The main objective of this report is to understand the procedure of strategic concept of the company. In this report, the strategic actions are developed by analysing the strategic issues of the organisation. Oporto has been taken into consideration to evaluate the strategic issues. Porter’s five forces, value chain analysis, core competences and capabilities are the tools which are used to analyse the strategic issue of the restaurants. As per the porter’s five forces analysis, it is observed that the market is profitable due to which the company will grow easily. The strategic issue of the restaurants are social trends, and the competitive environment. At the end, the strategic plan has been developed to resolve the strategic issues of the restaurants.
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