Strategy and Brand Management MAR0436

STRATEGY AND BRAND
MANAGEMENT MAR0436

Table of Contents
INTRODUCTION
MARKET ANALYSIS, KEY TRENDS AND NATURE OF COMPETITION
KEY COMPETITORS AND THEIR MARKET SHARE
CORE MARKETING STRATEGY OF THE COMPETITORS
POINTS OF DIFFERENTIATION OF THE KEY COMPETITORS
COMPETITIVE POSITIONING OF NETFLIX
THE COMPETITIVE ADVANTAGE OF NETFLIX
RECOMMENDATIONS
CONCLUSION
REFERENCES

INTRODUCTION
 Strategic brand management is refers to the support companies in orders focusing more
on improve the brand recognition, achieving long-term business goals and boosting
revenue.
 Present report based on Netflix that is American subscription streaming service and
production company and organization based on California and founded on August 29,
1997

EVALUATING MARKET ANALYSIS,
KEY TRENDS AND NATURE OF
COMPETITION
 Market analysis is termed as the qualitative and quantitative assessment of the market by
describing the size and volume in the market.
 The company used to offers the different and variety of TV programmes, documentations, film,
video games, etc.
 This shows that the company used to have better market analysis and helps the cited
organization to grow in the competitive market (Shah, Isah and Zulkernine, 2019).