Strategic Analysis of Coles and Woolworths

Running head: STRATEGY AND ENTERPRISE
0
Strategy and
Enterprise
Student’s Details-
7/16/2019

STRATEGY AND ENTERPRISE 1
Executive Summary
A strategy is plays a vital role in the Enterprise. Strategies are the courses of actions
taken by companies to get competitive advantage and also survive in the market. There are
different model and techniques of building strategies which can benefit the companies in many
ways. It is very important for business as it provides direction, outlines and guidance of the
activities in order to achieve the objectives of the organization. The results of the strategies are
used for analyzing the position of the company and the results also depict the capabilities of the
company that it can use to beat competitors and overcome the negative aspects to get higher
profits in this report.

STRATEGY AND ENTERPRISE 2
Contents
Introduction......................................................................................................................................3
General Environment Analysis........................................................................................................3
Economic Factors.........................................................................................................................3
Global Factors..............................................................................................................................3
Political/Legal Factors.................................................................................................................4
Socio-cultural Factors..................................................................................................................4
Demographic Factors...................................................................................................................4
Technological Factors..................................................................................................................4
Industry Analysis.............................................................................................................................5
Bargaining Power of Buyers........................................................................................................5
Bargaining Power of Suppliers....................................................................................................5
Threat of New Entrants................................................................................................................5
Threat of Substitute Products.......................................................................................................5
Rivalry among existing firms.......................................................................................................6
Internal Analysis..............................................................................................................................6
Strength........................................................................................................................................6
Weakness.....................................................................................................................................7
Opportunity..................................................................................................................................7
Threats..........................................................................................................................................8
Conclusion.......................................................................................................................................8
References........................................................................................................................................9