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ACC311 - Strategy and Sustainable Accounting

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Charles Sturt University

   

Strategic and Sustainable Accounting (ACC311)

   

Added on  2020-03-04

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In this document, we will discuss the culture of conducting the business operations has been drastically changed over the years interns of self-managed teams, re-engineering and IT enabled works and many more. The future strategic positioning of premier investments, which is an Australian based company. The stated firm operates a range of retail fashion chains all over Australia, New Zealand, Malaysia and Hong Kong. This report will outline the premier investment's competitive advantage and will also conduct a SWOT analysis.

ACC311 - Strategy and Sustainable Accounting

   

Charles Sturt University

   

Strategic and Sustainable Accounting (ACC311)

   Added on 2020-03-04

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Strategy and Sustainable Accounting1
ACC311 - Strategy and Sustainable Accounting_1
Table of ContentsIntroduction......................................................................................................................................3Competitive Advantage...................................................................................................................4Premier Investments SWOT analysis..............................................................................................4Strengths.......................................................................................................................................4Weakness.....................................................................................................................................5Opportunities................................................................................................................................5Threats..........................................................................................................................................6Porter’s generic strategies................................................................................................................6Potential Financial and Non-financial measures.............................................................................8Financial Performance.................................................................................................................8Non-Financial Performance.........................................................................................................8Conclusion.....................................................................................................................................10References......................................................................................................................................112
ACC311 - Strategy and Sustainable Accounting_2
Introduction The culture of conducting the business operations has been drastically changed over the years interms of self-managed teams, re-engineering and, IT enabled works and many more. Theorganisational objectives in context of all these points are to upsurge the learning among theemployees. Organisations in the current business context are focusing heavily on the learningmethods instead of delivering monotonous training to the employees. This is mainly due to thefact that organisations have to adapt to numerous learning criterions mainly for the employees inorder to improve the organisation’s lifelong learning. It is very important for businessesenterprises in the current competitive environment to emphasis on organisations’ intellectualcapital. This term determines the collective resources of the organisation which assist them inachieving competitive advantages. It also involves the detailed analysis of company’s history,procedures and customers. This report will present the future strategic positioning of Premier Investments, which isan Australian based company. The stated firm operates a range of retail fashion chains all overAustralia, New Zealand, Malaysia and Hong Kong. The report will outline the PremierInvestments’ competitive advantage and will also conduct a SWOT analysis. By using thePorter’s generic strategies, the report will outline some recommendations regarding the futurestrategic positioning of Premier Investments. At last, the report will also present the potentialfinancial and non-financial measures that will be used to evaluate the recommendations for thePremier Investments. 3
ACC311 - Strategy and Sustainable Accounting_3
Competitive Advantage Premier Investments Limited often termed as Premier Investments is an equity investmentcompany based in Australia. The company operates in mainly two segments such as investmentsand retail. The investment segment is managed throughout the company. The main advantage ofPremier Investments is its organisational values. The company aims to aspire to leverage itsexpertise and strong capital position in order to own and operate a selection of the retail,consumer products and wholesale business (Low, 2017). The company also has holding in theretail conglomerate, the Just Group and also holds more than 25% share in the electricalconsumer products manufacturer Breville group Limited. A competitive advantage is a situationwhere an organisation is favourable or in a superior business position. During the year 2014, thenet profit before tax of the company was $106 million which was up of about 10.3% in theprevious financial year. The continued improvement in the financial and operational performance of the statedfirm has been only through the continuous focus by the Just Group Board and Management onthe successful execution of the Premier Investments Limited transformation programme. Thecompany has core business priorities of continuous rejuvenation of its core apparel brands (Low,2017). It also focuses in achieving and maintaining sustainable organisation and its wide costefficiencies. Its continued expansion in its online business also ensures that the firm isinternationally competitive. The other main advantage of Premier retail business is the expansionof its Peter Alexander and Smiggle internationally. Premier Investments SWOT analysisStrengthsFirst, the major strength of the company is its core business transformation. With the businesstransformation, there still remains a great deal of the potentiality in the Premier’s investmentportfolio of iconic brands and the Premier retail team are also committed in realising the statedvalue for its stakeholders. 4
ACC311 - Strategy and Sustainable Accounting_4

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