Globalization and International Business
Added on 2020-06-03
13 Pages4273 Words59 Views
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Strategies for analyzing andentering global markets
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Executive summaryDue to agile policies and laws, it becomes easy for the organisations to expand theirbusiness operations in different countries. The study will help in comprehending the strategiesused by organisations for analysing and entering into global market by considering example ofIHH Healthcare Berhad Company who will expand its operations in China.In the presentassignment, significance of the Joint venture in the international business expansion has beensystematically addressed.
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Table of ContentsINTRODUCTION...........................................................................................................................1LITERATURE REVIEW................................................................................................................1DISCUSSION AND ANALYSIS...................................................................................................4CONCLUSION................................................................................................................................6RECOMMENDATION...................................................................................................................7REFERENCES................................................................................................................................9
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INTRODUCTIONTo maximise customer base and profits, the management of business organisations arenow expanding their business operations in different parts of the world. The core objective is toraise organisational brand value and generate ample amount of profits (Sellar and Lingard,2014). The aim is to analyse different tactics, models, and frameworks used by the organisationin order to expand their operations in different countries. This will be accomplished by reviewingthe available literature on these topics. Development of practical application and knowledge willbe made through analysis and discussion. Eventually, the best recommendations will be providedthat can help the organisation to expand in China effectively and efficiently.LITERATURE REVIEWGlobal ExpansionArcher, (2014) enunciated that global expansion refers to the planned expansion oforganisational business operations into countries in several regions throughout the world. Globalexpansion implies more than just making investment in nations outside of the parent nation; theconcept includes maintaining actual business presence in those countries. Ruggie, (2017)elaborated that a corporate strategy for global expansion refers to the formal plan through whichthe management of business organisation expands its operations in multiple countries. To be"global" a company must extend its reach to all major continents across the globe, not just one ortwo other countries (Pouzols and et.al., 2014). Organisations uses numerous strategies in theirglobal expansion plan including licensing, acquiring or merging businesses, forming strategicpartnerships and establishing new facilities in decided country (Zander, McDougall-Covin andRose, 2015). Through this the management is able to enhance its productivity and profitability.Abbott, Green and Keohane, (2016) argued that for small or medium size businesses goingglobal is a significant undertaking that could disrupt the existing business activity. Thus, it isessential for the Chief Executive Officer of the organisation to consider all the aspect andanalyse its position in order to know whether the company can expand its business in globalmarkets or not. Cavusgil and Knight, (2015) elucidated that in order to sustain in the competitive marketand enhance the profitability of the organisation, it is important for the management to expand itsoperations in overseas market by analysing all the potential risks and benefits effectively andefficiently. Hospital operator IHH Healthcare Bhd is looking to expand its operations in China1
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