Strategy and Change

Strategy and Change

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
TASK 2............................................................................................................................................3
Change need and it's support for accomplish of organisation objective................................3
Appropriate options for strategic change within an organisation...........................................4
Model to implement changes..................................................................................................7
CONCLUSION...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The term strategy refers to an action plan that is taken by manager to accomplish
organisational goals. In simple terms, strategy is defined as a general direction that is formulated
for an organisation for achieving desired position in market. It works as a future process that
undertakes detailed strategic planning process. The main role of strategy is to integrate all
activities to utilise all resource within an organisational environment and to aids them towards
accomplish of organisational objectives (Daly and Nataraajan, 2015). This report is written from
perspective of Amazon that was established in the year 1995 and it is a well-known online
business or organisation. Moreover, this report highlights on external environment of
organisation with it's internal capabilities through use of different strategic management tools.
MAIN BODY
TASK 2
Change need and it's support for accomplish of organisation objective
Changes within current business environment is moving with rapid speed and it is
constantly look for pace that improve organisation position in market. According to present
market conditions, changes are required by management on constant basis. Business who are not
in favour to adopt modification record failure in market. In context of Amazon, it was started as
a business which sale only books but with expansion management is focused to increase their
portfolio (Pittman and Sheehan, 2016). The current conditions demonstrate that globalisation is
recognised as an important factor so it is essential for organisation to enhance their business size.
Similarly, with analysis of external factors this is identified changes must be important so with
Lewin's change management model change is easy to implemented among all departments of
organisation. Some changes which is identified are mention as follow:
Lewin's change management model- The Lewin change management theory help and
account for all factors. It includes resistance and uncertainty to adopt changes that is experienced
at all staff level. Lack of cooperation between top authorities and employee's generate issue for
organisation. So with unfreeze, change and refreeze are the basic steps through which Amazon
perform their work in more effective manner. Unfreeze- It is a first step that is implemented by Amazon and with this individuals
perform their work with new strategy. The main role of unfreeze step is to complete their