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Strategies for Analysing and Entering Foreign Markets Assignment

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Added on  2021-01-02

Strategies for Analysing and Entering Foreign Markets Assignment

   Added on 2021-01-02

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Strategies for analysing andentering foreign markets.
Strategies for Analysing and Entering Foreign Markets Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1LITERATURE REVIEW................................................................................................................1DISCUSSION AND ANALYSIS...................................................................................................5CONCLUSION ...............................................................................................................................8RECOMMENDATION ..................................................................................................................8REFERENCES..............................................................................................................................10
Strategies for Analysing and Entering Foreign Markets Assignment_2
INTRODUCTIONGlobalisation is process interacting people, companies and government in differentcountry's. It is a process of drive trade intentional business, investment and use informationtechnology. That will affect business environment culture and politics in societies around world.Globalisation is part of connect different world economic, culture and politics activity. Primarkstore limed is subsidiary retail business. Company provide diverse range of product, children,man, women clothes, home ware, footwear and beauty product etc service offer company forcustomer. Report will analyse business tools and framework of foreign market. It will identifymarket opportunities and risk for Primark in Indonesia market.LITERATURE REVIEWBusiness tools and frameworks the suitability of the foreign market selected.Expansions strategy is global plan for expanding business into multiple country in theworld. According to Grant, (2016) Expansion strategy concentration is grand strategy thatinvolve Primark company resources and product line and identify market need and how developcompany in the foreign market. The company Primark identifies market penetration, marketdevelopment and product development. The company Primark before expand business that timecompany concentration on develop company services in Indonesia market so organisation focuson existing product, market, new product and existing market and existing product newmarket(Hitt, Li. and Xu, 2016)As per the view of Johanson and Mattsson, (2015) diversification followed byorganisation when company aim develop business in new market so the company make strategyfor expand business in new market. The company Primark made diversification of set loss threwother loss. For develop new market company sat aim and objective for develop business in newmarket. In Indonesia company have many competitor so the face problem to develop business inthe new market.
Strategies for Analysing and Entering Foreign Markets Assignment_3
Sassen, (2016) integration is the combination of one more business and develop in newmarket. The company Primark make Integration for develop business in Indonesia market so thecompany take help to exist business for develop business life cycle and focus on improvecompany productivity(Trigeorgis. and Reuer, 2017) In accordance to Li and Xu, (2016) the strategy like franchisee or joint venture followwhen company aim to expand business in foreign marker so company need to explore potentialrisk and opportunity for business. Primark want to develop business in the Indonesia market sothe company make research for identify risk and opportunities for business. Internationalizationhelps company to make intentional, multi domestic, global and transnational strategy for theinternational business environment.Trigeorgis and Reuer, (2017). the strategy of cooperation is defined company Primarkexpand business in Indonesia market so company enter mutual contract with competitor to carryout business operation and compete with other. For expansion the company try Merger,Takeover and joint venture with competitor companyRisk in foreign marketMeyer, Ding, Li and Zhang, (2018) Fluctuation in currency exchange rate effects oncompany’s financial position. If home company currency price is law and host country's currency2Illustration 1: Expanding marketSource: (JOINT VENTURE, 2016.)
Strategies for Analysing and Entering Foreign Markets Assignment_4

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