Strategy and Brand Management MAR0436

This report evaluates the market analysis, key trends, and nature of competition in the streaming industry with a focus on Netflix. It also explains the core marketing strategy of competitors, competitive positioning of Netflix, and recommendations for competitive advantage.

STRATEGY AND BRAND
MANAGEMENT MAR0436

Table of Contents
INTRODUCTION
MARKET ANALYSIS, KEY TRENDS AND NATURE OF COMPETITION
KEY COMPETITORS AND THEIR MARKET SHARE
CORE MARKETING STRATEGY OF THE COMPETITORS
POINTS OF DIFFERENTIATION OF THE KEY COMPETITORS
COMPETITIVE POSITIONING OF NETFLIX
THE COMPETITIVE ADVANTAGE OF NETFLIX
RECOMMENDATIONS
CONCLUSION
REFERENCES

INTRODUCTION
 Strategic brand management is refers to the support companies in orders focusing more
on improve the brand recognition, achieving long-term business goals and boosting
revenue.
 Present report based on Netflix that is American subscription streaming service and
production company and organization based on California and founded on August 29,
1997

EVALUATING MARKET ANALYSIS,
KEY TRENDS AND NATURE OF
COMPETITION
 Market analysis is termed as the qualitative and quantitative assessment of the market by
describing the size and volume in the market.
 The company used to offers the different and variety of TV programmes, documentations, film,
video games, etc.
 This shows that the company used to have better market analysis and helps the cited
organization to grow in the competitive market (Shah, Isah and Zulkernine, 2019).

EXPLAINING KEY COMPETITORS
AND THEIR MARKET SHARE
 The key competitors are the other businesses that used to offer the same kind of goods and
services to the customers in the market.
 Netflix used to have many key competitors that used to have great impact on their working
and profitability as well.
 The competitors ae s describe below:
Competitors Revenue/ Market share Subscribers Countries
Netflix $28.6 213 million 190 countries
Amazon Prime $25.51 200 million 22 countries
Disney plus $17 116 million 53 countries
HULU $3.5 12.8 million 2 countries
You tube TV $19.8 3 million 65 countries

EVALUATING CORE MARKETING
STRATEGY OF THE COMPETITORS
 Marketing strategy is described as the overall plan of the business that helps them to
reach to the consumers and having more target customers in the market.
 As Amazon prime is one of the competitor of Netflix that used to provide content marketing
strategy.
 The another competitor of the company is Disney plus, that used to follow the marketing strategy
that is having great focus on the storytelling.
 YouTube TV is also the streaming channel that used to have live or released streams, series, films,
etc.

Points of differentiation of the key competitors
 The main competitors of the company are Amazon prime, Disney+, HULU, HBO Max, APPLE
TV+, there are different points of differentiation which are related to price, features, quality and
dependability, services, design.
 It can be occurred on the basis of entry barrier which is quite low in order more focus on other
companies such as Disney, HBO and others.
 However, the weakness of Netflix is related to high cost that are not able to paid in order to get
stream licensed that are help for showing published on the platform which can be discontinued
according to time.

Competitive positioning of Netflix
 Netflix has the capability of changing the market in order to more focus on setting the rules of
game in Videos streaming by more focus on rapid change.
 Also, on the basis of demand and costs it helps for become more entertainment industry on the
basis of costs and demand.
 It has been analysed that Netflix has one of the best players that I can say by considering all
the aspect such as makes its position by leading space ins order becoming Amazon as
challenger.

Recommendations for competitive advantage
 It has been suggested that Netflix has successfully changed the content in order
more focus on transmission strategy that is perceived by few years back with the
help of great innovation technologies that also including digital streaming and
machine learning.
 On the basis of porter fives forces, I have analysed that there is stagnant model
that can not afford to be one.
 To become competitive in the market its is necessary for following the Cost
leadership for the competitive advantages and it can be minimized cost sin order to
minimize the selling prices.

CONCLUSION
 It has been concluded that Netflix is one of the largest streamline company in order to
offer wide variety of content with the help of film, videos, Serial, television etc.
 There are large competition in the world which impact on the competitive advantages.
 It has been analysed that Netflix can promote the strategy in order to more on using
cost leadership strategy.

REFERENCES
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