operational Strategy and corporate objective..................................................................................4Intended organizational design........................................................................................................5Global product..............................................................................................................................5Global area...................................................................................................................................5Global function............................................................................................................................5Global customers..........................................................................................................................6Scope for expansion.........................................................................................................................6Financial capital requirements.........................................................................................................6Staffing policy.................................................................................................................................7Polycentric staffing policy...........................................................................................................7Ethnocentric staffing policy.........................................................................................................8Geocentric staffing policy............................................................................................................8Conclusion.......................................................................................................................................8References......................................................................................................................................10
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Public Bank Berhad 2IntroductionA marketing entry strategy is pre planned way of delivering goods and services to their targetmarket and allocating the customers after. While involving in import and export transaction,several contracts are taken place in a host country. When a company wishes to enter newcountry, the three major issues can be seen like marketing, sourcing and investment. Marketingwill include the idea of targeting which segment, how to enter the new market and whatinformation will be required to enter and many more. Sourcing is deciding whether to obtain orbuy or make products. Investment is nothing but to think how to entry other country withmaximum profit and stay financially strong as well (Sansare, 2013). Some marketing entry strategies are:ExportingMergers and acquisitionsJoint ventureLicensingFranchisingCountry tradeThird country location and Fully owned manufacturing facilityPublic Bank Berhad was established in 1966 by The Hing Piow. It is the one of the largestorganization in the banking sector in Malaysia. It offers products like personal, commercial andcorporate banking, share and investment banking, Islamic banking and many more. Public Bankhas got 259 branches and 1,801 self-service terminals in Malaysia. The bank is highly involvedin six major segments and operations. They are commonly named as Hire purchase operations,corporate lending operations, Retail operations, treasury and capital market operations,investment banking operations and fund management operations. Hire purchase operations helps in providing the finance related to vehicles to the customers. Corporate lending operations aims to managing needs of the corporate clients and customers. Retail operations focus on providing products and services to the customers from individual levelto small and medium enterprises.
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Public Bank Berhad 3Treasury and capital market operations deals in products and services related to treasury markets.Investment banking operations provides financial services and direct lending to the businesscustomers where they will get to know where to invest and get the maximum return. Here, thecorporate customers are given advices on where to invest and how much to invest in order toearn the maximum return and profits. Fund management operations aims at selling and managing trust unit funds.Besides these all above mentioned operations, Public bank Berhad also aims at managing non-core operations like property holding. Teh Hong Piow to retire as Public Bank chairman in 2019 The Hong Piow has controlled activities of the bank since 51years but is retiring from the non-executive chairman post from 1st of January, 2019. He has brought par excellence over the lastyears and contributed a lot to the banking industry. He will remain as an advisor who willsupport and guide the Public Bank group. Entry mode: Joint venturePublic Bank Berhad have chosen joint venture as an entry method and implemented successfully.It has owned 100% license from state bank of Vietnam and rename its existing name as PublicBank Vietnam limited i.e. .PBV instead of PBB. The economic growth on Vietnam iscommendable and is growing with a huge progress with a 6.68% of GDP in 2015. PBV will aimat focusing the retail banking sector of Vietnam and help customers in operating SME’s (Tuoi,2014). Moreover, public bank Vietnam will provide a good and sound platform for the businessin Malaysian community to operate business activities. The insurance of 100% foreign ownedbank license to PBVN would boost PBB presence on regional basis in Indo-China (Corporatenews, 2016). SWOT analysisJoint venture of PBB and PBV is quite successful and will definitely promote success. Since,Vietnam is one of the fastest growing country in terms of economy. It also aims at focusing onthe FDI sector and some private sectors as well. Moreover, Vietnam has a huge populationgrowth in the world and also expected to grow at the rate of 1.2% in 2020. Vietnamese are highly
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